WHO IS CHAMBER MEDIA? $600

Chamber.Media is the world leader in data centric video ads, with over 4,000 productions, $100M in managed spend, and $800M in tracked revenue, massively scaling direct to consumer e-commerce companies, tripling the revenue of 5 multi-million dollar brands and taking MrCool from $10M/yr to $100M/yr in 3 years.

$600MILLIONtrackable

sales

400Mviews

5Mshares15k

press features

WHO IS CHAMBER MEDIA?

20,000live action social ads

produced in 2020

WHO IS CHAMBER MEDIA?

People We’veWorkedWith.

These guys literally made me, personally, millions of dollars. They’re my best my kept secret, I almost don’t

even want to tell other people about them.Trevor Hiltbrand, Transparent Labs

Our sales are up over 50% year over year and that’s not even to mention the response we’ve had around the

videos we made.Kyle Davis, MrCool

Testimonials

USINGOUR OWNSTRATEGIES FOR OURSELVES.

THE TOOL THAT TOOKOUR SUCCESS RATE FROM

50% → 80% ON OUR

AD LAUNCHES

How we went from

$3M → $15Min a year

TLabsDEPENDENT ONAFFILIATES

SALES$2M

TLabsWITHCHAMBER MEDIA

SALES$2M → $24M

MrCoolDEPENDENT ON REGIONAL SALES REPS

SALES$10M

MrCoolWITHCHAMBER MEDIA

SALES$10M → $167M

$1 IN

$4 OUT

Any company of any sizecan have success with

social video ads.

✗ Making ads without knowing what should be made

✗ Wasting money on creative that will never work

✗ Only running low funnel creative✗ Spending too little, too slow

The Hard Way

✓ Making ads that are proven to work

✓ Spending confidently with full funnel strategy

✓ Reading attribution correctly and scaling

The Easy Way

Can you imagine if you spent $50,000/mo on ads and it

drove $200,000/mo in sales?

In This Presentation You’ll Learn1. The 7 foundational video ads

2. The 4 foundational ad copy types

3. How to know what to A/B test

4. The reverse psychology Amazon Hack

5. Storytelling architecture

The 7 Foundational Video Ads

We’ve broken down 100 different ad types into 7 foundational categories of adsthat have proven to be the highest performing in 2021.

THE 7 AD TYPES YOU NEED FOR SCALING IN 2021

01 Highly engaging video featuring a person explaining the product and highlighting its features.

Spokesperson Anchor

02 Highlights the product features and demonstrates the value points to consumer

Product Demo

Opinions of brand or product by consumers, influencers, blogs, etc… Leveraged to create trust between consumer and brand.

Social Proof03Computer generated creative assets to a/b test at scale.

Dynamic Ads04Controlled study or testing of product proving superior performance or increased quality of life.

Case Study05

Showcase the product being used in everyday life.

Lifestyle06

Showcasing the product packaging and product.

Unboxing07

What Is The Best Performing Ad Type For Your Product?

1ST 2ND

Electronics SPOKESPERSON ANCHOR

SOCIAL PROOF

Health & Care

SPOKESPERSON ANCHOR

PRODUCT DEMO

Pets UNBOXING SOCIAL PROOF

Homeware SOCIAL PROOF UNBOXING

Beauty CASE STUDY PRODUCT DEMO

Food & Drinks

CASE STUDY SOCIAL PROOF

Unique Stores

UNBOXING PRODUCT DEMO

1ST 2ND

Personal Items

SOCIAL PROOF PRODUCT DEMO

Jewelry SPOKESPERSON ANCHOR

UNBOXING

Accessories CASE STUDY UNBOXING

Clothing UNBOXING CASE STUDY

Mens’ Clothing

SPOKESPERSON ANCHOR

UNBOXING

Women’s Clothing

LIFESTYLE CASE STUDY

Underwear SPOKESPERSON ANCHOR

DYNAMIC

1ST 2ND

Footwear PRODUCT DEMO

CASE STUDY

Sports CASE STUDY PRODUCT DEMO

Fitness PRODUCT DEMO

SOCIAL PROOF

Outdoor PRODUCT DEMO

SOCIAL PROOF

Swimwear LIFESTYLE PRODUCT DEMO

Cars & Vehicles

UNBOXING SOCIAL PROOF

BRAIN INSIGHTS

The Ideal Video Length For Each Ad Type

UNBOXING

SPOKESPERSON

CASE STUDIES

PRODUCT DEMO

DYNAMIC

SOCIAL PROOF

LIFESTYLE

S E C O N D S

We discovered this insight by checking the top 1% of e-commerce ad creatives on Facebook to see how long their mean video length is.

