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CREATIVEinsightswith Michael N Kurniawan
michaelnathanielciputraacid
1st Meeting
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
Pre
SURVEY
The
GOAL to prove that you are creative and able to use design thinking to create innovation
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
4 STAGES
Aesthetics of curiosity Who is a DesignerRediscovering Creativity Design thinking
Time allocation
STUDENTS Photos
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1st Meeting
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
Pre
SURVEY
The
GOAL to prove that you are creative and able to use design thinking to create innovation
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
4 STAGES
Aesthetics of curiosity Who is a DesignerRediscovering Creativity Design thinking
Time allocation
STUDENTS Photos
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
Pre
SURVEY
The
GOAL to prove that you are creative and able to use design thinking to create innovation
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
4 STAGES
Aesthetics of curiosity Who is a DesignerRediscovering Creativity Design thinking
Time allocation
STUDENTS Photos
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
The
GOAL to prove that you are creative and able to use design thinking to create innovation
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
4 STAGES
Aesthetics of curiosity Who is a DesignerRediscovering Creativity Design thinking
Time allocation
STUDENTS Photos
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
4 STAGES
Aesthetics of curiosity Who is a DesignerRediscovering Creativity Design thinking
Time allocation
STUDENTS Photos
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 STAGES
Aesthetics of curiosity Who is a DesignerRediscovering Creativity Design thinking
Time allocation
STUDENTS Photos
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STUDENTS Photos
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
todayrsquos
GOAL we begin to understand how the world has shaped our life our way of thinking and our perspectives Thatrsquos why we need creativity to think outside the box
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
what does it mean to THINK OUTSIDE THE BOXHow to THINK OUTSIDE THE BOX
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
letrsquos TRY Draw a single ldquotree carrdquo as imaginative as you can
IS IT HARD to THINK OUTSIDE THE BOX
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
WHICH IS THE MOST BEAUTIFULWHICH IS THE MOST EXPENSIVEWHY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoMOST PEOPLE ARE OTHER PEOPLE THEIR THOUGHTS ARE SOMEONE
ELSErsquoS OPINIONS THEIR LIVES A MIMICRY
THEIR PASSIONS A QUOTATIONSrdquo
Oscar Wilde
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoNO GREAT ARTIST EVER SEES
THINGS AS THEY REALLY ARE IF THEY DID (IF YOU DO) THEN
THEY WOULD CEASE TO BE AN ARTISTldquo
Oscar Wilde
BUThellip
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
WHAT MAKES AN ARTIST SO IMAGINATIVE CREATIVE CRAZY
SOhellip
Marcel Duschamps Fountain
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
uncritical acceptance of
external authority
critical analysis of authority
Establish onersquos own internal
authority
THEYrsquoVE SHIFTED THEIR MINDSET
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
SELF-AUTHORSHIP
bull The capacity to author or invent onersquos own beliefs
values sense of self and relationships with others
bull Balancing external influences with ldquointernally-
generatedrdquo beliefs and goals
bull Intense reflection so individual can express ldquohow I
knowrdquo (Baxter Magolda 2009)
THE IMPORTANCE OF
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Hi I am Michael Nathaniel K
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoPRESENT THE REAL
YOUrdquo
NEXT WEEK in Communication Process 1 minute presentation
I DARE YOU TO BE CREATIVE
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoWHY ARE YOU HERErdquo
SELF-REFLECTION
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoHAVE YOU NOTICED HOW THE CLEAVEREST PEOPLE AT SCHOOL ARE NOT THOSE WHO MAKE IT IN
LIFE WHYrdquo
Paul Arden
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
EDUCATION HAVE KILLED OUR CREATIVITY
BECAUSE
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ARE YOU CREATIVE
letrsquos TRY Answer this questionsbull A man lives on the 17th floor of an
apartment building Every morning he takes the lift down to the ground In the evening he goes into the lift and if it is raining he goes directly back to the 17th floor Otherwise he goes to the tenth floor and climbs up seven flights of stairs Why
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ARE YOU CREATIVE
