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WEBSITE STRATEGY
CONTENTSBackground 1
Website Objectives 1
Audience 2
Competitors 5
Schematic 6
Wireframes 7
1
1. BACKGROUNDO’Neills Tyres is a Newcastle, Lake Macquarie and Hunter Valley based tyre retailer operating in 8 locations in the region. The long established outlets have been serving the needs of local area for over 30 years and has one of the largest range of recognised tyre brands in Australia. This extensive range includes Goodyear, Coopers, Dunlop, Toyo Tires, Yokohamana, Michellin and Pirelli.
The O’Neills group also provides a variety of services for car maintenance including; brakes, suspension, steering, wheel balancing and alignment as well as safety checks, tyre inspection, grease and oil change.
2. WEBSITE OBJECTIVESThe primary objective for the website is to use it as a marketing tool to attract new customers and to re-engage with existing.
Secondary objectives in support of this main aim include:
• To implemented Search Engine Optimisation (SEO) to attract search
• To provide all relevant information to prospective customers about current products and services
• To provide some functionality around searching for tyres by make, model, size.
• To showcase the available locations within the region
• To emphasise the wide range of brands
• To emphasise the longstanding history and community involvement as well as expertise
• To provide existing clients with information about upcoming events or news
• To allow each location to manage their own information in a standardised format.
2
3. AUDIENCEThere are a number of audiences in the tyre market that we need to engage with online. Engaging means understanding what their motivations and requirements are and providing content on the site to provide all the information they need to enable them to make an informed choice. While we cannot identify to which of these audiences a particular visitor belongs, we can ensure that the relevant information is easily accessible.
3.1 CAR ENTHUSIASTSWhile the temptation is to think of car enthusiasts as young male “boy racers” the demographic is rather more broad and can cover everything from a young women in a WRX all the way up to an executive in an AMG C63.
This customer type is interested primarily in tyre performance, and to a lesser extent aesthetics. They may already have strong opinions about tyre brands and will likely be brand loyalists. However, they could be convinced to switch if they felt they were trading up. They are also the core customer group for wheels, and would be ideal high value candidates to cross sell servicing to.
They will be well informed from other sources and are likely to look for independent research to inform their choices. They will know the dimensions of their current or prospective tyres.
Price is not as important in deciding which tyre they purchase - but it will determine who they buy it from unless they feel there is additional value added by purchasing from O’Neills.
These customers will want to hear about each tyre’s technical performance specifications - while well informed from their own research they will still be interested in the opinion of a professional, especially regarding new products. They will want to know that the tyre fitters are well trained. They will be interested in third party content, stories about other customers’ modifications and are likely to engage on social channels.
3
3.2 4WD ENTHUSIASTSWhen referring to 4WD enthusiasts we are describing the people who will actually get their cars dirty. As with car enthusiasts, the 4WD drive crowd will have strong opinions regarding brands and will exhibit some loyalty. However they too can be convinced if given enough compelling evidence.
They will also be well informed from other sources and are likely to look for independent research to inform their choices, but will also be interested in listening to the opinion of a professional. They will know the dimensions of their current or prospective tyres.
As with the car enthusiast, price is not as important when deciding which tyre they purchase, just where they purchase it.
These customers will want to hear about each tyre’s technical performance specifications for different terrains and weather conditions. They will want to know that the tyre fitters are well trained. They will be interested in third party content, stories about other customers’ mods and are likely to engage on social channels.
3.3 FAMILIESFamilies are a broad segment with many differences between number of children, socioeconomic status, single or dual parents, vehicle type, etc. They do share some characteristics however.
Many modern families are time poor and will not have the time to prioritise researching tyres. They may prefer to just replace their tyres with whatever they currently have. They are more likely to outsource the decision based on what is considered to be a professional opinion.
They are less likely than enthusiasts to know the dimensions of their tyre and would prefer to browse by vehicle type (small, medium, large, SUV), or by features like safe, efficient, durable, or even price.
Their main concerns are safety, price and convenience. They will be comforted to know that O’Neills tyre fitters are professional and will help them make the right decision for their family.
4
3.4 YOUNG WOMEN (16 -35)Not all young women will fit in this category. For this group we specifically denote those who have little interest in, or knowledge about cars and for whom getting tyres is a necessary evil brought on by either registration or protective parenting.