BRAIN INSIGHTS

Ad Breakdown - Top 1% Ecommerce Ads

CASE STUDIES 0.73%

PRODUCT DEMOS 50.8%

SPOKESPERSON ANCHOR 2.4%

UNBOXING 1.59%

DYNAMIC ADS 19.7%

SOCIAL PROOF 20%

LIFESTYLE 4.71%

NUMBEROF

RECORDS

FINDING #2

⬆ Longevity

of Creative Assets

Average longevity of ads over 5,000

videos, 6 years, $80M in spend

($10k/mo - $600k/mo)

Prod

uctio

n Va

lue

in L

engt

h

Avg. Ad Longevity in Months

Production Value (Length) vs. Avg. Ad Longevity (Months)

Low Production15s

Medium Production60s

High Production<5min

FINDING #2

The 4 Foundational Copy Ad Types

TITLE HERESUBTITLE HERE

with UNICORN AD COPY

without UNICORN AD COPY

We’ve broken down 100 different copy types into 4 foundational categories of copythat have proven to be the highest performing in 2021.

THE 4 COPY AD TYPES YOU NEED FOR SCALING IN 2021

02 Leading in with a question that sets up the solution to the answer they are searching for.

Question Based

Relating to the customer and the pain they are feeling, that you can solve.

Storytelling Based01Explaining how the solution will benefit them, helping them visualize how they will feel.

Benefit Based03

Selling them on innovative or surprising features that solve their problem.

Feature Based04

HOT TIPThis is a data-backed customer

research hack that costs $0 and takes less than <2 minutes to do.

And with that small investment, you’ll pre-answer any objections your target audience might have.

This is used for Ad Copy, but it goes much further than that - it’ll give

you the power to respond to customer objections before the

audience even has them.

Amazon Hack to Identify the Problem

STEP 1Go to Amazon.com

STEP 2Search for your product/market segment

STEP 3Open the most sold product here

STEP 4Scroll to 1-star reviews and see the one with the most upvotes

(THIS IS IMPORTANT)

STEP 5Then, find specific product objections that your product does not suffer from

STEP 6Reverse these objections and

feature them on your Ad Copy!

The 4 Ad Copy that NEVER FAIL!

We data-mined the top 1% of ads on Facebook and Instagram.

And we found out that they all use 1 out of 4 Ad Copy types

every time.

We also found that around ~88% of offers/products

always have 1 AD COPY TYPE THAT PERFORMS FAR BETTER than the other 3 combined.

BUT FIRST, HERE ARE THOSE 4 AD COPY TYPES WE

FOUND:

BENEFIT-BASEDAD COPY

This is where you show the customer a potential benefit from

using your product. PS: THIS IS THE MOST COMMON AD TYPE,

but not always the most effective.

#1

FEATURE-BASEDAD COPY

This is where you tell the customer your features - hoping that will

convince him/her that you’re the best on the market.

#2

QUESTION-BASEDAD COPY

This is where you ask a customer a direct question related to their

problem/your product so you can convert him.

PS: The question you ask should always be an opener to the benefits of using your product

#3

STORYTELLING-BASEDAD COPY

This is an uncommon type of Ad Copy that is based on first trying to sell/place your customer on a story

and then pitch him a product.PS: THIS IS THE AD TYPE THAT SCALES PERFORMANCE MORE OFTEN,

but it’s also the hardest to get right without an elite-copywriter OR multiple failed tries

#4

Storytelling = Relating with PainSolving Pain = $$$

The Everything Ad

CASE STUDIES

PRODUCT DEMOS

SPOKESPERSON ANCHOR

UNBOXING

DYNAMIC ADS

SOCIAL PROOF

LIFESTYLE

NUMBEROF

RECORDS

FINDING #2

TO SEE MORE EXAMPLES, CHECK OUT:www.chamber.media/see-videos/

:HOOK :TEASER

:INTRO BRAND IN 10 SEC.:PROBLEM:SOLUTION:CALL TO ACTION:PROBLEM:SOLUTION:CALL TO ACTION:BRIDGE:TESTIMONIALS:CALL TO ACTION

LONG FORM CONVERSION FORMULA

Now, what Ad Copy type should you use for your product and for

your company?

I don’t know, but neither does anyone -

including you.

Some audiences will be attracted like magnets to 1 Ad Copy type while being completely uninterested in the other 3 Ad Copy types.

Because of that, the way you frame your offer is more important than the

offer itself.

Because of that, as of 2021:It's not about A/b testing your Ad Copy or not.