letrsquos TRY bull A man walks into a bar and asks for water The bartender pulls out a gun and points it at him The man says ldquoThank yourdquo and walks out Why
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ARE YOU CREATIVE
letrsquos TRY bull A man drives down the highway at 70 mph He passes three cars going 80 mph then gets pulled over by a police officer and is given a ticket
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
How to THINK OUTSIDE THE BOX
To alter make different move from one state to another
The state or quality of being creative The ability to create or generate ideas
The act of introducing or implementing creative ideas to make it real
Thinking that seeks new ways of looking at a problem rather than proceeding by logical steps
CHANGE
CREATIVITY
INNOVATION
LATERAL THINKING
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Using LATERAL THINKING
letrsquos TRY bull A large city in the US had a problem with thefts of light bulbs from its subway system Thieves would unscrew the light bulbs leading to cost and security issues The engineer who was given this challenge could not alter the location of the light bulbs and he had very little budget to work with What is the solution
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
2nd Meeting
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
USING LATERAL THINKING
letrsquos TRY bull The authorities in Athens were very concerned that the tourists sometimes hacked pieces from the ancient columns of the Parthenon building The practice was illegal but some people were determined to take away souvenirs What is the solution
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BEING CREATIVE = BEING INNOVATIVE
CREATIVE THINKING = LATERAL THINKING
LATERAL THINKING is DIFFERENT WAYS OF LOOKING AT A PROBLEM AND FINDING
DIFFERENT WAYS OF SOLVING THAT PROBLEM
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
GETTING OUT OF ldquoTHE BOXrdquo
ldquoKNOW THOSE BOXesrdquo
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Art is (NOT) about what I like
EVERYBODY HAS A THEORY OF ART
One mans idea of art is another mans dogs dinner Socrates
wwwadultwebsitecom
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Art is (NOT) always expensive Art is (NOT) always about beauty ldquo
It was up to the artist to determine what art is
Marcel Duschamps Fountain
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
QUIZ TIME
what is ARTwhat is
AESTHETICwhat is BEAUTY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
You have 5 minutes
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Aesthetic comes from the Greek word aesthesis which means perception
Aesthetic is a branch of philosophy dealing with the nature of beauty art and taste and with the creation
and appreciation of beauty
the basic question remainsWhat makes a thing beautiful pleasing or ugly or
indeed fine art rather than craft
AESTHETIC is
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
HOW IT (AESTHETICS) ALL BEGAN AND DEVELOPED
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
aesthetic theories1 Artist created a beautiful thing by combining a representation of
something REAL and a conceptual IDEAL
CONCEPTUAL IMAGINATIVE COPYING REALITY
(mimesis)art must represent goodness
beauty amp truth
nature is imitation of something higheridea amp only idea is perfect
hey Aristotle I HATE ARTArt is only an imitation of
true reality amp true beauty
Dont be like that PlatoArt is just an imitation of nature an inspiration
Vs
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
aesthetic theories
I believe art should fit for a function
then it will be beautiful
I think we could agree on that
Plato
Bauhaus (20th Century German)economy of form truth to materials and form follows function
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1 Artist created a beautiful thing by combining a representation of something REAL and a conceptual IDEAL
COPYING REALITY(realism) amp IDEAL --gt Raphael
In order to paint beautiful woman I
should have to see many beautiful woman but
since there are so few beautiful woman and so
few sound judges I make use of a certain
idea that comes into my mind
Galetea by Raphael (1483-1520)
aesthetic theories
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
2 Different cultures around the world explain the nature of their art in their own ways
ie YORUBAN AESTHETICS
aesthetic theories
bull twins share the same soulbull twins are Gods giftbull Art is an imitation of humans in a
moderate way too realistic or too abstract would not be an art
bull Moderate visual appearance represents how humans should behave (cool composure even with certain detachment) --gt no depiction of emotions or violence
bull symmetry amp elongated
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
