=WJN N SJ #8#8 Training...Intermediate Webinar Managing an Integrated Communications Campaign...

UPCOMING

TRA IN ING

COURSES

J A N U A R Y 2 0 2 0 - AUGU S T 2 0 2 1

PRCA TRA IN ING

NEW COURSES

At PRCA Training, we're always looking to offer

the highest quality training to help you

develop your skills.

With industry-leading trainers and experts,

you're guaranteed to find a course that will

grow your potential and push your career to

the next level.

Take a look below for some brand-new courses

we're launching this year.

INTERMEDIATE

COURSES

ADVANCED

COURSES

Navigating the Paid

Marketing Landscape in 2021

and Beyond

Implementing A Social

Media Audit

Lead Generation -

Planning for gold

The Trusted Advisor: How

to Win and Retain Clients’

Confidence

Successful Meetings

PERSONAL

SK ILLS

Living with Risk - Building

certainty into an

uncertain world

Managing an

In-House Team

The Tweet-Suite:

Using Twitter to turbo

charge your PR

and Communications

Campaigns

Future Leaders

Programme

Mental Health: Understanding

and building your mental

wealth

Personal Impact

Personal Branding

Race and Global

Mindsets

The Diversity Dividend: Beyond

the tickbox to business

performance and self-

knowledge

Course Date Level Format

Selling into the Media06-01-21

9:30 - 17:00 Introductory Virtual Classroom

Writing Effective Press Releases06-01-21

Introduction to PR and Communications07-01-21

9:30 - 17:00 Intermediate Virtual Classroom

How to Manage your Time and Workload more Effectively

07-01-21 15:00 - 16:30 Personal Skills Webinar

Lead Generation - Planning for gold08-01-21

Living with Risk - Building certainty into an uncertain world

12-01-21 9:30 - 12:30 Advanced Virtual Classroom

Mastering Persuasion and Influence12-01-21

9:30 - 17:00 Personal Skills Virtual Classroom

Crisis PR and Communications in a Digital World12-01-21

15:00 - 16:30 Intermediate Webinar

Introduction to Management13-01-21

The Savvy Account Director13-01-21

Successful Face-to-Face and Virtual Networking14-01-21

9:30 - 12:30 Advanced Virtual Classroom

Harnessing the power of twitter for PR and Communications

14-01-21 10:30 - 12:00 Introductory Webinar

Motivating and Leading PR and Communications Teams

Personal Branding19-01-21

Planning a Strategic PR Campaign19-01-21

Introduction to Google Analytics for PR and Communications

The 'C' Word: Using content to drive conversation20-01-21

TikTok: Tips and Trends for Digital PR and Social Media Campaigns

21-01-21 9:30 - 12:30 Intermediate Virtual Classroom

Presentation Skills21-01-21

Stakeholder Relationship Management25-01-21

Client Management: A strategic guide to successful client relationships

Page of 1 11

Successful New Business Pitching26-01-21

Good B2B Media Writing27-01-21

How to Create an Effective Blog27-01-21

15:00 - 16:30 Introductory Webinar

Two-Day Crisis Management Masterclass28-01-21

Building Resilience: Understanding Your Own Wellbeing & Mental Health

Creativity in B2B PR and Communications01-02-21

Successful Media Messages01-02-21

Managing an Integrated Communications Campaign

02-02-21 10:30 - 12:00 Intermediate Webinar

Managing an Agency – Part 102-02-21

Business Development Planning and Strategy03-02-21

Developing a Communication Strategy03-02-21

LinkedIn for PR and personal branding03-02-21

Effective Leadership - Skills and behaviours needed to deliver efficiency and results

Growing Your Own Gravitas: Confidence and Credibility for Women in PR and Communications

04-02-21 10:00 - 16:00 Personal Skills Virtual Classroom

Developing an Internal Communications and Engagement Strategy

Brand and Brand Storytelling08-02-21

Confidence, Clarity, Control – How to become a brilliant spokesperson

Exemplary People Management09-02-21

Understanding Finance09-02-21

10:30 - 12:00 Advanced Webinar

Managing Clients10-02-21

How does SEO work? A guide for PR and Communications Practitioners

Page of 2 11

Honing Your Copywriting Skills11-02-21

Beyond Emotional Intelligence11-02-21

Measuring and Evaluating PR Campaigns11-02-21

Managing an In-House Team16-02-21

Communicate for Impact: Get better results from all your meetings, teleconferences, and emails

Creativity - transform your capability16-02-21

Advanced Public Affairs17-02-21

Introduction to Marketing17-02-21

Climbing the PR and Communications Career Ladder

You and your clients: A coaching session18-02-21

Making Great PR Campaigns with Instagram18-02-21

Becoming Confident and Assertive19-02-21

Developing the Best Version of Yourself23-02-21

Creating and Curating Compelling Content for Social Media

Improving your Proofreading and Editing Skills24-02-21

Developing a digital strategy24-02-21

Account Management25-02-21

The Diversity Dividend: Beyond the tickbox to business performance and self-knowledge

