Wijze Case: A/B testing

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Why A/B testing deli

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A/B Testing

Process

Operate

Operate

Traffic SEO, SEA, social advertising, affiliate marketing...

Optimize analytics, A/B testing, continuous development...

Engage social media, e-mail marketing...

integrated approach!

Optimize

A/B testing

Target audience

SectorRamen/deuren

Belgium

Increase conversions: quote requests.

SituationContactform: request price offer.Analysing Google Analytics: important exit pages.

Doel

Actions‣ Identify exit points in Google Analytics

‣ Setup alternative page

‣ Setup A/B test

‣ Interpret the results

Original page:

Alternative page:

A/B test

A/B test

‣ Improved version yields 34,32% extra conversions.

Result

‣ If 3000 visitors/month: from 600 to 840 quote requests.

‣ New page = 240 more quote requests each month!

Result

Process

We deliver strategy, execution and tools to help you score in digital.

We will make you awesome in digital.

Questions?

Wijs bvba

Voorhavenlaan 31/3

9000 GENT

09 335 22 80

09 330 09 83

http://wijs.be

info@wijs.be

BE 0473.071.275

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