PERCEPTUAL artist CONCEPTUAL artist
(what the eyes see) (imagination)
aesthetic theories according to Psychological theory
VsXampTheories of the artist as an outsider
AVANT GARDE artist
OUTSIDER artist
FOLK artist
Artist are like prophets who operate ahead of their times
Self-taught artists who work apart from the art establishment
Artists who produce traditional arts and crafts that are passed down within a minority culture
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
popular theories of aesthetics
REALISM Art is the same as reality the more it resembles reality the better
TitianVenus of Urbino 1538realism (renaissance)
love
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
popular theories of aesthetics
REALISM in 19th Art is the same as reality but reality that comes from everyday life
Edouard ManetOlympia 1863Realism
SEX
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
popular theories of aesthetics
REALISM in 20th Art is the same as reality but reality that comes from everyday life
Yasumasu MorimuraPortrait-Twins 1988Realism
Slavery amp prostitution to
the western culture
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
popular theories of aesthetics
PHOTO REALISM Art is the same as reality
David Jon KassanApproaching NoiseSuper realismphoto realism
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
popular theories of aesthetics
Art can not be uglyPRETTINESS
ReutersCorbis911 NEVER FORGET
--gt Art should reflect life in all its richness
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
aesthetic theories based on the functions of art
ART FOR ARTS SAKERELIGION
MORALITY
Art has no function but to serve as art itself
Art instructs inspires makes the invisible visible
Art provides models for behavior (Aristotle)Art inspires by its good style (Plato)
which one is which
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
aesthetic theories based on comparison between the art
FINE ART
APPLIED ART
Art until some extent has no function but to serve as art itself
Art serve a function
Zaha HadidAndy
Warhol
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
aesthetic theories based on symbolic communication theory
SEMIOTICS
SYMBOLIC COMMUNICATIONS
INSTITUTIONAL
Art communicates by visual signs between artist and viewer
The art world tells us when to experience art
Art communicates using symbols that not everyone could understand
Frida Kahlo
Marcel Duschamps Fountain
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
what is the difference between Aesthetics amp TasteAesthetics is the philosophical notion of beauty Taste is a result of education and awareness of elite cultural values therefore taste can be learned Taste varies according to class cultural background and education According to Kant beauty is objective and universal thus certain things are beautiful to everyone
The contemporary view of beauty is not based on innate qualities but rather on cultural specifics and individual interpretations
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Aesthetic judgmentAccording to Alexander Baumgarten we all make aesthetic judgment as we see certain artworks as superior o others Reason applied to art will give us truly aesthetic understanding
Critique of judgmentAccording to Kant there is no scientific rule for determining what beauty is The perception of beauty-that is the judgment of beauty-involves the eye the mind and the perception of the beholder (imagination and understanding)
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
lets learn from Leonardo Da Vinci
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Being CREATIVE is
what does it mean
Is it good or bad
who is an artist
CURIOSITY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BEING
CURIOS
THE RIGHT ANSWER
The RIGHTQUESTION
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
WHAT KIND OF QUESTIONS WOULD YOU LIKE TO ASK IF YOU WANT TO KNOW MORE ABOUT ldquoMONALISArdquo
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
EXERCISE for next week
1 Individually find ONE person that can be your design role model
2 How do you see yourself in them3 What makes them a great or worthy to be
your role model
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email to mikeynkgmailcomby the end of this week
Class REFLECTION
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
3rd Meeting
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
CURIOSITY exercise
ASK AS MANY QUESTIONS POSSIBLE ABOUT A CHAIR
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
CURIOSITY exercise
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
INSPIRATIONAL session Designers can change the world
DO YOU BELIEVE IT HAVE YOU FOUND A WORTHY ROLE MODEL
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
MY ROLE MODEL
