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Windows Phone Marketplace
Nick Randolph Dave GloverBuilt to Roam Microsoft
WPH234
00
Windows Phone
Connect at http://is.gd/wpteched(m)
Twitter#wp7au
Agenda
Marketplace Overview and UpdateWhat’s New and Coming in Windows Phone 8Top Tips to Make More Money Today and Tomorrow
Windows Phone Marketplace
100,000 AppsThank You!
More and counting . . .
May-11 Aug-11 Nov-11 Feb-12 May-120
20000
40000
60000
80000
100000
120000
140000
160000
More Developers: 160,000
40
42
44
46
48
50
52
More Downloads per User
Sep-10 Dec-10 Mar-11 Jun-11 Sep-11 Dec-11 Mar-120
50
100
150
200
250
300
350
400
450
More Apps Submitted per Day
Jan-11 May-11 Sep-11 Jan-12 May-120
25000
50000
75000
100000
Downloads Per User = Ratio of cumulative downloads over cumulative users
More Apps: 100,000!
More Opportunity with Windows Phone 8
More Markets
Better Monetization
Next Generation Platform
= More Opportunity
More Markets
Consumer DistributionDeveloper Sign-UpAd CoverageLanguage Support
Consumer: Over 180 countries120+ new
8.0
29 CountriesWindows Phone 7.0
180+ CountriesWindows Phone 8
63 CountriesWindows Phone 7.5
180+
123
31
Developer: Over 180 countries140+ new
7.5 & 8.0
38 CountriesWindows Phone 7.x
180+ CountriesWindows Phone 8.0
PubCenter: 36 Developer Countries17 new
Coming this year
Available today
7.5 & 8.0
PubCenter: More money, simpler, informed
See What’s Working
1
2
3
Real time bidding from multiple advertisers
Built-in simple, drag-and-drop ad controls Self-serve sign-up, reporting and automated payouts
Convenient real time reporting on ad volume and revenue
Make More Money
Quick & Easy
Windows Phone also open to 3rd party Ad platforms
7.5 & 8.0
Languages: 50 languages26 New
Windows Phone 7.5 24 Languages
Chinese SimplifiedChinese TraditionalCzechDanishDutchEnglish (US)FinnishFrenchGermanGreekHungarianIndonesian
ItalianJapaneseKoreanLatvianLithuanianMalayPolishPortuguese (Portugal)Portuguese (Brazil)RussianSpanish (Spain)Swedish
Windows Phone 8 50 Languages
AlbanianArabicAzerbaijani (Latin)BelarusianBulgarianCatalanCroatianEnglish (UK)EstonianFilipinoHebrewHindiKazakh
MacedonianNorwegian (Bokmål)PersianRomanianSerbian (Latin)SlovakSlovenianSpanish (Mexico)ThaiTurkishUkrainianUzbek (Latin)Vietnamese
8.0
Better MonetizationIn App PurchaseEnterprise Distribution and LicensingMO BillingPartner Distribution
Build apps with higher and recurring revenue opportunity
Customize
Add and modify different paid options for different user segments
Extend reach
Attract a larger user base with free baseline experience
Upsell
Upsell users to purchase paid digital goods and services that enhance or extend the app experience in the app itself
In-App Purchase8.0
In-App Purchase used for digital content
Offer digital assets
Durables: buy once & own forever, e.g. new game levels, maps, game items
Consumables: game currency, movie rentals, access to digital magazines for 6 months, etc.
Hand’s OnA test of dexterity
Coffee CupCustom hot beverages
Global ReachA strategy exercise
8.0
Define In-App ItemUse App Hub to define Consumable (bullets) or durable (guns)
Integrate In-App to app experienceUse SDK to sell items
Choose Countries and PricingUse App Hub to define item price; change as frequently as needed
Manage, monitor and respondUse App hub to manage sales reports, by item, region, date
Large Bag of Coins
Use the golden coins to buy food and clothing for your game pet, and help it grow faster!.
Price $1.99
In-App Purchase: sell items in your app
8.0
License apps directly to business
Monetize
Design the right business model, e.g. volume discount
Build apps
Build enterprise apps, for example LOB, Expense reports, Remote Access, HR, Sales
Make apps available
Promote and offer the apps to enterprise customers
Enterprise opportunity8.0
Enterprise Deployment process
Company develops or licenses app
Company deploys through:Microsoft tools, internal distribution or third party installer
Company manages and revokes on command
8.0
Company acquires and applies certificate to managed devices
Microsoft IT example8.0
Find and install apps, as you normally do
Microsoft user experience
MS IT Hub View user infoAccess hub View alerts, view info
8.0
Mobile Operator billing drives 2x revenue
75% of users choose operator billing vs. credit card (when
available)
Simple one-step purchase process drives more app revenue
Seamless purchase through MO Confirm purchase
12:38
Fruit NinjaMicrosoft Game Studios$2.99 plus taxes if applicable
There are no refunds for this purchase.
This amount will be charged to your mobile phone account. Microsoft will also collect your phone number. Privacy Statement
Charge payment method
MY CONTOSO
Growing MOcoverage
Up-to-date MO list: http://msdn.microsoft.com/en-us/library/jj190206(VS.92).aspx
7.5 & 8.0
OEM & MO options
Feature your app in the OEM or MO store
Preload apps (on Device or on SD Card)
8.0
Next Generation Platform
Windows Phone 8 Platform
COMPABITILITYWindows Phone 7 apps will run on Windows Phone 8
PERFORMANCEShared Windows Core, Native Code Development, New APIs
EXPANDABLEAbility to create versions optimized for new HW and SW capabilities. Use of Visual Studio 2012 to build Windows 8 and Windows Phone 7.5 & 8 apps
7.5 & 8.0
Windows Phone 8
IE10Native C/C++ development
Direct X GamesSpeech platformMultitasking enhancements
VOIPBackground Location
EnterpriseNFC & Wallet
New TilesNew Screen ResolutionsWP 7.8
IAPApp to app
Windows Shared Core
Smart presentation filters the right apps
Consumer benefit: see the best apps suited for their phone:
Hardware capabilitiesScreen resolutionsMemoryOptimized for Windows Phone 8
Developer benefit:
Lower support costsExperience optimizationPlatform handles scaling
Windows Phone 7.5
Windows Phone 8
480x800 version
480x800,1280x720,1280x768 version
7.5 & 8.0
Faster and More Predictable Service
FasterApp Hub
FasterApp Processing
Faster App Publishing
More Scalable and Robust Architecture
7.5 & 8.0
Telemetry-driven search, browse, related
Expanded Opportunity
More markets
Better monetization
Next generation platform
7.5 & 8.0
More to come …
Later this summer
Top 10 Ways to Make More Money Today and Tomorrow
10 Tips to Make More Money (1/2)
1. Use Trial API 70x More Downloads, 7x More Revenue
2. Use Live Tile Top 50 apps are 3.7x more likely to have
3. Use Push Notifications Top 50 apps are 3.2x more likely to have
4. Use Ad Control w/ Loc More local relevance drives higher eCPM
5. Adopt Metro Faithfully Metro apps are featured more frequently
7.5 & 8.0
10 Tips to Make More Money Today (2/2)6. Publish Globally Fastest growth occurring in new
markets
7. Localize Smartly Language, currency, symbols
8. Right Size your App Apps <90 MB work well on all devices
9. Act on Feedback Prompt for reviews and feedback . . and fix
10. Update Frequently Top 50 apps are updated every 2-3 mo.
7.5 & 8.0
11. Deliver Excellence No bugs, use FAS, engaging experience
Q&A
© 2012 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the
part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.
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