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AFTER THE INSTALLATION
HOW TO BE AN EFFECTIVE PRESIDENT FROM DAY 1Wil Antonides, ALPNALS of West Michigan
WHO’S HERE TODAY?
TOPICS WE’LL COVER TODAY:Meetings – Board Meetings vs Bored Meetings
Marketing – Your RoleMomentum – What is it and how do you keep it?
Management – You and your team
MEETINGSBoard Meetings – NOT Bored Meetings
THE POWER OF THE ALMIGHTY AGENDA
YOU control what is discussed, when, for how long, and why
Decisions, decisions, DECISIONS! Board Meetings are NOT the time to discuss reports that should have already been read – UNLESS there is a decision/action point
Agendas are not grocery lists or left-overs from last month’s meeting
SAMPLE AGENDA
MARKETING
MARKETING The Black Hole of non-profit
organizations
You DON’T get what you pay for
“Spray and Pray”
Have some long-term investments: Web site
Drive visitors Use for members
Logo Brochure What works best in your
community
COMMUNICATIONSWith members
As often as possible by any means necessary
Social media Constant Contact – email blasts
Need to Know basis Accentuate the Positive - sincerity
COMMUNICATIONSWith media
Press release Cultivate ALL media outlets
With “market” Cultivate relationship with Bar Association (local and state)
Watch the “legal” lingo we use.
WHATEVER YOU DO… WHATever you communicate…
WHENever you communicate…
To WHOMever you communicate…
KNOW YOUR TARGET & HAVE A MESSAGE
Considering Branding
Consistent logo
“Elevator pitch” in writing
MOMENTUM
THOSE WERE THE DAYS ORARCHIE BUNKER IS DEAD (LITERALLY)
Examine Board and Chapter Structure
Look at the Sacred Cows Standing Rules Students
Committee Structure Don’t appoint any committees See what needs attention – then
appoint people who are interested and/or talented If it bleeds, it leads
TIME WON’T GIVE ME TIME…
Reasonable expectations of volunteers
The Buck Stops with You – Give yourself permission to stop the buck You don’t have to do everything
You CAN’T do everything Some very good ideas and well-intentioned things might have to go by the wayside Cutting room floor
MANAGEMENT
GET TO WORK! Start BEFORE Day 1
What are your priorities? Think about it….what do you REALLY
want to do this term? Raise membership
Consider quality and not quantity Expand education Increase certification Be seen as a partner/resource in the
legal community
Meet with you Board Retreat – not surrender Communicate your “vision” START PLANNING!
YOUR BOARD: SEND IN THE CLOWNS OR A TEAM OF RIVALS
A MATTER OF STYLE No whining is tolerated without
solutions
“If a problem has no solution, it may not be a problem, but a fact - not to be solved but to be coped with over time.” Shimon Peres (1923-2014)
THE TERM…ER, TIME…OF YOUR LIFE
“You can set the table but you can’t make them eat. Some may go hungry.” Carolyn Field, PP
If you make some changes, members may leave Quality over quantity.
Leaving a Legacy Success to me looks like
___________.
YOU HAVE BEEN ENTRUSTED WITH A GREAT HONOR
Leadership Resources (samples, articles, copies of social media instructions, available at the NALS Professional Development website
Slides from this presentation will be posted later today
Questions?
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