Winecom Group Presentation And Portfolio (Algemeen, Mei2011)

Presentation Winecom groupMay, 2011

Group profile

Group Core Businesses– Marketing • Communication • PR/Press– Events– Research & Intelligence– Business education– Flexible workforce services

Proposition– B-to-B, B-to-C– Analyses (market, client, competition, partners, goals)– Strategy– Concept, creation, realisation

Clients– Producers and manufacturers, importers, agents– Wholesale, Cash&Carry, Retail, E-tail– On-trade– Product boards, country boards, regional promotion boards– Publishers

Group structure

www.merkbaar.nl

www.wine-events.nl

www.wine-view.nl

www.tastemasters.nl

www.winebusinessschool.nl (launch Spring 2011)

Marketing & communication agency

• Founded in 2006

• Specialised in food, drink & luxury goods

• Core business– Marketing

• Identity, positioning, strategy

• Branding, promotional campaigns, action marketing (b2b, b2c)

– Communication

• Concept and design

– PR/Press relations

• Offline, online, social media

– Execution and implementation

Event company

• Founded in 1999

• Specialised in events and tastings– Wine & food

– Concept & execution

• Core business– Business events

• Branded events

– Consumer events

• Corporate identity

• Branding, promotional campaigns, action marketing

Market research & Intelligence

• Founded in 1999

• Experienced in wine & spirits

• Core business– Market research

• Qualitative (individual, focus groups)

• Quantitative (questionnaires)

• Process & conduct

– Questionnaire, recruitment of participants

• Interpretation results

– Advice

– Market intelligence

• Market data interpretation

• Analyse consumer behaviour

Flexible workforce services

• Founded in 2009

• Specialised in food & drink– wine, beer, spirits, coffee, tea, cheese, …

• National coverage in The Netherlands

WINE Masters• Product tastings and promotions

• Wine consultants on supermarket floor

• Wine consultants inwine specialty stores

• Wine consultants in restaurants

• Wine consultants on cash & carry-floor

Wine-related business education in The Netherlands

• Founded in 2010

• Official launch in Spring 2011

• Programm

– Form: workshops, training and courses

– Subjects: marketing, sales, procurement, logistics in the wine industry

• Students

– Individual enlisting

– Taylor-made propositions for companies (employees)

• First clients, a.o.:

– PLUS Retail Nederland, national chain of 270 supermarkets

• Wine education of PLUS retail store managers

– Gall & Gall, national chain of 500 liquor stores

• Wine & spirits education for store personell

A few examples:

clients & projects

Group clients (aggr. selection): wine, spirits, food

Wine & Spirits

•Concept, creation, programm & organisation 2006-2007-2008-2009-2010•The symposium each year welcomes 300 guests representing the market’s main players

Business symposium Wine & Marketing (2006-2007-2008-2009-2010)

•Introduction and organisation yearly awards concept for wine importers•Jury coaching•Handing out yearly awards for wine marketing campaigns•2008-2009-2010

Dutch Wine Product Board Marketing Awards

•Marketing for wine magazine, restaurant wineguide and events•Development of corporate identity•Organisation of wine events (250-500 guests)

Publisher of wine magazine

•Development concept election•Public voting and final jury decision•Organisation public voting process (12,000 votes)•Jury coaching•Sponsor acquisition•Organisation handing out of awards

National election of best wine retail store in The Netherlands, 2010 and 2011

•Concept development•Design•Copywriting•Marketing

Development Wine Giftbox concept

Launch event for Vinoo.eu (wine communicaty online)

•Organisation wine event (1200 guests)

•Media campaign, press campaign, copywriting, jury coaching, launchceremony, event

•Vinoo Wine Train, bringing guests from and to the event (Utrecht, The Hague, Rotterdam, Amsterdam)

•Launch and development of promotional concepts

Product Launch Bishkek Vodkain The Netherlands

•Development Marketing & Sales concept for importer fine food & drinks•Development Corporate identity

Importer of fine food & drinks

•Development corporate identity•Media exposure, webdevelopment

Importer specialised in Hungarian wines

•Quantitative Consumer research•Development questionnaire•Acquisition participants through webcommunities•Analyses consumer responses•Presentation research outcome and conclusions to principal producers/importers of spirits

Dutch Product Board for Spirits & Distilled Drinks

•Development Marketing plan 2010-2012•Co-ordination development new corporate website•Copywriting website

Royal Association of Dutch Wine Importers

Food

•Launch event yearly season for specialty beer ‘bockbier’ for 8 largest Dutch beer brewers•Concept, PR and organisation since 2007 (3rd edition 2010)

United Dutch Brewers Organisation(Heineken, InBev, Grolsch, Bavaria, Lindeboom, Gulpener, Alfa, Budels)

•Concept and organisation•Sponsor acquisition•80 cookery schools , 5000 consumers participating

National Cookery School Promotion Week

•Development contest concept•Contest organisatie 2009-2011 (edition 2011 in preparation)•Sponsor acquisition•Co-organisor: delicious. foodmagazine

Culinary contest for cookery school chefs

•Concept and organisation Open Air Easter Breakfast 2010•Sponsor acquisition•Copywriting, PR•750 participants

Uniekaas public Easter Breakfast event 2010