When developing your marketing strategy, always be mindful of:

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When developing your marketing strategy, always be mindful of:When developing your marketing strategy, always be mindful of:

People who will share a common interest and visionPeople who will share a common interest and visionfunding and sustainability funding and sustainability

Venues that could be donors as well as recipientsVenues that could be donors as well as recipientsConsumersConsumers

HospiceHospice

Nursing homes/Assistive LivingNursing homes/Assistive Living

Rehab facilitiesRehab facilities

VendorsVendorsDonationsDonations

Repairs/maintenanceRepairs/maintenance

ReferralsReferrals

VA Hospitals VA Hospitals

Marketing StrategiesMarketing Strategies

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Know your Targeted Market:Know your Targeted Market:What do you have to offer? What are the benefits for them?What do you have to offer? What are the benefits for them?How they can help you?How they can help you?Be specific with your requests and needsBe specific with your requests and needs

Network with those that share Common Vision:Network with those that share Common Vision:Be Visible and Ready to get InvolvedBe Visible and Ready to get InvolvedBe a Partner - Get on Advisory Boards, Councils, etc.Be a Partner - Get on Advisory Boards, Councils, etc.

Know your Assets and Limitations:Know your Assets and Limitations:Manpower/Staff availableManpower/Staff availableBudgetBudgetAvailable ResourcesAvailable Resources

Are your materials in Accessible formats?Are your materials in Accessible formats?

Some Helpful Tips

Marketing in the AT Reuse Community

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A Brief History of Alabama’s STAR Reuse ProgramsA Brief History of Alabama’s STAR Reuse Programs

STARSTAR

ADRS – Lead AgencyADRS – Lead Agency

21 Branch Locations across the state21 Branch Locations across the state

Four (4) centers- Four major cities consider:Four (4) centers- Four major cities consider: resourcesresources largest consumer-baselargest consumer-base issues/concerns (space, donations, transportation, budget, etc.)issues/concerns (space, donations, transportation, budget, etc.)

Jumpstart- Targeted base established with lead agencyJumpstart- Targeted base established with lead agencyADRS (Alabama Dept. of Rehab Services)ADRS (Alabama Dept. of Rehab Services)Goodwill Goodwill Easter SealsEaster SealsUCPUCP

Currently working with a faith-based organization as 5Currently working with a faith-based organization as 5thth center to open 2009. center to open 2009.

Marketing in the AT Reuse Community

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AL Jumpstart ProgramsAL Jumpstart Programs

Grassroots Advocacy ProgramGrassroots Advocacy ProgramTechnet - Group of individuals w/disabilities and/or family membersTechnet - Group of individuals w/disabilities and/or family members

Identified support groups, individuals, programs to targetIdentified support groups, individuals, programs to target

Conducted presentations and training Conducted presentations and training

Advocated for inclusion and access and acquisition of ATAdvocated for inclusion and access and acquisition of AT

Training ModulesTraining Modules

ADSS (Alabama’s aging population) ADSS (Alabama’s aging population) o Senior CentersSenior Centers

o Assistive Living Facilities/Nursing HomesAssistive Living Facilities/Nursing Homes

School Systems (incl. Spec. Ed. and Reg. Ed.)School Systems (incl. Spec. Ed. and Reg. Ed.)

Infants & Toddlers (EI and CRS)Infants & Toddlers (EI and CRS)

Marketing in the AT Reuse Community

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Marketing in the AT Reuse Community

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Marketing in the AT Reuse Community

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Marketing in the AT Reuse Community

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Marketing in the AT Reuse Community

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Examples of Marketing in the Examples of Marketing in the AT CommunityAT Community

Alabama’s STAR Program Ad--BrochureAlabama’s STAR Program Ad--Brochure

BackCenterFront

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Alabama’s STAR Program AdAlabama’s STAR Program Ad

Examples of Marketing in the Examples of Marketing in the AT CommunityAT Community

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Hand CleanerHand Cleaner

Alabama’s STAR ProgramAlabama’s STAR Program

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

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Alabama’s STAR Program—Alabama’s STAR Program—FoldingFolding ToothbrushToothbrush

STARAlabama’s Assistive

Technology Act Program1 (800) 782 7656

BeforeBefore AfterAfter

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

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Alabama’s STAR Program--Alabama’s STAR Program--MagnifierMagnifier

BeforeBefore

STARAlabama’s Assistive

Technology Act Program1 (800) 782 7656

AfterAfter

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

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UCP Waste Not ProgramUCP Waste Not Program

Note PadsNote Pads PensPens

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

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UCP Waste Not Program PostcardsUCP Waste Not Program Postcards

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

Waste Not cleans, repairs and reutilizes assistive technology and

redistributes it free of charge. Items include:

WheelchairsScootersWalkers and CanesShower ChairsBedside CommodesHospital BedsTransfer BoardsRamps and LiftsComputersAugmentative CommunicationMiscellaneous Medical Equipment and Supplies

To request or donate an item, please contact:

therapy@ucphuntsville.org256.852.5600

2075 Max Luther Drive Huntsville, AL 35810

Alabama’s Assistive Technology Resource, a federally funded program designed to increase access to and acquisition of Assistive Technology (AT) for Alabamians with disabilities.

Funding provided by:

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UCP Waste Not ProgramUCP Waste Not Program

MagnetMagnet

Alabama’s STAR ProgramAlabama’s STAR Program

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

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STARSTAR

Christmas TreeChristmas Tree

Alabama’s STAR ProgramAlabama’s STAR Program

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

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Alabama’s STAR ProgramAlabama’s STAR Program

Examples of Marketing in the Examples of Marketing in the AT Reuse CommunityAT Reuse Community

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The Care Project2125 East South Blvd.Montgomery, AL 36116Phone: (334) 288-0240

Enabling ResourcesEnabling ResourcesGoodwill Easter Seals/ Gulf CoastGoodwill Easter Seals/ Gulf Coast2448 Gordon Smith Drive2448 Gordon Smith DriveMobile, AL 36617Mobile, AL 36617Phone: (251)471-1581Phone: (251)471-1581

The 3-R ProjectThe Opportunity Center1318 Walnut AvenueAnniston, AL 36201Phone: 256-236-0807

Alabama’s Reutilization CentersAlabama’s Reutilization Centers

Birmingham LocationOpening

October 2009

Waste Not Program2075 Max Luther Drive NWHuntsville, AL 35810Phone: 256-852-5600Fax: 256-852-6722

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Existing Locations Opening in 2009? Future Location

Alabama’s Reutilization CentersAlabama’s Reutilization Centers

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Reutilization ProgramsReutilization Programs October 2007-September 2008 October 2007-September 2008

Daily Living

14%Mobility,

Seating, and Positioning

85%

Miscellaneous

1%

Estimated Savings to Individuals in Alabama

$1.4 Million

1,840 pieces of AT were reutilized1,840 pieces of AT were reutilized