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When GA F develops α new hairspray formulation, our labs test it·..
and test it and test it and test it
and test it and test it and test it. Not just in a test tube and humid
i t y -chamber type l a b . . . b u t in a very unique and extensive cosmetic lab and salon at the GAF Research & Development Center in Wayne, N J . A lab that tests our new formulations . . . not in any simulated m a n n e r . . . but in pract ica l , real- l i fe s i tua t ions , over an ex tended length of t ime. And our endurance test proves that GAF Copolymers are the "pacesetters" in hairspray durability.
Why? Because when Gantrez® ES-Series Copolymers are used in your hair-sprays, they allow the hair to be restyled with a wet or dry comb repeatedly after only one application.
The initial application is all that's needed to instigate the migration mechan ism of the f o r m u l a t i o n . This e l i m i nates spotwelding and allows the globules of hairspray to cover the hair shaft. And the wet or dry c o m b i n g ac tua l l y s t i m u l a t e s f u r t h e r m i g r a t i o n of t h e
effective ingredients to the hair surface. Hair sprayed with this new formu
lat ion wi l l remain unaf fected by high winds, and humidity. A quick comb-out will bring the hair back to a soft and natural look.
And—our new formula t ion does more than provide unprecedented water miscibil ity and humidity resistance—it improves the advantages of your hair-sprays because of i ts un ique coa t i ng action.
So if you want to improve your advantage on the market, fi l l out this coupon for more information.
G A F Corporation 4 4 0 A - 1 1 0 ° Acetylene Chemicals Dept. 512-025 140 West 51st Street New York, New York 10020
Please send literature and samples of Grantrez ES resins for hairsprays. Specify formulations for: AEROSOL
Regular Hold Hairsprays Hard-to-hold Hairsprays Low Alcohol Hairsprays
NON-AEROSOL Π Pump Type System
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