Why Companies Need Social Collaboration And What To Do About It

Why Companies Need Social Collaboration And

What To Do About It with Sarah Evans (@PRsarahevans) Chief Evangelist, Tracky (www.tracky.com)

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Why do companies need social collaboration?

•  Because processes are broken. •  People (sometimes) hide behind

technology. •  There’s more to do than ever. •  Workflow isn’t talked about (mostly). •  Lack of true accountability. •  It’s time to celebrate the doers!

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•  Help you do what you already do, a little better

•  Plan for the future of your business and social media with open, social collaboration

•  Work better, not more

Photo Credit: @PRsarahevans, in track: https://tracky.com/30799

Listen, learn, collaborate

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•  Every 2 days, humankind creates more data than we did from the dawn of history until 2003.

•  Social media enables us to initiate large quantities of connections.

•  It can get pretty hectic managing all this data and all these connections.

Share “all the things!”

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80% Of Americans Work "After Hours," Equaling An

Extra Day Of Work Per Week Half of them do so because they feel they have “no choice.”

Connectedness means customers demand fast replies. There’s no off switch.

Half of respondents check their email in bed, starting at around 7:09 AM. 68% check email before 8 AM.

From enterprise mobility company, Good Technology

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Think about the workflow for creating one corporate blog post:

Word  or  Google  Doc  

Editor/review  

Make  changes  

Find  and  insert  

image(s)  

Schedule  a  go  live  date  

Approval  from  boss  or  stakeholders  

Google  Adwords  

OpCmize  headline,  include  keywords  

Post  to  site  IdenCfy  tacCcs  to  promote  

Remind  your  team  to  post  

Follow  up  to  see  if  they  

did  it  

Track  results,  report  back  

That’s ONE task in ONE person’s role. Hypothetically he or she may have

used a combination of:

Word, email, Google, Photopin, Tweetdeck, IMs, Dropbox, Twitter, Facebook, Google+, phone, etc…

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We need to demand a culture change and

model the behaviors we want to see from

employees, vendors and, eventually, customers.

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Technology upgrades our social behaviors Some research shows that social networking helps us feel we can trust others (+43% of Facebook users polled), have more close relationships (+9%) and encourages us to be involved in civic and political activities (+43%).

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So, what are we gonna do about it?

Guess what? This is totally an opportunity to take picture. #PubCon #favpresentation @PRsarahevans

•  The expectation now is that the tools people use at work are as easy and fun as the ones they use in their personal life.

•  Companies are trying to catch up and leverage the efficiency of more connected networks.

Enterprise social media tools will grow from a $650mil industry (2010) to a $6.4bil market by 2016.

The tools are the answer to evolving two-way communication

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•  Prioritize relationships, tasks, sharing.

•  Use social collaboration tools to facilitate more meaningful connections between like-minded people and groups.

•  It’s the next step from connecting collaborating.

Going beyond the connection

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Open, social collaboration

Change your workflow

Plus these.

And these.

To something like this.

Breakdown of a track

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Here’s what it gets you:

You will see an increase in productivity from employees.

No more long email chains.

No more trying to find the right document to edit.

It’s about being able to work together in real-time.

You’ll also be able to do both private collaboration and open social sharing within the same tool.

It’s an all-in-one platform (e.g. plan an event and then be able to tweet about it).

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•  Connect •  Collaborate •  Condense •  Communicate

Photo Credit: @PRsarahevans, in track: https://tracky.com/30799

The 4 C’s

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The way you funnel social messages and “comments”

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•  Get social visual, •  Write for your

consumer and the media

•  3-5 social sound bites

The press release, for example

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The way you plan your social editorial calendar

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And, with all that extra time, you can focus on…

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The move back to personal

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•  Opt in (www.sincerely.com/sarahevans)

•  Every Tuesday •  122 cards sent in 2

months •  5 people sent cards back •  On average:

–  2 tweets per recipient + photo

–  1 Instagram post –  ¼ Facebook post –  ½ email

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Use one platform to manage everything in your life.

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What will your digital footprint say about YOU?

About me?

About us? #PubCon #favpresentation @PRsarahevans

Questions?

Sarah Evans (@PRsarahevans) sarah@tracky.com 224.789.8314

My new book, [RE]FRAME is available at www.slimbooks.com/reframe

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