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All data within this document is pulled from the Bay Area Real Estate Information Services (BAREIS)
Wine Country Market UpdateFourth Quarter 2014
SONOMA & NAPA - WINE COUNTRY BROKERAGES
25 East Napa Street, Sonoma | t: 707.935.2288
722 Broadway Street, Sonoma | t: 707.939.2230
428 First Street East, Sonoma | t: 707.939.4460
sothebyshomes.com
Glen Ellen, CA | web ID: 0243384
14%
35%
51%
Q4-2014 - SONOMA VALLEY VOLUME
< $500k
$500k - $1.0M
$1.0M and up
A MESSAGE FROM OUR MANAGER: Jonathan Soh In the Fourth Quarter of 2014, Wine Country real estate remained strong in all
property categories. According to the Bay Area Real Estate Information Services
(BAREIS), average sales price of single-family homes increased throughout the
region in Q4 2014; the Napa County average sales price for single-family homes
increased 23% in 2014 and the Sonoma County average sales price for single-family
homes increased 14%. However, 2014’s severe Napa earthquake may have taken its
toll as the number of single-family homes sold decreased 96% in the City of Napa
in the Fourth Quarter 2014 vs. the Fourth Quarter 2013. Conversely, the number of
single-family homes sold in the City of Sonoma increased by 17% and in the City
of Petaluma, they increased 14% over the same periods. Most notable were the
increases in the number of single-family homes sold in the $1.0M+ price category
in the City of Sonoma and the City of Petaluma, which increased 50% and 300%,
respectively, in the Fourth Quarter 2014 vs. the Fourth Quarter 2013.
SONOMA VALLEY MARKET SUMMARY (SFH)
PETALUMA/COTATI (SFH)
The Sonoma Valley market was very robust in the fourth
quarter of 2014. Average sales price for single family
homes was up $101,641, a 14% increase, from $752,012 in
Q4 2013 to $853,651 in Q4 2014. Homes sold at 98% of
asking price. The total number of homes sold in Sonoma
Valley increased by 17% across all price ranges, from 110
units sold in Q4 2013 to 129 units sold in Q4 2014. Most
notable is the $1.0M+ price range which experienced a
50% increase from Q4 2013 to Q4 2014. Total sales volume
in Sonoma Valley increased 33% overall, from $82,721,275
in Q4 2013 to $110,120,995 in Q4 2014.
The Petaluma/Cotati market experienced significant
growth, particularly in the $1.0M+ price range. Average
sales price for single family homes was up $156,759, a
29% increase, from $543,795 in Q4 2013 to $700,554 in
Q4 2014. Homes sold at 97% of asking price. The total
number of homes sold in Petaluma/Cotati increased by
14% across all price ranges from 162 units in Q4 2013 to
185 units in Q4 2014. Most notable is the $1.0M+ price
range which experienced a 300% increase from Q4
2013 to Q4 2014. Total sales volume in Petaluma/Cotati
increased 47% overall, from $88,094,734 to $129,602,484,
reflecting a 450% increase in sales volume for the $1.0M+
Sotheby’s International Realty and the Sotheby’s International Realty logo are registered (or unregistered) service marks used with permission. Operated by Sotheby’s International Realty, Inc. If your property is listed with a real estate broker, please disregard. It is not our intention to solicit the offerings of other real estate brokers. We are happy to work with them and cooperate fully. Real estate agents affiliated with Sotheby’s International Realty, Inc. are independent contractor sales associates and are not employees of Sotheby’s International Realty, Inc.
42%
55%
3%
Q4-2014 - PETALUMA & COTATI VOLUME
< $500k
$500k - $1.0M
$1.0M and up
A MESSAGE FROM OUR MANAGER:
Jonathan Soh
3
SINGLE FAMILY HOME SALES
Approximately 40 miles north of San Francisco, Sonoma real estate is perfectly
situated to maximize residents’ quality of life. Although world-renowned as
a wine mecca, Sonoma maintains the tight-knit feel of a small community,
with a charming downtown. In 1846, the California Republic declared its
independence from Mexico, with Sonoma named the capital of this short-
lived sovereign state. Consequently, Sonoma is known as the birthplace of
California, a town rich in history surrounded by breathtaking natural beauty.
