Where Are My Leads Coming From How to have a conversation with your prospects Presented by: Jordan...

Where Are My Leads Coming From

How to have a conversation with your prospects

Presented by: Jordan Hatch

What is web analytics?

It is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage.

What is a Lead Source?

“Lead sources are specific methods or sources your company uses to attract qualified traffic to your website or location.”

Why is it important to track them?

When you track our lead sources, you can:• See where your traffic is coming from• Verify whether your content is having the desired

effect• Better understand your Return on Investment (ROI)• Determine what is and is not working so you can

better target your target audience

How does it work?

Where To Get The Code

Wordpress Plugin• Infusionsoft Analytics for Wordpress – the

ONLY officially supported Wordpress plugin• Automatically puts the Web Analytics code on

every page of your site without having to edit the code

• Uses the API to get the code and put it in place

How Is It Different?

Infusionsoft Web Analytics would show:

• 2 page views• 1 contact / customer

Google Analytics would show:• 2 page views• 2 visitors

I send you an email with a link to my website. You get that email on your phone and click the link. You browse a few pages on my site. A little while later, you decide you want to look again, so you open the email on your laptop, pull up my email, and click the link again. You browse the site some more.

Consider the following scenario:

Infusionsoft can track site visits down to the individual

Visitors, Contacts & Customers• Visitors – site traffic that we can’t tie to a specific

contact yet

• Contacts – we know who they are but don’t have any orders / subscriptions tied to their contact record

• Customers – we know who they are and they have an order / subscription tied to their contact record

Linking A Visitor Record To A Contact?

• Clicking a link in an email

• Filling out a webform

• Ordering something via order form or shopping cart purchase

Basically, they have to do something that tells us exactly who they are

What Can We Do With The Data?

Creative Uses Of The Tracking Code• Main website – should be on every page of the

site• Landing pages – setup landing pages just for

promotions from specific sources (ie. Twitter, Pinterest, Facebook etc.)

• Secondary sites (ie. Blogs, Forums, Articles, Membership Sites etc.)

• Facebook Tab – use a landing page to capture leads from Facebook

Facebook Landing Page Example

Follow this simple 3 step process:1. Create a Landing Page in Infusionsoft2. Add the Static Iframe App by WooBox to your

Facebook Page (only works with pages, not profiles)

3. Use the URL to the Landing Page as the page for your Tab

1. Create The Landing Page

1. Create The Landing Page

Set this to 750

2. Add the App To Your Page

2. Add the App To Your Page

3. Use The Landing Page With The App

4. Watch The Stats Roll In

Watch the website stats come rolling in…

Then adjust your content to what you learn.