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Allianz as Proud Partner of Women’s Football in Germany
6th FIFA Women's Football Symposium
Vancouver 3-5 July 2015
WHO WE ARE
Allianz as Proud Partner of Women’s Football in Germany 2
WHO WE ARE
Allianz as Proud Partner of Women’s Football in Germany 3
TOP CLUB TEAMS NATIONAL LEAGUE NATIONAL TEAM
WHY IS WOMEN‘S FOOTBALL
IMPORTANT TO US?
4
WOMEN ARE A KEY TARGET GROUP FOR
OUR BUSINESS…
Allianz as Proud Partner of Women’s Football in Germany 5
70% OF WOMEN
ARE EMPLOYED IN
GERMANY.
80% OF ALL
CONSUMER
DECISIONS ARE
MADE BY
WOMEN. Source: Studie „The Nielsen Women of Tomorrow“
von The Nielsen Company, Juni 2011
70-80% OF THE WOMEN IN OUR
NEXT GENERATION
WILL HAVE THE SAME
PURCHASING POWER
AS MEN. Source: Deutsches Institut für Altersvorsorge (DIA)
…AND WOMEN’S FOOTBALL
IS AN ATTRACTIVE
PLATTFORM WITH HIGH
GROWTH POTENTIAL.
6
IT‘S REAL.
IT‘S…
FAMILY AUTHENTIC PASSION
Allianz as Proud Partner of Women’s Football in Germany 7
…FEATURING HIGHLY TALENTED, MODERN
AND APPROACHABLE ATHLETES
Allianz as Proud Partner of Women’s Football in Germany 8
APPROACHABLE MODERN TALENTED
AND IT‘S RAPIDLY GROWING…
0
0,2
0,4
0,6
0,8
1
1,2
2004 2006 2008 2010 2012 2014
HANDBALL
GOLF
ATHLETICS
TENNIS
FOOTBALL
MIL
LIO
N
Source: DOSB
DEVELOPMENT IN NUMBER OF MEMBERS IN GERMAN SPORTS
FEDERATIONS (SINCE 2004)
MIL
LIO
N
Allianz as Proud Partner of Women’s Football in Germany 9
CONSTANTLY REACHING NEW HIGHS…
Allianz as Proud Partner of Women’s Football in Germany 10
with > 7.5 mn viewers for the quarterfinals vs. France
…a record setting tv market share of 33.9 % during
the preliminaries vs. Norway…
and even surpassing F1 viewership during the opening game
with 5.13 mn compared to 4.4 mn
THERE IS STILL A LONG WAY TO GO…
Allianz as Proud Partner of Women’s Football in Germany 11
FANS
MEDIA
SPONSORS
…BEFORE REACHING
CONTIUOUS
ATTENTION OF… FANS
MEDIA
SPONSORS
WOMEN’S FOOTBALL NEEDS…
Allianz as Proud Partner of Women’s Football in Germany 12
INNOVATION & FLEXIBILITY
LONG TERM THINKING &
COMMITMENT
TARGETED & SMART
INVESTMENTS
FACILITATED BY
STRONG
PARTNERS
WOMEN’S FOOTBALL OFFERS
DIFFERENTIATING PROPOSITION
ON A UNIQUE PLATTFORM
OPPORTUNITIES TO CREATE AND
ACTIVELY INTERACT
GREAT VALUE FOR MONEY
Allianz as Proud Partner of Women’s Football in Germany 13
HOW WE ACTIVATE OUR PARTNERSHIPS
Allianz as Proud Partner of Women’s Football in Germany 14
TOP CLUB TEAMS NATIONAL LEAGUE NATIONAL TEAM
ALLIANZ FRAUEN-BUNDESLIGA
15 Allianz as Proud Partner of Women’s Football in Germany
ALLIANZ FRAUEN-BUNDESLIGA
16 Allianz as Proud Partner of Women’s Football in Germany
ESTABLISH THE BRAND
„ALLIANZ FRAUEN-BUNDESLIGA“
(ON SITE, PRINT, TV & ONLINE)
CREATE A NETWORK
FOR ALLIANZ AGENTS
(12 AGENCIES = 12 CLUBS)
CONTENT PARTNER OF
ALLIANZ FRAUEN-BUNDESLIGA
17 Allianz as Proud Partner of Women’s Football in Germany
18 Allianz as Proud Partner of Women’s Football in Germany
#FCBinFlorida
Total Likes
national
>50,000
Total Reach
national
>2 mn
Total Reach
international
>6 mn
Total Likes
international
>150,000
Top10 Twitter Trend
in Germany
19 Allianz as Proud Partner of Women’s Football in Germany
ENHANCING THE CLUBS BRAND
EXPERIENCE
20 Allianz as Proud Partner of Women’s Football in Germany
21 Allianz as Proud Partner of Women’s Football in Germany
FROM SPONSOR TO CONTENT PARTNER
› VIDEO CONTENT › DIGITAL CONTENT
22 Allianz as Proud Partner of Women’s Football in Germany
BUT ALLIANZ IS MORE THAN A SPONSOR
23 Allianz as Proud Partner of Women’s Football in Germany
Presentation title 24
THANK YOU
FOR YOUR
ATTENTION!
DO YOU HAVE ANY QUESTIONS?
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