JESUS CHRIST
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 1 DESIGN Role Model
1 Individually create 2 Powerpoint slides to explain your Design role model
2 In groups of three combine the Powerpoint into one discuss and choose the best role model
3 Present your design role model in 2 minutes4 Explain IN YOUR OWN WORDS amp OPINION
how do you define an ldquodesignerrdquoSubmit by email before hellip
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 1 will be
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSESSMENT
The whole class will rate each of the design role models presented and it will worth 70 of the 1st
assignment total score
40 55 70
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
You have 50 minutes
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
TIPS TO SUCCEES (in this course and life)
Paul Arden ITrsquoS NOT HOW GOOD YOU ARE ITrsquoS HOW GOOD YOU WANT TO BE
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 1 DESIGN Role Model
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Words from the DESIGNER JR
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Do you want to be an entrepreneurWhat can you do to be an Entrepreneur
What do you need to have in order to be EntrepreneurWhere can you start
How bad do you want to be onehellip
QUESTIONs for all of us
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
5th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
WHAT IS CREATIVITY
Also watchhttpwwwyoutubecomwatchv=iG9CE55wbtYhttpwwwyoutubecomwatchv=r9LelXa3U_I
ldquoIT IS THE PROCESS OF HAVING ORIGINAL IDEAS THAT HAS
VALUErdquo
Sir Ken Robinson
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Law of CREATIVITY
rsquorsquordquoWho are you Why are you here
Why studying in a University Why do you think you need to have a Degree
What do you expect from this class What is creativity Why do we need creativity
Do we all have creativity
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
How CREATIVE ARE YOU
ldquoThe Line up Gamesrdquo1 Divide the class into Four or Five groups2 WITHOUT TALKING arrange your group by
birthdays 3 You have 5 minutes
DiscussionHow did you do it
Are there any other way of doing itDid you ldquoQuestion the Questionsrdquo
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 10 minutes
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
by Tina Seelig Executive Director for the Stanford Technology Ventures Program (STVP) the
entrepreneurship center at Stanford Universitys School of Engineering
CONVERGENT Thinking DIVERGENT Thinking
Divergent Thinking is an essential capacity for Creativity
Re-discovering CREATIVITY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoDO or DIErdquoWE WILL REWARD A GOOD PROCESS AND HOW YOU
PROVE YOUR PROCESS RATHER THAN THE OUTCOME
How can we assess CREATIVITY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1 How OBSERVANT are you
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
2 Ability to CONNECT amp COMBINE
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Innovation are like Cup Noodle becausehellip
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
3 Ability to CHALLENGE ASSUMPTIONS
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
moto restaurant molecular gastronomy
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 Ability to REFRAME PROBLEM
Case example Design a space pen
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
5 SPACE MATTERS
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
6 TIME MATTERS
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
7 RULES Vs FREEDOM
Vs
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
in 1 minute design a better shoe in 1 minute design a better shoe for children
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
8 KEEP YOUR IDEAS amp KEEP WHAT WORKS
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
9 ATTITUDE
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1 OBSERVATION2 CONNECT amp COMBINE3 CHALLENGE ASSUMPTIONS4 REFRAME PROBLEM5 SPACE MATTER6 TIME MATTER7 RULES Vs FREEDOM8 KEEP YOUR IDEAS amp KEEP WHAT
WORKS9 ATTITUDE
Re-introduce CREATIVITY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Question for YOU
Which one is better for Creativity having
MORE or LESSThe answerhellip
ldquoTHE STYLE OF NO STYLErdquo
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 2 CREADINGTIVITY
LEARN YOUR ldquoKUNG FUrdquoIn groups of THREE (RANDOM) find and learn at least ONE reference about creative entrepreneurship or find
and learn from the masters
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 2 COULD BE
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSESSMENT
The whole class will rate the ideas presented and it will worth 70 of the 1st assignment total score
40 55 70
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
