WRC2018 promotion r.ppt - Hong Kong Polytechnic University · Promotion Technology Business model...

B a c k g r o u n d

An event sponsored by and in collaboration with the Li & Fung Group

PolyU Teams were the Champions of 2011, 2012 and 2015 Challenge

Open to all postgraduate and undergraduate students of ITC Four winners will be selected to form a Hong Kong team to

compete in the Future Retail Challenge at World Retail Congress in Madrid, Spain in April 2018

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T h e C h a l l e n g e

Study Hong Kong or Mainland China to find a location or building that is currently empty or no longer being fully utilized with little or no good consumer-focused provision

Develop a strategy and creative approach to revive completely the chosen building so that it could become a new consumer experience

Retail should form a part of your plan but not exclusively

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E x a m p l e s

Bussey Building, former car park, London, now open air cinema and nightclub.

Mercato Metropolitano Italian food emporium and supermarket in disused industrial units, London

Old print works, now Hawker House street food market, London

T h e P l a n M u s t I n c l u d e

The location/building with pictures The product/service Target market Competitive advantages Promotion Technology Business model

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A u d i t i o n s

Submit your online registration form for the participate of #1 round audition by 25 Jan 2018

Prepare a 4-min presentation in English with less than 10 slides for the #1 round audition

#1 round audition 26 Jan 2018 (Friday) 9:30am-12:30pm @ QT717

#2 round audition (for successful candidates only) 31 Jan 2018 (Wednesday) 2:30-5:30pm @ QT717

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B e n e f i t s

Winner’s Certificates will be issued by ITC to the FOUR winners The FOUR winners will form a Hong Kong team to participate in

the Retail Futures Challenge at the World Retail Congress 2018 in Madrid, Spain Li & Fung Group will sponsor the roundtrip flight tickets,

accommodation, transportation and allowance to each winner Internship and job opportunities from World-Class Companies,

such as Adidas, Li and Fung, WPP group, etc

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T i m e l i n e

Feb 5- Mar 30 (Week4-Week10): Developing retail concepts Mar 16-26 (Week 8-9): Preparing a 10-page written

submission, display image Apr 2-7 (Week11): Presenting the retail concepts to Li and

Fung Executives Apr 9-14 (Week12): Final rehearsal at PolyU Apr 17-19 (Week13): WRC 2018

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H o t L i n k s

WRC 2018: https://www.worldretailcongress.com/future-retail-challenge

Call for applications: https://www.polyu.edu.hk/itc/en/news/news-events?itceventid=222

Enroll #1 Audition: https://www6.polyu.edu.hk/itc/event/eform.php?id=52

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F u r t h e r I n f o r m a t i o n

Contact: Dr Sojin Jung sojin.jung@polyu.edu.hk Mentors: Dr Chris Lo, Ms Paulene Hsia, Dr Stacy Lee &

Dr Sojin Jung Sponsors & Industrial Advisors: Li & Fung Group

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