The primary concern for these customers is convenience. They need to find tyres to match their vehicle type without having to enter too many details. They will want to know how long fitting will take.
These customers will also want to know that they we be treated fairly. It is a sad state of affairs that many young women still receive less than professional service in the automotive industry. It is important to remember that these customers will be the family customer of the future and professional, friendly and fair service is the most important factor in building loyalty. This service can be replicated online by using non-technical terminology in blog posts and advice articles.
3.5 TRANSPORT INDUSTRYThe transport industry audience could include individual drivers or procurement departments from larger organisations. They are both primarily motivated by maximising kilometers per dollar spent. Many of your customers in this segment will be repeat customers, therefore the website will need to primarily appeal to new customers looking for a supplier.
The website will also need to communicate that O’Neills have a long history serving the transport industry with professional tyre fitters, a large range of product and can provide ongoing support. Because their requirements can be very specific it must be easy for them to contact O’Neills for a quote or advice.
5
4. COMPETITORS
COMPANY SEARCH FUNCTION PRICING TYRE BRANDS SERVIVES
Bob Jane Tmarts Yes by tryes and by wheels
Yes, Online Catalogue
Altenzo, BF Goodrich, Bob Jane, Bridgestone, Continental, Dick Cepek, Falken, Firestone, General Tire, Kumho, Maxxis, Michelin, Pirelli, Tri-Ace, Yokohama, Zetum
Batteries, Finance, Fleet, Gift Cards, Long Life Tyre Plan, Nitrogen Inflation, Puncture Repairs, Rewards System, Road Hazard Warranty, TyreCycle, Wheel Alignment, Wheel Balancing, Wheels Warranty.
TyrePower Yes, by vehicle make, model, year and series
Specials per state, Specials sheets
Kelly Tyres, Toyo Tyres, Humho Tyres, Maxxis, Good Year, Dunlop, Continental, Pirellii, falken, Cooper Tyres, Mickey Thomson
Alignment, suspension, steering repairs, brakes, mufflers
Jax Search by vehicle, by tyre size
Yes, Online Catalogue
BF Goodrich, Bridgestone, Continental, Dunlop, GoodYear, Hankook, Michellin, Maxxis, Pirelli
Brakes, Suspension, Wheel Alignment, Wheel balancing, Vehicle servicing, Nitrogen Inflation, Seasonal Service offer
Argy Tyres No, just lists the brands
No Yokohama, Kumho, Mickey Thompsons, Nexen, BF Goodrich, Michelin, Pirelli, Nankang, Dunlop, Good Year, Bridgestone, Cooper Tyres, Continental, Nitto
Change oil and filter, perform fluid and check top up, brakes, steering and suspension, tyre safety inspections, logbook, transmission, fuel systems service, air conditioning
Beaurepaires Yes, Vehicle type, tread width, sidewall height, RIM diameter. Match Wheels to your vehicle
Yes, catalogue online
Dunlop, Good Year, Sava
Wheel alignment, wheel balancing, tyre maintenance services, road hazard warranty, health checks
6
5. SCHEMATICH
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TYRE
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CON
TACT
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WH
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TRUC
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BERE
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WAR
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GATE
SHEA
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KURR
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BELM
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TRUC
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HIS
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MUN
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BRAN
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BRAN
D 2
BRAN
D 1
PRO
DUC
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BRAN
D1
BRAN
D N
BRAN
D 2
QUO
TES
SPEC
IALS
7
6. WIREFRAMES
ONEILLSTYRES.COM.AU/HOME
The homepage is the first page many visitors will see. Therefore it is essential that it provides easy navigation to all parts of the site with a simple layout so all visitors can easily access the information they need.
The homepage will comprise:
• O’Neills and Goodyear Branding: This will be applied at the top of each page to maintain a consistent look across the site. The actual design will be provided in the Design and Development phase.
• Main Navigation Menu: This menu provides links to every section which ensures all areas of the website are only ever one click away. The menu is repeated on every page. A drop down sub-menu will be provided on all menu items where required.
• Promotions, New Products and ‘News’ Slider: This section is a set of banner images that cycle through highlighting current promotions or new products. These images are clickable and will direct to a page specific to the promotion or product. There is also an option to include ‘News’ items. These may be community events, new store openings or anything else you want to bring attention to.
• Tyre Selector: This section allows customers to search for tyres directly. There are a number of options available that are outlined in a separate section.