Navigating Different Personality Types at Work25-02-21

The Right Way to use Facebook for PR and Communications

Page of 3 11

Press Releases to Tweets: Writing for different media

02-03-21 10:00 - 17:00 Introductory Virtual Classroom

How to Balance Working from Home02-03-21

Project Management03-03-21

Earning the Profit you Want03-03-21

Building an Internal Communications Campaign that Works

Managing Performance to Improve Productivity04-03-21

Crisis Management – Practical tips for reputation, recovery and rebuilding

Successful Networking11-03-21

The Power of Podcasting11-03-21

Budget Management12-03-21

Controlling Over-Servicing16-03-21

Purposeful Communication and Communicating Purpose

Producing Thought Leadership That Actually Works

Employee Change Communications17-03-21

Page of 4 11

Producing Engaging Content in Public Sector Communications

The Tweet-Suite: Using Twitter to turbo charge your PR and Communications Campaigns

23-03-21 10:30 - 12:00 Advanced Webinar

Mastering Measurement for More Effective Communications

Successful Media Relations25-03-21

Successful B2B Client Relationships30-03-21

Race and Global Mindsets30-03-21

Crisis Communications Management31-03-21

Productive Conflict and Difficult Conversations31-03-21

Twitch: Tips and Trends for Digital PR and Social Media Campaigns

Creating a High-Performing Team in the Digital Age

Gaining Coverage in a Digital Media World07-04-21

Narrative by Numbers: How to tell powerful and purposeful stories with data

Digital Landscape for PR and Communications08-04-21

Page of 5 11

Personal Impact15-04-21

Introduction to Public Affairs15-04-21

Creating Great B2B Social Media Campaigns20-04-21

Self-Knowledge, Emotional Intelligence, and Resilience Masterclass

Implementing A Social Media Audit27-04-21

How to Win Clients in a World Challenged by COVID-19

Ethics in PR and Communications28-04-21

Diversity & Inclusion for PR and Communications Managers

Lead Generation - Planning for gold04-05-21

The Power of Emotions in PR and Communications04-05-21

15:00 - 16:30 Personal Skills Webinar

Page of 6 11

Social Media Metrics05-05-21

Two Day Digital Masterclass06-05-21

Business Development Planning and Strategy07-05-21

Better Pitching11-05-21

Social Media in Public Affairs11-05-21

Unleash your Inner Creative12-05-21

How to Nail the Creative Process from Start to Finish

Trust in Public Relations14-05-21

Your Role in New Business Pitching18-05-21

10:30 - 12:00 Intermediate Online

Budget Management20-05-21

Navigating the Paid Marketing Landscape in 2021 and Beyond

20-05-21 10:30 - 12:00 Intermediate Online

Behavioural Economics – The science behind successful PR

Page of 7 11

Exemplary People Management26-05-21

Reddit: Tips and Trends for Digital PR and Social Media Campaigns

The 'C' Word: Using content to drive conversation27-05-21

How to Write a Winning Award Entry27-05-21

Good B2B Media Writing28-05-21

Getting Maximum Impact from a Disappearing PR and Communications Budget

01-06-21 15:00 - 16:30 Intermediate Online

Project Management02-06-21

Issues & Crisis: Putting the human imperative front and centre

Ethics in PR and Communications02-06-21

Managing Performance to Improve Productivity03-06-21

Parliament and Public Affairs03-06-21

The Changing British Voter04-06-21

Developing a Communication Strategy08-06-21

Using Video in Social Media for PR and Communications

Mastering the Art of Memorable Moderation & Facilitation

Page of 8 11

Press Releases to Tweets: Writing for different media

Running an Effective Political Campaign22-06-21

Confidence, Clarity, Control – How to become a brilliant spokesperson

Influencer Relations23-06-21

Personal Branding29-06-21

TikTok: Tips and Trends for Digital PR and Social Media Campaigns

Creativity in B2B PR and Communications01-07-21

The Trusted Advisor: How to Win and Retain Clients’ Confidence

Stakeholder Relationship Management05-07-21

Successful B2B Client Relationships06-07-21

Getting to Grips with Grammar06-07-21

Introduction to Writing for PR and Communications Practitioners

Page of 9 11

Advanced Public Affairs08-07-21

Developing an Internal Communications and Engagement Strategy

Producing Thought Leadership That Actually Works

Introduction to Google Analytics for PR and Communications

Media Training and Media Interview Skills20-07-21

Women in Senior Leadership: A guide to taking charge of your career

Crisis PR and Communications in a Digital World27-07-21

Harnessing the power of twitter for PR and Communications

Measuring and Evaluating PR Campaigns29-07-21

Successful Media Messages03-08-21

You and your clients: A coaching session04-08-21

Page of 10 11

LinkedIn for PR and personal branding05-08-21

Making Great PR Campaigns with Instagram09-08-21

Implementing A Social Media Audit10-08-21

How does SEO work? A guide for PR and Communications Practitioners

Climbing the PR and Communications Career Ladder

Understanding Finance24-08-21

10:30 - 12:00 Advanced Webinar

Mastering Measurement for More Effective Communications

Page of 11 11

=WJN N SJ #8#8 Training...Intermediate Webinar Managing an Integrated Communications Campaign...

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