Workshop on Mango Research, Development and Extension in Pakistan and Australia Mango Exports and...

Workshop on Mango Research, Development and Extension in Pakistan and Australia

Mango Exports and Linkages with Agribusiness in Pakistan

Muhammad Iqbal

Chief Operating OfficerPakistan Horticulture Development & Export Board

GROW AND GLOBALIZEGROW AND GLOBALIZE

PAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARDPAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARD

MANGOMANGO

KING OF FRUITSKING OF FRUITS

PRODUCTION & EXPORT OF FRUITS & VEGETABLES PAKISTAN 2004/5

Production• Fruits 6.0 Million Tons• Vegetables 7.0 Million Tons • Value US$ 2 Billion

Export • Fruits 0.30 Million Tons• Vegetables 0.20 Million Tons• Value US$ 140 Million

Source: Federal Bureau of Statistics Pakistan

PRODUCTION & EXPORT OF MANGOES 2004

World Production 28.0 Mil Tons World Exports (Q) 0.9 Mil Tons World Exports (V) US$ 585 Mil Pak Production (Q) 1.7 Mil Tons Pak Exports (Q) 82,000 Tons Pak Export (V) US$ 25 Mil

Source: FAO

INDUSTRY LEADERS (PRODUCTION)

India 10.8 Mil Tons China 3.7 Mil Tons Thailand 1.8 Mil Tons Pakistan 1.7 Mil Tons Mexico 1.5 Mil Tons Source: FAO : 2005

MANGO EXPORTS 2004

Pakistan 9.0%

Mexico 23.4%

India 17.2%

Brazil 12.2%

Peru 6.6%

Netherlands 5.6%

Philippine 3.9%

Others 22.1%

MANGO IMPORTS 2004

USA 33.7%

Gulf 15.5%

EU 28.4%

China 3.4%

Others 19.0%

PER UNIT PRICE

Country US$/KG

Philippines 0.86 China 0.57 Mexico 0.51 Brazil 0.49 Thailand 0.46 India 0.39 South Africa 0.38 Pakistan 0.30 World 0.51

TIME WINDOW

√√√√Guatemala

√√√√√India

√√Indonesia

√√Jamaica

√√√Kenya

√√√√Malaysia

√√Madagascar

√√√√√√√Mexico

√√√√√Philippines

√√√√√Pakistan

DecNovOctSepAugJulJunMay AprMarFebJanCountry

TIME WINDOW

√√√√USA

√√√√√√√√Thailand

√√√√St. Lucia

√√√√√Rest of Africa

√√√South Africa

√√√√Venezuela

√√√√Peru

√√√Australia

√√√Brazil

√√√Chile

√√√Egypt

COMMERCIAL VARIETIES-EXPORT

Sindhri Chaunsa Beganpali Sonehra

PAKISTAN MANGO EXPORT TREND

Year Quantity (tonnes)

Value (000 US$)

1999/00 47,602 11,576

2000/01 53,444 17,005

2001/02 47,541 14,036

2002/03 58,844 17,626

2003/04 77,468 23,426

PAKISTAN MANGO EXPORT DIRECTION

Middle East 63% Europe 16% Far East 2% Others 19%

MODE OF SHIPMENT

Air Sea

Reefer Non-Reefer

Middle East 40% 30% 30%

Far East 100% - -

Europe 100% - -

Others 75% 10% 15%

LEADING EXISTING IMPORT MARKETS-PAKISTAN

UAE SAUDI ARABIA OMAN UK FRANCE GERMANY

EMERGING MARKETS PAKISTAN

CHINA PEOPLES REPUBLIC IRAN ISLAMIC REPUBLIC EAST EUROPE SOUTH KOREA? INDIA? JAPAN? USA?

CONSUMER PREFERENCES

Golden yellow/reddish 400-600 gm No stains/contamination Well presented (packaging) Firm (texture) Less sweet Non-fibrous

IMPORTING COUNTRIES CONCERNS

Pest infestations (fruit flies spp) Bactrocera zonata Bactrocera dorsalis

Traceability Quality Management (GAP, GMP) Quality Assurance (EUREPGAP, HACCP)

INDUSTRY ISSUES

Production/Supplies Limited time window Low/in-consistent yield/quality Quick decline Pest management (fruit flies)

Harvest & Field Operations Poor harvesting practices Sap burn Field heat removal

Post-harvest Infrastructure Limitations Thermal Treatment (hot water/vapor heat) Ripening Chambers Sorting, grading & waxing

INDUSTRY ISSUES Logistics

Main reliance on air shipment for distant markets High air freight (2/3rd of export price)

Sea shipment by reefer considered highly risky Un-even ripening on arrival at import destination Un-even coloring on arrival at import destination Chilling injury

International compliances SPS GAP (EUREPGAP) GMP (HACCP)

AGRIBUSINESS LINKAGES Quality management

GAP (Increased time window-late varieties)….? Traceability GMP

Company standards Trade standards National standards (harmonization)

Post-harvest Operations Sea freighting of mangoes to distant markets TBT Issues (packaging & labeling)

International marketing National branding

THANKS