SONOMA VALLEY
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 79 56 47 39 -17%
$500K - $1M 26 39 41 57 39%
$1,000,000 AND UP 11 20 22 33 50%
TOTALS 116 115 110 129 17%
Q4 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $25,279,419 $18,683,349 $18,175,700 $15,765,520 -13%
$500K - $1M $18,027,000 $26,867,850 $27,752,280 $38,621,530 39%
$1,000,000 AND UP $18,171,000 $38,717,000 $36,793,295 $55,733,945 51%
TOTALS $61,477,419 $84,268,199 $82,721,275 $110,120,995 33%
Q4 CLOSED VOLUME (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $319,993 $333,631 $386,717 $404,244 5%
$500K - $1M $693,346 $688,919 $676,885 $677,571 0%
$1,000,000 AND UP $1,651,909 $1,935,850 $1,672,423 $1,688,907 1%
TOTALS $529,978 $732,767 $752,012 $853,651 14%
Q4 AVERAGE SALES PRICE (SFH)
$-
$200,000
$400,000
$600,000
$800,000
$1,000,000
2011 2012 2013 2014
Average List Price Average Sales Price
100
105
110
115
120
125
130
135
2011 2012 2013 2014
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
2011 2012 2013 2014
4SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate
SINGLE FAMILY HOME SALES
The City of Napa, at the southern end of Napa Valley, was incorporated in
1872, and reincorporated again in 1874 as the City of Napa. Napa became the
primary business and economic center for the Napa Valley by the early 20th
century. Napa is a world-class destination for wine country excursions with
tasting bars and large wineries, including the Michael Mondavi Family Estate
and the Domaine Carneros winery.
NAPA
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 159 177 108 75 -31%
$500K - $1M 38 58 85 88 4%
$1,000,000 AND UP 14 22 16 24 50%
TOTALS 211 257 209 187 -11%
Q4 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $47,471,061 $57,540,554 $41,061,100 $31,219,713 -24%
$500K - $1M $24,201,979 $36,711,863 $55,630,832 $57,986,671 4%
$1,000,000 AND UP $27,289,000 $64,945,836 $28,044,500 $40,747,000 45%
TOTALS $98,962,040 $159,198,253 $124,736,432 $129,953,384 4%
Q4 CLOSED VOLUME (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $298,560 $325,088 $380,195 $416,263 9%
$500K - $1M $636,894 $632,963 $654,480 $658,939 1%
$1,000,000 AND UP $1,949,214
$2,952,083 $1,752,781 $1,697,792 -3%
TOTALS $469,014 $619,448 $596,825 $694,938 16%
Q4 AVERAGE SALES PRICE (SFH)
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
$700,000
$800,000
2011 2012 2013 2014
Average List Price Average Sales Price
-
50
100
150
200
250
300
2011 2012 2013 2014
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
$140,000,000
$160,000,000
$180,000,000
2011 2012 2013 2014
5
SINGLE FAMILY HOME SALES
Located north of Napa, Yountville and Oakville, St. Helena is referred to as the
heart of Napa Valley. St. Helena has a population of just 5,000 people, spans
approximately four square miles and is home to some of the best wineries,
restaurants and shopping in Wine Country as well as some of the most
exquisite estate properties in Wine Country.
ST. HELENA
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 3 2 3 3 0%
$500K - $1M 4 13 8 21 163%
$1,000,000 AND UP 7 14 14 10 -29%
TOTALS 14 29 25 34 36%
Q4 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $1,210,000 $840,000 $1,245,582 $1,330,000 7%
$500K - $1M $2,400,000 $10,608,500 $5,712,000 $15,750,500 176%
$1,000,000 AND UP $26,314,000 $29,563,000 $29,480,000 $18,740,000 -36%
TOTALS $29,924,000 $41,011,500 $36,437,582 $35,820,500 -2%
Q4 CLOSED VOLUME (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $403,333 $420,000 $415,194 $443,333 7%
$500K - $1M $600,000 $816,038 $714,000 $750,024 5%
$1,000,000 AND UP $3,759,143 $2,111,643 $2,105,714 $1,874,000 -11%
TOTALS $2,137,429 $1,414,190 $1,457,503 $1,053,544 -28%
Q4 AVERAGE SALES PRICE (SFH)
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
2011 2012 2013 2014
Average List Price Average Sales Price
-
5
10
15
20
25
30
35
40
2011 2012 2013 2014
$-
$5,000,000
$10,000,000
$15,000,000
$20,000,000
$25,000,000
$30,000,000
$35,000,000
$40,000,000
$45,000,000
2011 2012 2013 2014
6SERVING SONOMA AND NAPA | sothebyshomes.com/sonoma-real-estate
SINGLE FAMILY HOME SALES
The towns of Petaluma and Cotati offer a little slice of California history to all
who come to sample their Victorian delights. Petaluma offers many colorful
family events that provide opportunities to escape the everyday hustle and
bustle of life. The Great Petaluma Mill, which stands guard over the west bank,
is one of the oldest structures in town. Cotati provides an eclectic assortment
of restaurants, shops and services, and has one of only two hexagonally
designed town plazas in the United States.
