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Why social media is here to stay
Isle of WightFebruary 24, 2015
Steve Keenan, Travel Perspective
Why social media is here to stay
It’s the new customer service
I don’t have time for social media!
Agreed! But consider this…
Where do I start?
A brief introduction to Twitter, Instagram, Facebook
A briefer look at video
Getting started
www.travelperspective.co.uk
The rise of social media “natives”
Growing numbers of people use social media
www.travelperspective.co.uk
Guests use social for research/reviews
Facebook says people are 80% more likely to book a trip from a friend liking a page than from responding to a traditional ad
42% of milestones posted on Facebook are about travel
60% of people factor in online opinions into their travel decisions
www.travelperspective.co.uk
It’s the new customer service
TWO-THIRDS of people have used social media for customer service reasons, such as complaints and observations (there’s a giraffe in my cereal)
THREE QUARTERS of guests expect to have the opportunity to leave a review of their stay (there was this giraffe…)
Many of you will say…
Agreed! But consider this
1. Social media creates leads for your business
Agreed! But consider this
1. Social media creates leads for your business
2. It creates new relationships with peers and suppliers
Agreed! But consider this
1. Social media creates leads for your business
2. It creates new relationships with peers and suppliers
3. It personalises you and helps build a fan base
Sign me up. Where do I start?
Twitter: For news, occasional offers, links, retweets of interesting snippets. Chat, basically – and customer service
Where do I start?
Twitter: For news, occasional offers, links, retweets of interesting snippets. Chat, basically – and customer service
Instagram: Photos of your place and surroundings. Reposting of guest photos. And short 15-second videos
Instagram: guest photos
Instagram: Little Moon Cottage
Instagram: Hillside Hotel, Ventnor
… and for sharing
Facebook for sociability
Where do I start?
Twitter: For news (and links to website), occasional offers, links, retweets of interesting snippets. Chat, basically – and customer service
Instagram: Photos of your place and surroundings. Reposting of guest photos. And short 15-second videos
Facebook: Conversations, video, occasional offers, personal, history. Can spend your precious advertising money on very specific markets. It’s where guests most likely to leave comments and reviews
Share your stories
Find Visit Isle of Wight on Facebook and Twitter and let them know what’s going on. Use the hashtag #isleofwight and #VisitWight on all of your content, including Instagram
I’m exhausted. What else?
Getting started
Take a day or two to build your social channels. Be consistent with the name and image
Add prominent links to your website
Getting started
Sketch out an annual content calendar: how do you want to promote yourself?
Add spontaneous posts when relevant: stay fresh and reactive. Like The Archers…
Personalise your posts. It’s social media: you and your business are the story
Start building a photo library covering year-round activity. Create stockshots for use when nothing else is happening
Set aside time, in the morning and evening, to post and browse. Keep it to 30 minutes in total. And 30 mins on Sunday, when most people research travel
When to post:
Twitter and Instagram:once or twice a dayFacebook: two or three times a week
Use Hootsuite/Tweetdeck to schedule Twitter postings
www.travelperspective.co.uk
Nine reasons to use social media
1 Increased traffic to your website 2 Improved sales in the long run 3 New partnerships gained 4 Reduced marketing expenses 5 Personalises you: ability to build a loyal
fan base 6 Learn how to deal with customer
complaints/service 7 Stay abreast of new media: drones,
augmented reality 8 Late sales channel 9 Stay in touch with your guests – and
guests’ kids
And stick with it: it’s here to stay
Thank you
Steve Keenan
www.travelperspective.co.uk
@stevenkeenan
steve.keenan@travelperspective.co.uk
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