• Welcome to O’Neills: This is a text section with high level details about O’Neills including details about your history, family owned, community involvement and expertise.
• Facebook Feed: This module will dynamically import your posts on each Facebook page and display in a News Ticker format
• Footer Menu and Information: This will display on every page and will provide the primary links as well as contact inormation so that this is accessible from every page.
O’NEILLS AND GOODYEAR BRANDING
WELCOME TO O’NEILLSLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT. MOLLIS VEREAR DISPUTANDO EI CUM. IN PRO UNUM VENIAM OBLIQUE, NO MEA AETERNO NOSTRUM PERCIPIT. DOLORE CONCLUSIONEMQUE EAM EX. OMNIUM FABELLAS NAM EA, AT WISI ILLUM DELECTUS PRO.
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
TYRE SELECTOR
FACEBOOK FEED
PROMOTIONS, NEW PRODUCTS AND ‘NEWS’ SLIDER
FOOTER MENU AND INFORMATION
8
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/TYRES/PRODUCTS
The Tyres Menu will have a drop down for sub-sections: Products (currently displayed), Tyre Advice, Specials and Trucks. The Trucks page will follow a similar layout to the Products page but with different brands, promotions and information.
The Tyres/Pruducts page will comprise:
• O’Neills Tyres Text Box: This section will provide gerneral information about the brands you stock, the tyre fitting process, expertise and any other relevant information.
• Tyre Brands: This will display a list of your brands across all stores. The logos will link to a tyres/products/<brand> page with details for all tyres in that range.
• Store List Selection: This drop down allows a customer to choose a store to see the brands stocked by that specific store. They will be directed to the store page from this link.
• Tyre Selector: There are a number of options available for the tyre selector -
1. The most comprehensive option is to allow people to enter their vehicle make, model and series and display a list of matching tyres. This option is utilised on www.goodyearautocare.com.au. However this option relies on a comprehensive database that requires ongoing maintenance. This option is appealing to those that do not know the details of their tyre size.
2. Another option is to allow customers to see a list of tyres by general vehicle type - Hatch, Sedan, Large Car, SUV, 4WD. This option also requires some ongoing maintenance of a database but is less intensive
3. A third option that should be included in addition to either of the first two is to allow the customer to choose by tyre size. This will appeal to the enthusiast audiences.
O’NEILLS AND GOODYEAR BRANDING
O’NEILLS TYRESLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT. MOLLIS VEREAR DISPUTANDO EI CUM. IN PRO UNUM VENIAM OBLIQUE, NO MEA AETERNO NOSTRUM PERCIPIT. DOLORE CONCLUSIONEMQUE EAM EX. OMNIUM FABELLAS NAM EA, AT WISI ILLUM DELECTUS PRO.
TYRE SELECTOR
PROMO SLIDER
FACEBOOK FEED
TYRE BRANDSSELECT A STORE TO SEE AVAILABLE BRANDS
BRAND LOGO 1
BRAND LOGO 2
BRAND LOGO 3
BRAND LOGO 4
BRAND LOGO 5
BRAND LOGO 6
BRAND LOGO 7
BRAND LOGO 8
BRAND LOGO 9
PRODUCTS
TYRE ADVICE
SPECIALS
TRUCKS
STORE LIST
FOOTER MENU AND INFORMATION
9
6. WIREFRAMES
ONEILLSTYRES.COM.AU/TYRES/PRODUCTS/<BRANDS> OR <SELECTION> OR <SPECIALS>
When a visitor clicks a brand logo, a promotional slider or uses the Tyre Selector they will be taken to a product detail page.
For these pages we will need to source product photos for each product from the manufacturers. Each product should have a description and Recommended Retail Price. When a tyre is on sale the reduced price should also be displayed. This functionality will rely on a database of products with name, image location, description, RRP, and sale price.
The “Add to Quote” button operates similar to a shopping cart on an eCommerce site. Clicking the button will add that product to the Quote page. A customer can select multiple tyres to receive quotes on each. Those products will be automatically added to the quote page for the customer to append their details and comments.