6th Meeting
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
What PROBLEMS DO YOU HAVE AS STUDENTS HERE
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 2 CREADINGTIVITY
PRACTICE YOUR ldquoKUNG FUrdquoUse what yoursquove learn in 15 minutes
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
In a ldquoproblem as mentioned beforerdquo in groups of three think about the BEST and the WORST solution possible as
the solution of that problem
CREADINGTIVITY exercise
WHAT WOULD YOURldquoMASTERrdquo DO
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
You have 15 minutes
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Now SUBMIT your ideas
You have another15 minutes to make the WORST idea become the BEST idea
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 2 CREADINGTIVITY presentation
Time to SHARE your idea in 5 minutes for each group
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1 There are no GOOD or BAD ideas2 Every idea has at least seed of potential3 With creative mind you can look at most
ideas or situations and something valuable
LESSON learned
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
EUREKA session WHERE DO GOOD IDEAS COME FROM
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
EUREKA session The story of CUP NOODLE
httpwwwyoutubecomwatchv=jBt_G-zrwxo
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
CREATE MONEY How much money can you earn using $5 amp 2
hours Each group will have 5 minutes of presentation time
OrCREATE ldquoVALUErdquo
How much value can you create using Powerpoint Each group will have 5 minutes of
presentation time
ASSIGNMENT 3 WARM-UP PROJECT
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSESSMENT
All must take notes of all the essence of the presentation and will be given 3 piece of Post-It to
select teams with the best ideas
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
7th Meeting
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ASSIGNMENT 3 WARM-UP PROJECT presentation
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
MY session CREATING VALUE
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
CREATE ldquoVALUErdquoYou have 5 days to create as much value as
possible using a pack of Post-it Value that can be measured in any way you think
Each group will have 5 minutes of presentation time
Present what you did in any format that is suitable for your group
ASSIGNMENT for MID-TERM PROJECT
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
8th Meeting MID-TERM
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STANFORD student CREATING VALUE
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Watch this videohttpwwwyoutubecomwatchv=M66ZU2PCIcM
Bring 10 sheets of A3 paper cutter or scissor ruler cutting mat double tape and or glue
Class PREPARATION for next week
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
9th Meeting
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 STAGES 1 Think outside the box2 Learning about the essence of a
Designer and how you can relate to it3 Rediscovering your creativity4 Introduction to Design Thinking as a
tool to create innovations
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoThe Walletrdquo by Tina Seelig and Corey Ford Stanford Design School
DESIGN THINKING exercise
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1 DESIGN a BETTER WALLET
Sketch your best idea
5 minutes
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
2 DESIGN a BETTER WAYS TO CARRY CASH ID amp CREDIT CARDS
Sketch a few of your ideas here
How many ideas that comes up
5 minutes
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
3 DESIGN SOMETHING USEFUL amp MEANINGFUL FOR YOUR PARTNER
Interview 1Notes sketches
Ask your partner to introduce themselves to you by walking you through the contents of their purse or wallet ASK QUESTIONS
5 minutes
Insights
WHAT STOOD OUT TO YOU WHAT ARE YOU CURIOUS ABOUT
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
SWITCH ROLES AND REPEAT INTERVIEW
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Interview 2Notes sketches
GO DEEPER Find out more about your partner
FORGET ABOUT THE WALLET AND DIG FOR STORIES
5 minutes
Insights
WHAT SURPRISED YOU
5 minutes
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
SWITCH ROLES AND REPEAT INTERVIEW
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
4 ARTICULATE YOUR POINT OF VIEW
Name helliphellip Vivid ways to describe your partner (vivid titles)
Things they are trying to do (needs)
Ways they want to feel (insightsmeaning)
3 minutes
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 10 minutes
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
5 GENERATE PROTOTYPING (alternatives to test)
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUANTITIES ARE NEEDED
