Woonbron Corporate Presentation

WoonbronCorporate Presentation

Woonbron in a nutshell

• 8 branches in Rotterdam, Spijkenisse,Delft and Dordrecht (incl. Triant)

• No. of employees: 654• Total no. of properties: 50,264 units• Turnover: € 329 million• Equity capital excl. revaluation reserve = € 329 million• Project development portfolio until 2015 € 1.500 million invested in 800 newly built homes

(purchase/rent) in Zuidplaspolder, among other places

‘Zuidvleugel’ the region where we operate

About us - Mission

In its role as co-producer, Woonbron offersa home and opportunities of choicein a lively city to a wide clientele,with varied and attractive living environments.We provide backing to the clients who need us.

About us - Corporate Identity

• Courage• Solidarity• At home in the neighbourhood: Rotterdam, Spijkenisse, Delft and Dordrecht• Woonbron thinks, dares and does

Facts & Figures

• Woonbron’s total no. of properties 50,264

• Turnover per unit 6,545

• Capital per unit 6,548

• No. of homes on offer in To Live 14,077

• No. of sales from To Live 578

• No. of rentals for the disadvantaged 1,911

What is our role?

‘Homes must become moreabout people’

Other role and workingmandate for a corporation:• from ‘landlord’ to ‘co-producer of the city and

the client’• from the ‘suitable housing target group’ to

‘facilitating own choices’

Provider to the Disadvantaged

• 10% of our property is made available for fixed periods to people who need extra guidance and special forms of housing due to a reason other than physical needs

• Woonbron wants to made an above-average contribution and thus presents itself as provider to the disadvantaged

• The focus is on the ‘living-learning-working-care’ chain and performance targets

Chain management

• Why: the increasing complexity of society

• What: strategic policies, tactical and operational activities have to be organised in consultation with our stakeholders (living-learning-working-care)

• Advantages: strategic competition, realise and optimise common operational results, realise social goals and create common conditions

• Examples: Münchhaussen, Campus Hoogvliet, De Rotterdam

De Rotterdam

• Woonbron is the owner

• Co-operation betweeneducationial and commercial institutions

• Economic impulse of Katendrecht (involvement of entrepreneurs and inhabitants)

• One of the biggest attractions of Rotterdamwith approx. 500.000 visitors each year

Campus Hoogvliet

• 3 secondary schools• Residential hotel (short stay)• Entrepreneurs (work/learning experience places)• Sports icon (sports complex/ sports school/

fitness)• Welfare (community center/clubs/supervision• Culture (theatre)• Housing (care/leisure)• Area and building management

Foyers

Facilitating living-learning-working projects

- Henegouwelaan - Lange Hilledijk - Showers & safe deposit box

project

ABCD-project Delfshaven

The ABCD project is ajoint initiative of Woonbron, the boroughof Delfshaven and Rabobank, which aims touncover and help develop

residents’ talents.

Residential hotel (Woonhotel)

Woonhotel Rotterdam, Nieuwe Unie and Woonbron are helping to fulfill the growing demand from different target groups for temporary, affordable accommodation in the city. Those without a place to stay for a time due to personal reasons, such as home renovations or a divorce, find the right place here on referral from social organisations and housing corporations.

Restructuring of Hoogvliet

In 1998, Woonbron, the borough of Hoogvliet, the municipality of Rotterdam andVestia opted for an integratedapproach to modernise Hoogvliet, and retain social cohesion. The following ten years were earmarked for furtherinvestment in homes and the living environment,the completion of the centre, the upgrading of shoppingcentres and improving education, work opportunities,the local economy and other facilities.

Business competentions

• Achieving results

• Demonstrating customer service

• Taking responsibility

The living arrangement model

• A home in a neighbourhood: living environments and lifestyles

• Renting or Buying? For Living!• Extra comfort in your home (kitchens, bathroom)• For your safety and security ( “Secure Housing” police

label, personal alarm system, insurance)• Comfort & service (general management service,

“Secure Housing” police label, OHRA insurance package, choice of kitchen, personal alarm system, DIY discount, home removal service)

Over the coming years Woonbron will offer allits clients ‘For Living’ homes. The choicewhether to rent or buy will be left to the client.

For Living

Clients will be able to choose freely between: Rental with two rental amounts

97 % max. reasonable for incomes > € 33,000.00

With rental discount of 10-30% < € 33,000.00

• Fixed rentals for 5 or 10 years• Purchase Guarantee• Purchase Comfort

Home Outlets

• We receive our clients in home outlets, where we offer various products and services

• At home in the neighbourhood/local entrepreneurship

• Under development: virtual home outlet

Local entrepreneurship

• Organisational structure –> Business-Unit-Management

• Strategic frameworks take shape through concern (Service Centre)

• Branch has the overall responsibility for all functional areas

• Service concept -> distinguishing between the individual client (Client) and the collective client (City)

Business with a social conscience - People

• Traineeships for young adults• Organising debates• Participating in research• Stimulating art among different target groups

Business with a social conscience - Planet

Some examples:• Using FSC wood• Reusing material after buildings are

demolished• Supporting public accommodation projects in

developing countries and other charity organisations

The business at heart

Earning where one can, investing where onemust: towards a healthy balance betweenfinancial and social returns.