It's about what to A/b test on your Ad Copy.

So, if you don’t A/b test all 4 Ad Copy Types to find which one your audience

is most attracted to - you might be leaving up an additional ~60% of your

ad performance on the table.

5 Tips to Further Roid Your Ad Copy

+14%⬆Ad Performance

In the Ad Copy

CTA URL

+8%⬆Ad Performance

In the Ad Copy

“Free Shipping”

+7%⬆Ad Performance

Written in the Headline Copy

“!”

+7%⬆Ad Performance

Written in the Ad Copy

“You”

+6%⬆Ad Performance

Written in the Ad Copy

“®” OR “™”

But there’s 1 discovery we made with the Brain that makes or breaks any ad.

And 1 out of 10 Social Media Ads are throwing away their ad budgets because of it.

It’s the Grade Level Reading of their copy/script.

In other words - how easy it is to read and comprehend your ad.

NON-LITERATE BELOW BASIC BASIC INTERMEDIATE

4

3

2

1

PROFICIENT0

2013 PIAAC, PROGRAM FOR THE INTERNATIONAL ASSESSMENT OF ADULT COMPETENCIES

4%

14%

34%36%

12%

8TH GRADE & ABOVE →7TH GRADE & BELOW→

U.S. LITERACY

But there’s 1 discovery we made with the Brain that makes or breaks any ad.

And 1 out of 10 Social Media Ads are throwing away their ad budgets because of it.

52% of the U.S Populationcan’t understand copy above a

>8th grade reading level.So ANY ads that go over this mark are

wasting (up to) half their budget.

VS

HOW READING LEVEL CAN MESS WITH YOUR ADS

AD COPY/SCRIPT>8TH GRADE

-14%⬇Ad Performance

AD COPY/SCRIPT<8TH GRADE

+14%⬆Ad Performance

THE BRAIN INSIGHTS

Less than 1/10th of the Top 1% of ads have a reading level above >8th grade

on their Ad Copy/Scripts.The lower your Reading Level goes - the

higher your ROAS shoots up.

Our Secret Weapon

The Era of Predictive Modeling

Everest-base camp vs. Kathmandu

“LIPSTICK”Most Valuable Ad Type

60%

23%

17%

SOCIAL PROOF

+60% ⬆ AD PERFORMANCEz PRODUCT DEMO

+2% ⬇ AD PERFORMANCEDYNAMIC ADS

+36% ⬇ AD PERFORMANCE

“SNEAKERS”Most Valuable Ad Type

PRODUCT DEMO

+14% ⬆ AD PERFORMANCEDYNAMIC ADS

+23% ⬇ AD PERFORMANCESOCIAL PROOF

+208% ⬇ AD PERFORMANCE

45%11%

31%12%UNBOXING

+241% ⬇ AD PERFORMANCE

“LIPSTICK”Types of Editing

54%

46%

RAW CUTS

+7%⬆ AD PERFORMANCEHIGHLY EDITED VIDEOS

-8% ⬇ AD PERFORMANCE

“SNEAKERS”Types of Editing

23%

77%

HIGHLY EDITED VIDEOS

+5%⬆ AD PERFORMANCERAW CUTS

-223% ⬇ AD PERFORMANCE

“LIPSTICK”Should You Add a Testimonial to Your Ads?

100%INCLUDES TESTIMONIAL

-100% ⬇ AD PERFORMANCEDOES NOT INCLUDE TESTIMONIALNO UPLIFT OR DECREASEIN AD PERFORMANCE

“SNEAKERS”Should You Add a Testimonial to Your Ads?

81% INCLUDES TESTIMONIAL

+61%⬆ AD PERFORMANCEDOES NOT INCLUDE TESTIMONIAL

-11% ⬇AD PERFORMANCE19%

Different Product = Drastically different

audience expectations for the Ad Creative

UnicornCopy.AI is a copy writing tool fed with data from

$800M in tracked revenue from our own clients and

insights from the top 11,000 performing ads from FB & IG.

22.6KConversions

BEFORE USING THE BRAIN

● Return on Ad Spend

2.5 to 1

● Monthly Advertising Spend

$10k/month

AFTER USING THE BRAIN

● Return on Ad Spend

4.4 to 1

● Monthly Adveristing Spend

$150,000/mo

SLINGSHOTBrand Case Studies

4.4X⬆ROAS

$1.4M in Sales

THE TAKEAWAY

Don’t leave it up to chance, do your research!

Thank you!travis@chamber.media

www.chamber.media

Travis ChambersChief Media Hacker, Chamber Media