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
<BRAND NAME OR SELECTION>
O’NEILLS AND GOODYEAR BRANDING
PRODUCT NAME 1LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DIS
TYRE SELECTOR
PROMO SLIDER
PRODUCT IMAGE RRP $99.99
SALE $79.99
PRODUCT IMAGE
PRODUCT IMAGE
PRODUCT NAME 3LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DIS
RRP $99.99
PRODUCT NAME 2LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DIS
RRP $99.99
FOOTER MENU AND INFORMATION
ADD TO QUOTE
ADD TO QUOTE
ADD TO QUOTE
10
6. WIREFRAMES
ONEILLSTYRES.COM.AU/TYRES/ADVICE
The Tyre Advice page provides an opportunity to highlight your expertise to car enthusiasts and provide valuable information to less car savvy customers which will position you as a trusted partner.
The sections highlighted above are just suggestions, and we would suggest regularly updating this section to provide new articles and fresh content.
We have suggested including demonstration videos and animation to make this section more interactive and engaging for all audiences.
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
OUR EXPERTISELOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
CHOOSING THE RIGHT TYRELOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
TYRE PRESSURELOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
O’NEILLS AND GOODYEAR BRANDING
TYRE SELECTOR
PROMO SLIDER
DEMONSTRATION
VIDEO
PRODUCTS
TYRE ADVICE
SPECIALS
TRUCKS
DEMONSTRATION
VIDEO
DEMONSTRATION
VIDEO
DEMONSTRATION ANIMATION
FOOTER MENU AND INFORMATION
11
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/WHEELS
The Wheels section of the site is the same structure as the Tyres section and offers the same functionality.
The Tyre Selector is changed here for a Wheel Selector. The same options are available to facilitate selection as the Tyre Selector and as a bare minimum we suggest the ability to select by wheel size.
O’NEILLS AND GOODYEAR BRANDING
O’NEILLS WHEELSLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT. MOLLIS VEREAR DISPUTANDO EI CUM. IN PRO UNUM VENIAM OBLIQUE, NO MEA AETERNO NOSTRUM PERCIPIT. DOLORE CONCLUSIONEMQUE EAM EX. OMNIUM FABELLAS NAM EA, AT WISI ILLUM DELECTUS PRO.
WHEEL SELECTOR
PROMO SLIDER
FACEBOOK FEED
WHEEL BRANDSSELECT A STORE TO SEE AVAILABLE BRANDS
BRAND LOGO 1
BRAND LOGO 2
BRAND LOGO 3
BRAND LOGO 4
BRAND LOGO 5
BRAND LOGO 6
BRAND LOGO 7
BRAND LOGO 8
BRAND LOGO 9
STORE LIST
FOOTER MENU AND INFORMATION
PRODUCTS
SPECIALS
TRUCKS
12
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/WHEELS/<BRAND> OR <SELECTION>
The Wheels Product detail page will be the same layout and offer the same quote functionality as the Tyres Product page.
<BRAND NAME>
O’NEILLS AND GOODYEAR BRANDING
PRODUCT NAME 1LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DIS
WHEEL SELECTOR
PROMO SLIDER
PRODUCT IMAGE RRP $99.99
SALE $79.99
PRODUCT IMAGE
PRODUCT IMAGE
PRODUCT NAME 3LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DIS
RRP $99.99
PRODUCT NAME 2LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DIS
RRP $99.99
FOOTER MENU AND INFORMATION
ADD TO QUOTE
ADD TO QUOTE
ADD TO QUOTE
13
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/SERVICES
The Services page allows you to provide greater emphasis on the services you provide to increase awareness of that side of the business. It is also an opportunity to talk about what being a Goodyear Auto Service Centre means and your service guarantee.
Similar to the Tyres and Wheels page, the main Service Page lists all the services you provide and some details describing each service. This is especially effective for less car savvy audiences and shows that you are being transparent.
Selecting a store from the drop-down will redirect the visitor to the Store Page where they can see the services on offer at their local store.
OUR SERVICE GUARANTEELOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
HERE IS A FULL LIST OF OUR SERVICES.
CHOOSE A STORE TO SEE WHAT SERVICES ARE AVAILABLE
SERVICE 1LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
SERVICE 2LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM
SERVICE 3LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM
SERVICE 4LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES
O’NEILLS AND GOODYEAR BRANDING
TYRE SELECTOR
PROMO SLIDER
STORE LIST
FOOTER MENU AND INFORMATION
14
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/STORES
The main Stores Page will provide information about your store locations.