PETALUMA and COTATI
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 147 138 80 105 31%
$500K - $1M 26 45 76 92 21%
$1,000,000 AND UP 3 11 6 3 -50%
TOTALS 176 194 162 200 23%
Q4 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $49,605,329 $51,004,740 $32,520,250 $44,702,300 37%
$500K - $1M $16,396,600 $28,506,801 $48,160,484 $59,073,523 23%
$1,000,000 AND UP $3,496,100 $14,758,500 $7,414,000 $3,760,000 -49%
TOTALS $69,498,029 $94,270,041 $88,094,734 $107,535,823 22%
Q4 CLOSED VOLUME (SFH)
Q4 AVERAGE SALES PRICE (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $337,451 $369,600 $406,503 $425,736 5%
$500K - $1M $630,638 $633,484 $633,691 $642,104 1%
$1,000,000 AND UP $1,165,367 $1,341,682 $1,235,667
$1,253,333 1%
TOTALS $394,875 $485,928 $543,795 $537,679 -1%
$-
$100,000
$200,000
$300,000
$400,000
$500,000
$600,000
2011 2012 2013 2014
Average List Price Average Sales Price
-
50
100
150
200
250
2011 2012 2013 2014
$-
$20,000,000
$40,000,000
$60,000,000
$80,000,000
$100,000,000
$120,000,000
2011 2012 2013 2014
7
SINGLE FAMILY HOME SALES
The quaint hamlet of Healdsburg, located at the gateway of Sonoma County’s
diverse wine growing region, is just 75 miles north of San Francisco. Healdsburg
is a vibrant community with world-wide recognition as a popular destination
for visitors looking to experience the American Tuscany. It is a welcome retreat,
catering to its visitors and residents with first class hotels, spas, restaurants
and boutiques. Many Victorian and Craftsman style homes reflect the towns
rich 150 year old heritage.
HEALDSBURG
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 22 31 14 14 0%
$500K - $1M 16 18 15 20 33%
$1,000,000 AND UP 5 11 11 11 0%
TOTALS 43 60 40 45 13%
Q4 CLOSED UNITS: # OF SIDES (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $6,974,300 $11,041,000 $5,489,500 $5,459,783 -1%
$500K - $1M $11,347,500 $12,040,000 $11,150,556 $13,499,500 21%
$1,000,000 AND UP $7,125,000 $23,785,000 $18,027,000 $20,402,645 13%
TOTALS $25,446,800 $46,866,000 $34,667,056 $39,361,928 14%
Q4 CLOSED VOLUME (SFH)
PRICE RANGE 2011 2012 2013 2014 % CHANGE(2014 v 2013)
UP TO $500,000 $317,014 $356,161 $392,107 $389,985 -1%
$500K - $1M $709,219 $668,889 $743,370 $674,975 -9%
$1,000,000 AND UP $1,425,000 $2,162,273 $1,638,818 $1,854,786 13%
TOTALS $591,786 $781,100 $866,676 $874,710 1%
Q4 AVERAGE SALES PRICE (SFH)
$- $100,000 $200,000 $300,000 $400,000 $500,000 $600,000 $700,000 $800,000 $900,000
$1,000,000
2011 2012 2013 2014
Average List Price Average Sales Price
-
10
20
30
40
50
60
70
2011 2012 2013 2014
$- $5,000,000
$10,000,000 $15,000,000 $20,000,000 $25,000,000 $30,000,000 $35,000,000 $40,000,000 $45,000,000 $50,000,000
2011 2012 2013 2014
HEALDSBURGWeb ID: 0086498 | Price Upon Request
New 10 lot subdivision in Alexander Valley.
Each lot approximately 40 acres with views and
vineyard. Gated entrance. Hall-Ranch.com
Sheri Morgensen | 707.431.07777
NAPAWeb ID: 0243744 | $9,500,000
Approx. 25 acre estate. Private golf course,
approx. 7,500 sq.ft. main house, approx. 6,400
sq.ft. clubhouse.
Peggy Wilkinson | 707.590.3707
SONOMAWeb ID: 0243552 | $2,995,000
Beautiful approx. 3,700 sq.ft. home with a
pool, 5bd/3ba. On an approx. 0.5 acre lot.
EastsideSonomaHome.com
Carol Sebastiani | 707.290.3123
FEATURED PROPERTIES
left to right from top to bottom:
METROPOLITAN MARKETS
NEW YORK, NY | Web: 0137477 | $3,350,000
HOUSTON, TX | Web: 1231893 | $3,150,000
SAN FRANCISCO, CA | Web: 0086812 | $3,195,000
RESORT MARKETS
MALIBU, CA | Web: 1290076 | $3,295,000
PALM BEACH, FL | Web: 0076514 | $3,400,000
SANTA BARBARA, CA | Web: 0632314 | $3,200,000
FOREIGN MARKETS
ISRAEL | Web: FZMR3K | $3,838,575
ENGLAND | Web: MQYOM4 | $3,505,219
MEXICO | Web: ZPWPDR | $3,250,000
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