Why Do Start Ups Fail Notes

1. Document your plan

2. Identify the riskiest parts of your plan

3. Systematically test your plan

The job of the Unique Value Proposition is not to close the sale, but to start the conversation

1. Document your plan

2. Identify the riskiest parts of your plan

3. Systematically test your plan

Document your plan

> Do not create a reality distortion field around yourselves or your idea.

Reasonably smart people can rationalize anything but entrepreneurs are

especially gifted at this.

> Always base your business plan on facts, not faith

Business Model Vs. Business Plan

A Document investors makeyou write than they don’t read

A single diagram ofyour bueinss

What TheseCounts need :

Meta Principles

Think of your Business Model as a Product

KeyPartners

KeyActivities

ValueProposition

CustomerRelationships

CustomerSegments

KeyResources

Channels

CostStructure

RevenueStreams

Problem Solution

Key Metrics

Unfair Advantage

IDEAS

BUILD

PRODUCT

MEASURE

DATA

LEARN

KeyPartners

KeyActivities

ValueProposition

CustomerRelationships

CustomerSegments

KeyResources

Channels

CostStructure

RevenueStreams

Problem Solution

Key Metrics

Unfair Advantage

Document your Plan A Identify the riskiest partsof your plan

Systematically test your plan

KeyPartners

KeyActivities

ValueProposition

CustomerRelationships

CustomerSegments

KeyResources

Channels

CostStructure

RevenueStreams

Problem Solution

Key Metrics

Unfair Advantage