JUST DRAW MUST DRAW NO NEED TO EVALUATE YOUR IDEA
10 minutes
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
6 SHARE PROTOTYPES IDEAS amp GAIN FEEDBACK
Sketch 3-7 RADICAL ideas to meet your userrsquos needs
SHOW YOUR SKETCHES PAPER DONrsquoT JUST TELL DONrdquoT DEFEND YOUR IDEAS
FEEDBACK IS MORE VALUABLE THAN YOUR IDEAS TAKE NOTES ON LIKES DISLIKES
LISTEN FOR NEW INSIGHTS
5 minutes
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
SWITCH ROLES AND REPEAT SHARING
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
7 SYNTHESIZE LEARNING REFLECT TO DEEPEN EMPATHY
New things Irsquove learned about my partner and hisher NEEDS
New things Irsquove learned about my SOLUTIONS and my APPROACH to meet my partnerrsquos NEEDS
3 minutes
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
8 SYNTHESIZE LEARNING (RE) DEFINE PROBLEM STATEMENT
Name helliphellip a helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (vivid title) needs a way to helliphelliphelliphelliphelliphellip (need) in a way that it makes himher feel helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip helliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphelliphellip (insight)
THAT IS YOUR PROBLEM STATEMENT
(COPY TO A POST-IT)
2 minutes
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
9 ITERATION-GENERATE NEW SOLUTIONS (EMPATHY+PROTOTYPING+FEEDBACK)
Sketch your big idea note detail if necessary
PASTE YOUR PROBLEM STATEMENT HEREAT THIS STAGE QUALITY ARE NEEDED
10 minutes
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
10 BUILD YOUR SOLUTION
You have 10 minutes
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
11 SHARE YOUR SOLUTION + CAPTURE FEEDBACK+ What worked - What could be improved
Questions Ideas
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
12 REFLECT
1 Was your final design the same or different than your ideal design
2 Where did you get stuck3 When did you get your ldquoEUREKArdquo4 How did EMPATHY contribute to your design5 How did PROTOTYPING alternatives contribute to your
design6 How did FEEDBACK contribute to your design7 How would you improve your process
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
After every meeting write down THE MOST IMPORTANT thing that have learned and HOW IT EFFECTS YOUR LIFE
amp any questions you might have
Email by the end of this week
Class REFLECTION
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
10th Meeting
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
LESSON learned DESIGN IS A PROCESS
EMPATHY
IDENTIFY amp
DEFINE
IDEATION
PROTOTYPE
TEST
LESSON learned DESIGN IS A PROCESS TO CREATE
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
EUREKA session DESIGN THINKING or HUMAN CENTERED DESIGN
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
The ldquoLAWrdquo
rsquorsquordquo
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STAGE 1 IDENTIFICATIONDISCOVERY
is HEAR with EMPATHY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 1 IDENTIFY DESIGN CHALLENGE
HOW MIGHT WE hellipSUPPORT THE EDUCATION OF CHILDREN
(GRADE 1-6) WHO COMES FROM LESS FORTUNATE FINANCIAL FAMILY
BACKROUND (ALL WITHIN 2 HOURS IMPLEMENTATION TIME)
PROJECT ldquoEMPATHYrdquo
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
SITE VISIT FOR NEXT WEEK YAYASAN BAROKAH INDONESIA
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 2 RECOGNIZE EXISTING KNOWLEDGE
WHAT DO YOU KNOW REGARDINGCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
YOU HAVE 20 minutes
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 3 RECOGNIZE THE CONSTITUENTS
IDENTIFY THE PEOPLE amp PLACE RELATED TOCHILDREN AGE 7-12
ELEMENTARY EDUCATIONldquoLESS FORTUNATE FAMILYrdquo
Etc
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
YOU HAVE 10 minutes
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 4 CHOOSE RESEARCH METHODS
HOW TO GATHER THE INFORMATION NEEDED 1 INTERVIEW PERSONALY2 INTERVIEW GROUPS3 INTERVIEW an EXPERT
THE ROLES NEEDED 4 Interviewer5 Note taker6 Documenter
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 5 a) CHOOSE INTERVIEW APPROACH
The TYPES are 1 SACRIFICIAL CONCEPT2 MOCK SHOP
The GOAL is TO UNDERSTAND HOW THE ldquoUSERS CONSTITUENTSrdquo MAKE THE DECISION TO BUY OR USE A PRODUCT OR
SERVICE
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 5 b) DEVELOP INTERVIEW APPROACH
REMEMBER THE ldquoLAWrdquo these are tips to implement it 1 Have Empathy2 Donrsquot Judge3 Question everything4 Be truly Curious5 Find Patterns6 Really Listen
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 5 b) DEVELOP INTERVIEW APPROACH
this is HOW to do it 1 Brainstorm questions amp write them down2 Identify and categorized the themes of the
questions3 Determine the order of the questions to make
the conversation flow naturally4 Refine the questions ask 5 WHY ask ldquotell me