The clickable map will direct customers to individual store pages that are also accessible via the drop-down on the main menu.
OUR STORESLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
O’NEILLS AND GOODYEAR BRANDING
TYRE SELECTOR
CLICKABLE MAP
MAITLAND
BERESFIELD
WALLSEND
WARNERS BAY
GATESHEAD
BELMONT
KURRI KURRI
CESSNOCK
RUTHERFORD
TRUCKS
FOOTER MENU AND INFORMATION
PROMO SLIDER
FACEBOOK FEED
15
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/STORES/<STORENAME>
A visitor can land on the Store Detail Page either by clicking the link in the menu bar, the map in the main Stores Page, or if they select the store from a Tyres, Wheels or Services page.
The Store Pages will comprise:
• Meet the Team: This section allows you to introduce the store owner and provide a photo. This re-inforces that the customer is dealing with a family business with strong links to the community.
• Tyre Brands Instore: This section lists the logos of all brands stocked in that store. Again, each is clickable to direct the customer to the product detail page.
• Services Available: Here you can list the services available for each particular branch
• Location: Here we will provide address and contact details for each individual store. The map will be more localised for each store to provide better detail.
• Community: This section can be updated as regularly as required to highlight your recent involvement in local activities and groups. Where possible links should be provided to external partners and community events. If there is enough regular information and updates we should consider making this section a stand-alone page for each store.
We would suggest adding functionality to the tyre selector on this page to only make brands and tyres available at each store available.
MEET THE <STORE> TEAMLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA,
EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET.
EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET,
PRO ELIT PROMPTA PLATONEM UT.
TYRE BRANDS INSTORE
SERVICES AVAILABLE1. LOREM IPSUM DOLOR SIT AMET 4. AN MEL RECUSABO ELABORARET
2. ALIQUID VITUPERATORIBUS NAM EA 5. PRO ELIT PROMPTA PLATONEM UT
3. EU VIM ADHUC NONUMES NOSTRUM
LOCATIONLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS
NAM EA, EU VIM
ADHUC NONUMES NOSTRUM
COMMUNITYLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM
BRAND LOGO 1 BRAND LOGO 2
TYRE SELECTOR
LIMITED TO BRANDS AVAILABLE AT EACH STORE
STORE FACEBOOK FEED
PHOTO
MAP
O’NEILLS AND GOODYEAR BRANDING
MAITLAND
BERESFIELD
WALLSEND
WARNERS BAY
GATESHEAD
BELMONT
KURRI KURRI
CESSNOCK
RUTHERFORD
TRUCKS
FOOTER MENU AND INFORMATION
16
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/ABOUT/HISTORY
Under the about menu there are two sections for you to talk about your history and broader community involvement at a group level.
The history section allows you to communicate that you have been in business as a family business for the last 30 years. This information will be appealing to established locals, who will appreciate that you are locals too, and to new residents who will appreciate that you are established and therefore trustworthy and experienced.
OUR HISTORYLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA,
EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET.
EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET,
PRO ELIT PROMPTA PLATONEM UT.
LOREM IPSUM DOLOR SIT AMET, ALIQUID
ITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES
NOSTRUM, SED ID VITAE UBIQUE DISSENTIET.
EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO
ELABORARET, PRO ELIT PROMPTA PLATONEM UT. LOREM
IPSUM DOLOR SIT AMET, ALIQUID. EU VIM ADHUC
NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET.
SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT. LOREM IPSUM DOLOR SIT AMET, ALIQUID. EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
TYRE SELECTOR
FACEBOOK FEED
PHOTO
PHOTO
O’NEILLS AND GOODYEAR BRANDING
HISTORY
COMMUNITY
FOOTER MENU AND INFORMATION
17
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
6. WIREFRAMES
ONEILLSTYRES.COM.AU/ABOUT/COMMUNITY
This Community Page in the About Section allows you to talk about all the community involvement across the group.
TYRE SELECTOR
FACEBOOK FEED
PHOTO
PHOTO
O’NEILLS AND GOODYEAR BRANDING
HISTORY
COMMUNITYOUR COMMUNITYLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA,
EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET.
EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET,
PRO ELIT PROMPTA PLATONEM UT.
LOREM IPSUM DOLOR SIT AMET, ALIQUID
ITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES
NOSTRUM, SED ID VITAE UBIQUE DISSENTIET.
EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO
ELABORARET, PRO ELIT PROMPTA PLATONEM UT. LOREM
IPSUM DOLOR SIT AMET, ALIQUID. EU VIM ADHUC
NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET.
SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT. LOREM IPSUM DOLOR SIT AMET, ALIQUID. EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
FOOTER MENU AND INFORMATION
18
6. WIREFRAMES
ONEILLSTYRES.COM.AU/QUOTES
The Quote Page collects the data when a customer clicks an “Add to Quote” button. We can add copy if they have not done so advising how to. They can also remove items here if required.
We also collect their contact details to follow up on the quote. We allow the customer to select their local store and the enquiry will be directed to the correct store based on this information.
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
YOUR QUOTEVITUPERATORIBUS NAM EA, EU VIM ADHUC VITUPERATORIBUS NAM EA, EU VIM VITUPERATORIBUS NAM EA, EU VIM ADHUC
YOUR DETAILSVITUPERATORIBUS NAM EA, EU VIM ADHUC VITUPERATORIBUS NAM EA, EU VIM VITUPERATORIBUS NAM EA, EU VIM ADHUC
NAME
PHONE
STORE
COMMENT
O’NEILLS AND GOODYEAR BRANDING
PRODUCT NAME 1LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM
TYRE SELECTOR
PROMO SLIDER
PRODUCT IMAGE
RRP $99.99
SALE $79.99
PRODUCT IMAGE
PRODUCT NAME 2LOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM
RRP $99.99
FOOTER MENU AND INFORMATION
REMOVE
REMOVE
19
6. WIREFRAMES
ONEILLSTYRES.COM.AU/CONTACT-US
The Contact page is similar to the Stores Page. However, we have included it despite the overlap to meet consumers expectations when engaging with similar websites. A Contact Us page has become almost ubiquitous in web design.
HOME | TYRES | WHEELS | SERVICES | STORES | ABOUT | QUOTES | CONTACT US
CONTACT USLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS NAM EA, EU VIM ADHUC NONUMES NOSTRUM, SED ID VITAE UBIQUE DISSENTIET. EUM MODO DICAT MINIMUM NO, AN MEL RECUSABO ELABORARET, PRO ELIT PROMPTA PLATONEM UT.
LOCATIONLOREM IPSUM DOLOR SIT AMET, ALIQUID VITUPERATORIBUS
NAM EA, EU VIM
ADHUC NONUMES NOSTRUM
O’NEILLS AND GOODYEAR BRANDING
TYRE SELECTOR
PROMO SLIDER
CLICKABLE MAP
FOOTER MENU AND INFORMATION
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Fruit BlastWhey Protein Blend!Supported Goal:Build MuscleMain Ingredient:Whey Protein
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Fruit BlastWhey Protein Blend!Supported Goal:Build MuscleMain Ingredient:Whey Protein
View
Fruit BlastWhey Protein Blend!Supported Goal:Build MuscleMain Ingredient:Whey Protein
View
Fruit BlastWhey Protein Blend!Supported Goal:Build MuscleMain Ingredient:Whey Protein
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TitleSubtitle
Goal: Lorem Ipsum DolorKey Ingridient: Lorem Ipsum DolorNormally ships within 24 hours
Weight: 224 grams
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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Etiam tincidunt fermentum ligula nec mollis. Phasellus tristique consequat tincidunt. Pellentesque non ante dictum nisl varius egestas. Donec ornare est vitae nulla fringilla vitae consectetur purus molestie. Sed tincidunt sapien non felis feugiat id consequat justo facilisis. Curabitur et lectus arcu. In scelerisque magna vitae lorem vulputate ultricies. Suspendisse ac eros a ligula pretium suscipit non facilisis elit. Phasellus aliquet, turpis eu fringilla dignissim, purus magna condimentum tellus, malesuada molestie ipsum nulla ut lorem. Vivamus quis est eget urna auctor interdum. Vivamus sollicitudin luctus mollis. Nulla rhoncus dapibus lorem a posuere. Morbi sit amet lectus elit. Etiam porttitor rhoncus luctus. Phasellus eu sodales ante. Donec tellus justo, facilisis at dictum elementum, iaculis in eros. Aliquam ut lacus consequat lorem vehicula sollicitudin. Quisque a sapien ipsum, eget fermentum velit. Nulla sit amet molestie ante.
