Why Media Literacy is so important? Warsaw 2009

Why Media Literacy is so important in Modern Society?

Piotr Drzewiecki, Ph.D.

Institute of Media Education and JournalismCardinal Stefan Wyszyński University in

Warsaw

What is Media Literacy?

Read /Listen /Talk /Write texts /Think /Understand /Create /Value /Make Choice /Communicate…

Fr. John Culkin, Marshall McLuhan

Media are languages

European definition of ML

the ability to access, analyse and evaluate the power of images, sounds and messages ... and to communicate competently in media available on a personal basis...

Audiovisual and Media Policy. Europe, Media Literacy, http://ec.europa.eu/avpolicy/media_literacy/index_en.htm#what

Media education Media literacy

Are You

media literate?

Media education is not

• Education through media

• Media in education

• Journalism education

• Only information technology

• Protection of minors recipients

Septem artes liberales, liberal arts /classical education/

• the Trivium

– grammar– rhetoric– logic

• the Quadrivium– geometry– arithmetic– music– astronomy

New Trivium for new times

Classical literacy (- 19th) Media literacy (20th)

New media literacy (21th+)

Pedagogical tradition

Celestyn Freinet

/1896 – 1966/

french pedagogue and educational reformer

My „The Family Newspaper”

Why Media Literacy is so important?

• changing media, changing audiences• media-actives• to be aware• to be better citizen, consumer• better formatted media market• better political choices• tool for learning, for creating• the development of culture• key competencies

Enjoy the media!

Enjoy the media

drzewiecki@presscafe.eu

http://presscafe.eu

Media Education in Poland

• In curriculum – a part of other subjects or on its own

• Film education – since 70th, information technology – since 90th

• Interdyscylinary programme of teaching 1998• ME should be a compulsory subject on its own• Pedagogy of media – large development,

research, postgraduate studies for teachers

Media Education in Poland

• NGO:

• promoting of media education

• several associations and foundations

• Catholic Church

• Media Education Forum, since 2008

Media Education in Poland

• Government and authorities:

• The National Council of Radio Broadcasting and Television (KRRiT) as a national animator of media literacy movement in Poland

• Less: Ministry of National Education