Without a PLAN that meets customer requirements, you end up with … Electronic House Expo/Fall 2001...

Without a PLAN thatWithout a PLAN thatmeets customermeets customer

requirements, yourequirements, youend up with …end up with …

Electronic House Expo/Fall 2001 Long BeachS52: Selling, Justifying & Designing Wireless Home Networks to Avoid Common Pitfalls

… … a mess.a mess.

Selling, Justifying & Designing Wireless Home Networks to Avoid Common Pitfalls

Designed & Optimized for HouseholdsAvoids Common Pitfalls

• Simple

• Secure

• Reliable

• Affordable

• Convenient

• Ideal forBroadband

A NEW Category

Electronic House Expo/Fall 2001 Long BeachS59: Installing Wireless - The Configuration Choices

• Range, Signal Attenuation

• Multi-path Reflections, Absorption

• Scalability, Apartments

• Security, Privacy

• Interference Immunity

• Applications, Performance

Selling and Justifying the Added Value

Avoids Common Pitfalls

RANGE: Signal Strength Diminishes with Distance

Advertised Data Rate: 11 Mbps

1 Mbps

5 Mbps

2 Mbps

~1 Mbps

~0.5 Mbps

Throughput

~5 Mbps

~2.5 Mbps

0’ 50’ 90’ 130’ 300’

AdvertisedRange

150’

RANGE: Signal Strength Diminishes with Distance

~5 Mbps

~2.5 Mbps

~0.5-0.8 Mbps

Throughput

0.8-1.6 Mbps

5 Mbps

0’ 85’ 130’ 150’

Advertised Data Rate: 10 Mbps

Performance over DistanceHomeRF 2.0 vs. 802.11b

10' 20' 30' 40' 50' 60' 70' 80' 90' 100' 110' 120' 130' 140' 150'

802.11b HRF 2.0

Broadband/ MPG 4 Video

MPEG2 Video

Dial-up / MP3 Audio

Source: Practical and Theoretical Calculations

HomeRF provides real-time media streaming to more nodes over a greater distance.

HomeRF 2.0 is a reliable connection over HomeRF 2.0 is a reliable connection over distance, better than 802.11b.distance, better than 802.11b.

Assuming indoor – real world – conditions Assuming indoor – real world – conditions (plotted above):(plotted above):

802.11b backsteps @ 50 feet, HomeRF 802.11b backsteps @ 50 feet, HomeRF 2.0 is consistent through 80 feet.2.0 is consistent through 80 feet.

HomeRF 2.0 is a reliable connection over HomeRF 2.0 is a reliable connection over distance, better than 802.11b.distance, better than 802.11b.

Assuming indoor – real world – conditions Assuming indoor – real world – conditions (plotted above):(plotted above):

802.11b backsteps @ 50 feet, HomeRF 802.11b backsteps @ 50 feet, HomeRF 2.0 is consistent through 80 feet.2.0 is consistent through 80 feet.

ATTENUATION: Signal Strength Diminishes through Materials

Wood and plaster Walls or Floors are OK. Even Brick.

Metal and thick rock block the RF signals.

The Higher the Frequency, the more signal loss.

5 GHz is worse than 2.4 GHz.

Designed for Homes:More Absorption, Less Reflection

Signals can arrive at different times and cancel each other out.

Wireless is a New & Emerging Market

Ethernet

Office PCs mostly attach to EthernetHome PCs do too, but there are differences.

Wireless LANs appear, Slowly at first

Ethernet

Access Point

ConferenceRoom

has 3 non-overlapping Channels

Ethernet

Access Point

Does Not Compromise Security …

… Like Wi-Fi Does

Trivial task to bypass Wi-Fi

security w/ standard products

Gateways offer Firewall SecurityBut Power Line & RF extend Outdoors,

InternetEthernet

HomePNA or HomePlug

so beware of Compromises!

is Neighbor Friendly

ideal for Broadbandavoids Interfenence

Hops Out of Interference

FHSS DSSS

TimeTime

Wi-Fi waits for Interference to go away

Growing Community of Products … for Voice, Data, Video Applications

USB Adapters (Desktop PCs) PC Cards (Notebook PCs) Compact Flash (PDAs, HPCs) Web Tablets Home Gateways Cable Modems DSL Modems STB & Video Products Automotive Products Music Products Phone Products Home Robotsand More …

Roadmap

20001.6 Mbps

possible:100 Mbps

Data &Data &InternetInternet• PC N/W• Gateways

Internet

Voice/AudioVoice/Audio& Basic Video& Basic Video• Gateways• Music Devices• Web Tablets• Cordless Phones

200110 Mbps

EnhancedEnhancedMultimediaMultimedia• Video Tablets• Set Top Boxes• Public Places

200240+ Mbps

PC Services on Handset Display

PC controls thehandset display, receives all key presses.

First Step:First Step:Text menusText display

Next Steps:Next Steps:Scripting ExtensionsUPnP ProxySDKSpeech recognitionText-to-Speech

• Consumers – Convenience and Mobility:– No Wiring cost or complexity– Existing Devices get New Function & Value– Bundles: Single Bill & Support # and Monthly Savings

• Carriers – Integrated Bundles:– New Revenue Sources (e.g. more phone lines)– Operational Efficiencies (e.g. digital capacity vs. analog)– Revenue Protection (e.g. long distance eroding)– Customer Loyalty and Competitive Barriers

• Individual services become commodities• Limit switching incentives• Bundle or perish

Extension of Wired InfrastructureBenefits Consumers & Carriers

www.HomeRF.org

Wayne.Caswell@ICM.Siemens.comHomeRF Communications Chairman

Thank You

Without a PLAN that meets customer requirements, you end up with … Electronic House Expo/Fall 2001...

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