Morbi odio nibh, ornare non placerat in, tempor sit amet magna. Fusce accumsan lorem at odio pellentesque pretium. Vestibulum rutrum, leo et bibendum tincidunt, eros erat porta justo, tempor fermentum magna justo a erat. Sed sit amet lacus ac eros euismod rhoncus nec quis massa. Praesent vitae metus massa, in condimentum lectus. Aliquam erat volutpat. Sed vel odio sit amet dolor feugiat consectetur. Nullam vitae orci risus, nec pulvinar enim. Curabitur a facilisis odio. Nunc interdum neque quis diam tempor mattis. Donec sem orci, tincidunt vel congue at, bibendum non leo. Aenean in ante sit amet leo interdum porttitor.
Nullam ultrices neque sed nisi porta dignissim. In sed rhoncus mauris. Proin vulputate sapien a justo luctus ac tincidunt tortor egestas. Integer convallis ipsum in enim lacinia posuere. Aliquam hendrerit, mi pretium fringilla blandit, orci ligula convallis lorem, convallis tempor neque tellus rhoncus ante. Donec leo erat, tempus sit amet semper non, porta quis dui. Fusce pellentesque scelerisque odio quis aliquam. Maecenas tincidunt accumsan erat, nec feugiat arcu posuere ac. Donec eleifend est id mauris eleifend faucibus. Phasellus lobortis, diam quis faucibus malesuada, odio neque suscipit arcu, vel bibendum elit est ac neque.
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Unflavoured IN STOCK
Wish List
11
Blueberry NO STOCK Wish List
DoubleChip Choc DISCONTINUED
Your Price: $49.95 Seen it cheaper?
RRP:$99.95
You Save:50% off
Servings:45
Price per serving:$1.11
Quantity2
3 - 4
Price per unit$297.00$293.00
You Save1%2%
5+ $290.00 3%
Buy in bulk and save:
GOLD'S GEAR
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Tel: 1300 0 GOLDS608 Liverpool RoadStrathfield South
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Price in Points: 34567 Reward Points 123
Main >> Store >> Shop By Category >> Product Category
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SupplementsLorem ipsum dolor sit amet, consectetur adipiscing elit. Aenean volutpat ligula quis nisl laoreet placerat. Fusce molestie odio enim. Cras sit amet diam sapien. Sed placerat tempor orci a pulvinar. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Fusce convallis fringilla pharetra. Cras hendrerit velit et est sodales elementum. Praesent sit amet varius augue.
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ProteinVitamins
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4Ever Fit:
Fruit Blast - The WheyWhey Protein Blend!
High Performance Line Pure Protein Blend With A Great Taste!
Supported Goal: Build MuscleMain Ingredient: Whey ProteinServings: 76Price Per Serving: $0.38
RRP: $69.99
$28.99In stock
Add To Cart
59% off
Sort By 5 Per Page << Previous 1 2 3 4 Next >>
4Ever Fit:
Fruit Blast - The WheyWhey Protein Blend!
High Performance Line Pure Protein Blend With A Great Taste!
Supported Goal: Build MuscleMain Ingredient: Whey ProteinServings: 76Price Per Serving: $0.38
RRP: $69.99
$28.99In stock
Add To Cart
59% off
4Ever Fit:
Fruit Blast - The WheyWhey Protein Blend!
High Performance Line Pure Protein Blend With A Great Taste!
Supported Goal: Build MuscleMain Ingredient: Whey ProteinServings: 76Price Per Serving: $0.38
RRP: $69.99
$28.99In stock
Add To Cart
59% off
4Ever Fit:
Fruit Blast - The WheyWhey Protein Blend!
High Performance Line Pure Protein Blend With A Great Taste!
Supported Goal: Build MuscleMain Ingredient: Whey ProteinServings: 76Price Per Serving: $0.38
RRP: $69.99
$28.99In stock
Add To Cart
59% off
Sort By 5 Per Page << Previous 1 2 3 4 Next >>
GOLD'S GEAR
About UsContact UsPayment OptionsReturnsShipping
LEGAL
Copyright NoticeRefund PolicyPrivacy Policy
CONTACT US
Tel: 1300 0 GOLDS608 Liverpool RoadStrathfield South
WHOLESALE
Wholesale InformationResellersAffiliates
Apply for Wholesale
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