WordCamp Chicago 2012 SEO Presentation by Scott Offord … · SEO Recent algorithm changes from...

#WCChicago - 8/25 to 8/26

SEO How to Avoid Penalties from Google & Bing

and…

How to Recover if You’ve Already Been Hit.

#WCChicago - 8/25 to 8/26

First Things First!

Go to: http://offord.me/wcchicagoseo

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First Things First!

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SEO

Thanks!

#WCChicago - 8/25 to 8/26

SEO

Recent algorithm changes from Google have left many webmasters wondering what they can do to ensure their website remains visible in the search engines.

–  Why are some websites crushed with penalties? –  How can I future-proof my WordPress website’s search

engine visibility? –  Creating and distributing quality content. –  Link-baiting techniques using infographics

#WCChicago - 8/25 to 8/26

How to Detect a Penalty

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Penalty Diagnosis Steps

1. Confirm the date you got hit

2. Confirm if your hit is site-wide or

page specific

3. Find the problem areas

#WCChicago - 8/25 to 8/26

Google ‘Penguin’ Algo Update

Penguin 1.0 ~ April 24, 2012 Penguin 1.1 ~ May 25, 2012 – Over-optimization of anchor text is bad – Low-quality off-topic links are bad – Keyword stuffing is bad

#WCChicago - 8/25 to 8/26

Google ‘Panda’ Algo Update

Panda 1.0 ~ Feb 23, 2011 Panda 2.4 ~ Aug 12, 2011 Panda 3.9 ~ July 24, 2012

– Many content farms, article directories, sites with high ad-to-content ratios were hit and are no longer as highly-visible in the search engines.

#WCChicago - 8/25 to 8/26

Tools For Diagnosing

SEOmoz.org OpenSiteExplorer.org

Raven Tools

Google Webmaster Tools

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How to Avoid or Recover From a Penalty

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How to Avoid Penalties

“ It’s easy. You just ” write good content.

~ Rachel Howe

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Diversify Your Backlink Profile

Naked URLs –  “www.scottofford.com” –  “http://www.orionweb.net”

Branded Anchor Text

–  “Orion Group, LLC” –  “Raven Tools”

#WCChicago - 8/25 to 8/26

Diversify Your Backlink Profile

Brand / Keyword Hybrid Anchor Text –  “SEO Blog at Search Engine Journal” –  “Search Engine Journal, a blog about search”

Universal Anchor Text

–  “click here” –  “visit this website”

#WCChicago - 8/25 to 8/26

Before You Go…

Go to: http://offord.me/wcchicagoseo

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