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IMPACT OF MAJOR COLLEGIATE

ATHLETIC TELEVISION DEALS

William Penfield

August 5, 2010: UCONN Signs Exclusive Television Deal with SNY

SNY will broadcast coverage of UCONN football and men's basketball

Athletic Director: Jeff Hathaway

SNY not originally part of Husky

Vision

UCONN Fans are upset with SNY Deal

Nov. 4th: SNY Available on Storrs Campus

Men’s Basketball Coach: Jim Calhoun

Football Coach: Randy Edsall

TV Deals Make Big Bucks for Universities

Notre Dame and NBC

Notre Dame TV Deal Revenue

David Portnoy: Barstool Sports

“Big time college sports is a big business,” Portnoy said. “Let the kids who make billions for their schools get a cut of it. It’s only fair. Seriously the NCAA is the only place in America where people have a skill that make’s money and they can’t get paid for it.”

Maryland Basketball Coach: Gary Williams

“These guy’s don’t receive anything except room, board, books, tuition and fees, which doesn’t put any cash in their pockets,” Williams said in September. “I think [paying athletes] could do a lot of good. Hopefully it would keep away some of the Unscrupulous people that do hang around the great athletes, where an athlete won’t befriend a guy just because a guy gave him 100 bucks or something like that.”

Mike Anthony: Hartford Courant

“I'd say it's a fair argument, sure. But a strong case could be made either way andat this point I would not support athletes being paid. While there are a lot of factors at play, I do still believe these athletes are true amateurs, and it's important to notethey are on scholarship at an academic institution that is providing a free education.”

“Certainly they are, in part, the lifeblood of much of the money that flows into a university, but taking the major step to pay them is not appropriate. Even if it weredeemed so, there would be so many complications in trying to figure out how to doit. For instance, is a highly-visible player going to make the same amount as alittle-used backup? I think the system in place is fair and appropriate.”

Duke Men’s Basketball Beat Writer: Steve Wiseman

“Yes, the schools make money, lots of money, off their athletic exploits but the athletes on full scholarships receive a free education,” he said. “At a school like Duke, the initial value is around $200,000. That’s certainly nothing to scoff at.”

“The long-term benefit is the job opportunities that their education spawns. Being an athlete from a major institution allows for networking with fellow alums that lead to better employment situations,” he added.

Notre Dame President, Rev. John Jenkins, said that Notre Dame has used $26 million from their NBC television contracts towards financial aid for academic scholarships.

Revenue from athletics goes toward academic scholarships

Salem State College Student Assistant: Daniel Viscariello

“Athletes are athletes,” he said. “They’ll play the game or they wont play the game. They are in school to get an education, anything above that is a privilege. Administrators need to make money and athletics is one way they do it, simple as that.”

THE END