Why Account Planning1

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MADISON MORRIS:Because you want

an account planner like no other

Virtual Interview

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When I look

at my futureemployers

I see peoplewho have choices

but don’t have

enough time…

This is why I present a time efficientintroduction to what you can gain from

my experience and background…

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Virtual Interview

Instructions:

1. Read questions you might have for the candidate and her

brilliant answers

2. Interviewer is allowed to eat and drink during the interview

3. Interviewer can stop at any moment,

but s/he have to come back and continue.

4. Interviewer is allowed to take phone calls during the virtual

interview

5. Follow up w/the candidate is strongly recommended

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“Tell me moreabout yourself”

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My career path goes in 3 directions,all of each are relevant to account planning

CoordinatorTeam work

Flexibility &adaptation

Establishingrelationships

Implementation

Journalist

Examination andpresentation ofvarious topics

(both fiction &non-fiction)

Teacher

BA in Education

Trained andexperienced in

informing,explaining,

present to variousgroups

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“What led you to

choose your field

of studies?”

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MA in American StudiesMarie Curie University, Poland

My MA in American Studies allowed me fora multi angle study of correlated subjects(American history & literature, all in a sociologicalcontext).

The interdisciplinary aspect of the degree prepares onenot only to understand the US consumers, but alsopractice skills required to „connect dots‟ in any account

planning projects.

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“What skills &experience makeyou think you’d

be good ataccount

planning?

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Perseverance

is the fuel that sustains the curiosityof the inquisitive mind.

Madison Morris 

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Born & raised in Poland,

US resident,

extensive European travel

multiculturalindividuals are particularly willing torecruit unfamiliar ideas for creative expansion,consider conflicting alternatives,

and make remote associationsbetween ideas…”

Toward a More Complete Understanding of the Link Between Multicultural Experience and Creativity 

Leung, Maddux, Galinsky, & Chiu Feb-March 2009 American Psychologist 

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Continuous EducationNorthwestern UniversityAdvertising for Creatives Certificate - completedUniversity of ChicagoIntegrated Marketing Certificate (in the process of taking classes)DePaul University

Market Research Certificate – completed

Photoshop CS4 Level 2: Advanced - Training Connection Chicago

In Design Publishing - NU School of Continuing Studies

PowerPoint 2007 – AdvancedExcel 2007-Advanced

DreamweaverNU Employee Development

Art techniques - Evanston Art Center

Basic Theatre Training - Poland

Creative Writing I - StoryStudio, Chicago

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Preference formultitasking

“…not only able to juggle many

various tasks, projects and ideas butactually enjoy doing so.

Not only [keeping] many project balls

in the air and running smoothly,

[but also considering] many different

ideas simultaneously,

remembering,

relating & making new connectionsall the time..”

Definition of Consumer-Insights Personality

Dona Vitale’s Consumer Insights 2.0 

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“In what situationshave you used

thiscompetencies/

skills?“

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I‟ll happily discuss specific examples in

person when we meet.

Off to the next question

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“Tell me about a

time when you

had to analyze orinterpretnumerical

information?”

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In my current position I deal with statistical information all the time.

I identify a type of desired data,then collect & analyze information in regards to e.g.•recruiting statistics of different groups of students,

•numbers on jobs posted from/for specific regions or•breakdown of details of counselors' appointments.

Just recently I completed a yearly examinationof the alumni counseling sessions.

I categorized emerging & continuing trendsto guide the services into the next year e.g.

in regards to geographical location of the population served,its profile and its multileveled needs.

The findings were presented in a form

of an attractive and informative PowerPoint to the administration.

“The numbers are boring until you realize how

much they tell a story”Jan 20, 2010 New York Times 

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“How do you keep

abreast of current

events? ”

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Advertising Age

random people’s T-shirts

Family Circle

Brand Week

The Hidden Persuader

(b)

Fast Company

Any posters in localcafes/grocery stores

Twitter

WSJ’s Smart Money

Business Week

Packaging copy onmost CPG products

Russell Davies (b)

Wired

E!’s The Soup

Amalah (b)

New York Times

Semantic Argument(b)

CNBC’s Fast Money

Newsletters fromassociations I don’t

agree with

BBC America’sGordon Ramsey’s

Kitchen Nightmares

Mashable (b)

Archive or HowMagazine

What Would Socrates Say: Philosophers 

answer your questions 

PBS’ McLaughlinGroup

Vogue

Gregory Clark’s

Farewell to Alms: Brief Economical history of 

the world 

Bad Banana (b)

Adam Morgan’s Eating the Big Fish 

Market ResearchToolbox

Spiegel International

Notcot.org (b)

Keeping my eyes and ears open &

powers of interpretation sharp

with the help of

b=blog

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“What

distinguishes you

from the othercandidates?”

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I'll answer with a phrase I heardduring a Maddock Douglaspresentation at the 9th Shopper

Insights in Action Conference Iattended last year in Chicago.

“You can’t read the label

when you’re sitting inside

the jar”

I am able to see issues clearerand approach them with a

common sense andadventurous spirit that only anoutsider to the industry woulddare to employ.

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“I don’t see Miami

Account Planning

Boot camp inyour education?”

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Although

relevant training is important,there is something to be said for peoplewho „just do it‟.

And although you might have applicants with more relevant degrees ontheir resume, I am certain that no one will give you better hands on

experience, insights in the issuesor passion towards carrying projects thanI will!

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“What are you

looking for in

your potentialemployer? ”

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Opportunity

to grow withthe company

starting with

unpaidcouple hours

here andthere

projects

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http://www.twitter.com/madison_morris

mkmtoday@yahoo.com

http://linkedin.com/in/madisonmorris

http://measofnow.posterous.com

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In the timeless words ofABBA‟s Take a Chance On Me 

“…Gonna do my very best& it ain't no lie

If you put me to the test,if you let me try

Take a chance on me…”