about the last time youhelliprdquo5 Direct the questions to find out how the
constituentsrsquo FEEL
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Introyourself
Introproject
Gather Factual Data
Evoke Stories
Explore Emotions
Question Statements
Thank you amp Wrap-up
Time
STEP 5 c) HOW TO INTERVIEW
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
YOU HAVE 50 minutes
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
IDENTIFICATION DIRECT OBSERVATION
is OBSERVATION Vs INTERPRETATION
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Answer this questions in separate Post-it and post them on the wall
Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
11th Meeting
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
IDENTIFICATION DIRECT OBSERVATION
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
12th Meeting
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIDGING amp EVALUATION
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STAGE 2 IDEATION (CREATE)
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ldquoThe Party Plannerrdquo in pairs 1 One person will be the party planner who tries to
PLAN THE PARTY AND MAKE SUGGESTIONS The other person HAS TO SAY NO amp GIVE A REASON
2 Reverse the role and this time the party planner will do the same thing but the other person HAS TO SAY YES TO EVERYTHING amp BUILD ON THE IDEA
BRAINSTORMING exercise
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1 One conversation at a time2 Build upon the idea of others3 Question the questions4 There are no GOOD or BAD ideas5 Encourage Wild ideas6 Stay focus on the topic7 Whatever you think think the opposite8 Donrsquot ask permission but beg for forgiveness9 Donrsquot kill ideas (just yet)
BRAINSTORMING rdquoRULESrdquo of CREATIVITY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 1 SELECT DESIGN PROCESS
1 PARCIPATORY CO-DESIGN2 EMPATHIC DESIGN
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 2 SHARE STORIES
Each group must select 3 Constituents that are most compelling to you share the stories using the
Empathy Map
Be Aware of FACTS Vs INTERPRETATION
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
YOU HAVE 30 minutes
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
EMPATHY MAP
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Break 5 minutes
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 3 IDENTIFY PATTERNS
Now INTERPRET the stories take notes and then post it on the pictures1 LEARN FROM ALL of the Empathy Map created2 Find THEMES3 Decide on one theme that PERSONALLY INTEREST YOU
and that will be your TEAM4 Create FRAMEWORK (your own way to communicate
the PROBLEM STATEMENT)
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 4 CREATE OPPORTUNITY AREA
Connect and combine to create areas possible to address
REMEMBER EFFECTUATION WHO YOU ARE WHAT IS YOUR PASSION WHAT DO YOU HAVE WHO DO YOU
KNOW
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 5 BRAINSTORMING NEW SOLUTIONS
REMEMBER THE ldquoRULESrdquo OF CREATIVITY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
BRIEF FOR FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
5 minutes CREATIVE presentation to SHOW THE CLASS WHAT YOUR TEAM HAVE DONE AND
THE ldquoHOLISTIC VALUE CHAINrdquo
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Answer this questions in separate Post-it and post them on the wall Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
13th Meeting
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STAGE 3 IMPLEMENTATION (DELIVERY amp EVOLUTION)
9 BUILDING BLOCKS TO MAKE A BUSINESS MODEL GENERATION
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
STEP 1 DEVELOP SUSTAINNABLE REVENUE MODELSTEP 2 IDENTIFY CAPABILITIES REQUIREDSTEP 3 PLAN PIPELINE SOLUTIONSSTEP 4 IMPLEMENTATION TIMELINESTEP 5 MINI PILOT AND ITERATIONSTEP 6 CREATE LEARNING PLAN
bull TRACK INDICATORbull EVALUATE OUTCOME (HOLISTIC VALUE
CHAIN)
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
Answer this questions and email Class REFLECTION
I like hellip I wish hellip
How to hellip What if hellip
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
14th Meeting
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
FINAL PROJECT PRESENTATION ldquoEMPATHYrdquo
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
1 Helps you to connect better with your constituents2 Transform data into actionable ideas3 Help you to see opportunities4 Help to increase the speed and effectiveness of
creating new solutions
WHY DESIGN THINKING HUMAN CENTERED DESIGN
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
who are YOUwhy are you HEREwhat do you EXPECTdescribe the following words
bull lifebull design
PostSURVEY
ENJOY the JOURNEY
ENJOY the JOURNEY
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