Whole Grains Get Promoted at Work · Whole Grains Get Promoted at Work Deanne Brandstetter, MBA,...

Whole Grains Get Promoted at Work

Deanne Brandstetter, MBA,RD, CDN

Director of Nutrition

Compass Group, TheAmericas

• World’s leading foodservice company

• $19.5 billion revenues

• Over 400,000 employees around the world

• Ranked the 12th largest employer by Fortunemagazine in 2006.

• Emphasis on Sustainability and Health &Wellness

Compass Group PLC

Our BiggestChallenge

CustomerPerception

Strategies

• Pair unfamiliar with familiar

• Capitalize on growing interest in world cuisines

• Take advantage of demand for local/ organic/sustainable foods

• Stealth Health

• Re-engineering catering menus

• Reward whole grain purchases

• Educating & Training

Midwest client

New “premium”burger served oncustom wholegrain bun

• East Coast/Mid-Atlanticclient

• 2 week cycleof wholegrain sidesaladsoffered atgrill and deliin lieu offries/ chips

• Tabbouleh

• Turkish Lentil andBulgur Soup

• Brazilian Kamut Salad

• Acorn Squash stuffedwith Millet, Lentils &Tofu

• Bulgur Meatballs inSpicy Tomato Sauce

• Ethiopian Black BarleySoup

New tortilla/ wrapoffering:

100%

Whole

Grain

and

Organic

Organic Hot Cereal Bar

2007-2008Stealth Health

Initiatives

Retort wholegrain blends

used in steamtechnology

HomeReplacement

Meals

2008 initiativewhole grains asthe default choicein corporatecatering menus

Promoting Whole Grains with Loyalty

New Media Training and Education

• Webcast on Nutrition& Wellness

• DVD includessegment on cookingwith whole grains

• Cgnad.com\nutrition

• Technology Solutions

Bringing Whole Grains HOME

National Nutrition Month 2008

“Whole Grains 3.0”