World and Australian firsts to take place at MICE2019...2019/01/18  · World and Australian firsts...

WorldandAustralianfirststotakeplaceatMICE2019Australia’slargestdedicatedcoffeeeventwillseethelaunchofseveralproductsandservicesto

theAustralianandworldmarkets.There’sjustfourweekstogountilthecoffeeindustryunitestocelebrateallthingscoffeeattheMelbourneInternationalCoffeeExpo(MICE)from7to9February.Australia’sfavouritecoffeeeventwillseecompaniesfrominandoutsidethecountrylaunchproductsandservicesforthefirsttimeinAustralia,andinsomecases,theworld.MICEPlatinumSponsorTheCupeXchange(TCX)willofficiallylaunchitsreusablecupsubscriptionserviceattheevent.ThebrainchildofbrothersMartyandJeremyRowell,TCXsubscribersreceiveauniqueQRcode,whichtheypresentforscanningatacafé.ThecaféwillthenscanaTCXcup,whichislinkedtothesubscriber’saccountuntiltheyreturnittoaparticipatingcaféoraprecinctcollectionpoint.ThecaféorprecinctcollectionpointthenwashesthecupsforreusebythenextTCXsubscriber.“Weprovideacompletecirculareconomysolution.TCXisaboutzerowastegoingtolandfill,”MartyRowellsays.“WhenaTCXcupreachesendoflife,we’lltakeitoutofcirculation,crushitdown,anduse100percentofthatmaterialtomakemoreTCXcups.”EspressomachinemanufacturerRanciliowillholdtheAustralianreleaseofitsnewmachine,theRancilioSpecialtyRS1.Withunmatchedtemperaturecontrolduringthecoffeeextractionprocess,theRS1allowsbaristastofinetuneeveryshot.Rancilio’sfirstmachineaimedatthespecialtymarket,theRS1representsaboldnewstepforthemorethan90-year-oldItaliancompany.Australiancoffeemachinemanufacturersaregettinginontheactiontoo.TheQueenslandbasedAremdewillfeatureitsdebutmodel,theNexusOne,atstand#57.TheNexusOneremovesthewallofsteelthattraditionallyseparatesthebaristafromthecustomer,allowingforgreaterthaneverlevelsofcustomerservice.

ExtractionArtisanCoffeeinQueenslandwasthefirstcaféintheworldtoinstalltheNexusOne.OwnerAlexMilosevicsaysthemachinecreatesavisualflow,allowingfulltransparencyofthecoffeemakingprocess.“WearesothrilledtobethefirstcaféintheworldtohavetheNexusOneinstalledandhaveenjoyedworkingwithAremdetotweakthefunctionality,”Alexsays.“It’sapieceofart,beautifultolookatbutwiththesamecompetitionspectechnologywhichwehaveenjoyedusingwiththeBlackEaglemachine.”MICE2019willalsobethefirsttradeshowappearance,globally,ofequipmentmanufacturerLaMarzocco’syet-to-be-revealednewproduct,whichwillbeannouncedjustdaysbeforetheevent.It’snotjustespressomachinesthatwillbeshowcasedatMICE.AustraliancompanyBrewBarwilllaunchitsEnergyBufferSystem,whichenablescoffeemachinestoberunfroma240-voltoutlet.Thisunitenablesmobilecoffeeservicefromamultitudeofdifferentlocationswithouttheneedforlargepowerrequirements.Nolongerwillcafésandcoffeebarsbeboundtoawalledpowersupply.MICE2019willbeheldattheMelbourneConventionandExhibitionCentre.Forimages,amediapasstotheevent,andtocoordinateinterviewson-site,visitinternationalcoffeeexpo.com/press-kit/AboutMelbourneInternationalCoffeeExpo(MICE2019)TheMelbourneInternationalCoffeeExpo(MICE)isthelargestdedicatedcoffeeshowintheSouthernHemisphere.MICElaunchedin2012withthepurposeofbringingtheglobalcoffeecommunitytogetherandshowcasingAustralia’scontribution.In2018,MICEwelcomedmorethan120exhibitors,featuringthelatestinespressoequipment,coffeebrewingdevices,exoticandexpensivecoffeebeans,roastingequipment,andmore.In2019,MICEwillbeheldattheMelbourneConventionandExhibitionCentre.Formoreinformationvisitwww.internationalcoffeeexpo.comFollowMICEonTwitter@MelbCoffeeExpo#MICE2019,onFacebookwww.facebook.com/MelbCoffeeExpo/orInstagraminstagram.com/melbournecoffeeexpo