What the heck is UX? · useful usable desirable UX = User Experience UX is a method of designing...

What the heck is UX?

in other words...

with Alison Hopkins

WTF UX?

useful usable desirable

UX = User ExperienceUX is a method of designing products that,

through a focus on the users’ needs and desires, ultimately creates products that are

useful, usable and desirable to our users.

usefulsolves a problem for the user

usableallows the user to accomplish their goals

desirablegoes beyond meeting the user’s needs to become something they enjoy using

UXWhat does

mean to you?

UXmake it pretty

speak my language

user focused

mockups

easy to use

intuitive

user testing

User Research

UXUser Interface DesignUI

Information ArchitectureIA

User-Centered DesignUCD

Customer ExperienceCX

Interaction DesignIxD

Human-Computer InteractionHCI

User Research

UIIAUCDCX IxD HCI User Research

UX

Wireframes Workflows

MockupsInteractive Prototypes

Personas

Storyboards

Usability Tests

Affinity DiagramsMicrocopy

Journey Mapping Taxonomy

Visual Design

A/B Testing

Kano Analysis

Interviews

ObservationSurveys

Contextual Inquiry

RITE MethodLaddering

Iconography

Sketching

Emotional DesignCard Sort Empathy Map

UX

Personas

Usability Tests

Journey Mapping

Usability TestsEvaluating a product or service by testing it

with representative users

Is it useful, usable and desirable?For the people who want or need to use it?

Molly McGuire

cat-like typing detected

Testing BASS Alpha

Who should we test with?Identify and recruit test participants

What do we want to learn?write a test plan

We have a new feature!Let’s test it!

So… what did we learn?

Usability Testing Happensconduct at least 5 usability tests

… and is observed

So… what did we learn?synthesize and analyze the results

Testing BASS Alpha

BASS Alpha Results

Molly McGuire

BASS Alpha Results

BASS Alpha Results

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BASS Alpha Results

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BASS Alpha Results

UX

Personas

Usability Tests

Journey Mapping

PersonasA composite representation of people who

use our products, that are similar in some way.

CollaboratorIngrid Cooke

Webinar OrganizerMolly McGuire

Sales ExecutiveChip Jackson

I want to have the same impact remotely as I would in person.

Engaging webinars help me generate quality leads efficiently.

Save me time so I can focus on selling, selling, selling.

UX

Personas

Usability Tests

Journey Mapping

Journey MappingA method to explore and visually represent our customer’s interaction with our brand

from first sight to last touch.

Oracle training in-house next Friday, 6/27

UX

Personas

Usability Tests

Journey Mapping

UIIAUCDCX IxD HCI User Research

UX

Wireframes Workflows

MockupsInteractive Prototypes

Personas

Storyboards

Usability Tests

Affinity DiagramsMicrocopy

Journey Mapping Taxonomy

Visual Design

A/B Testing

Kano Analysis

Interviews

ObservationSurveys

Contextual Inquiry

RITE MethodLaddering

Iconography

Sketching

Emotional DesignCard Sort Empathy Map

UXis more than just mockups

UXis more than just UI Design

UXis more than just skin deep

UXfinds the sweet spot

between users’ needs, business goals and technology capabilities

UXmakes good products

... that sell

into great ones

UX @ RTWe enable product and engineering to

efficiently and effectively build the right products

fulfills user needs + achieves business goals = right product

How to tell when a user experience is…

UX

A good user experience is good because it...

solves your problem

A good user experience is good because it...

is intuitive

A good user experience is good because it...

is invisible

A good user experience is good because it...makes you feel good

A good user experience is good because it...makes you feel smart

A good user experience is good because it...makes you feel delighted

Netflix

UX

A bad user experience is bad because it...

doesn’t solve your problem

A bad user experience is bad because it...

doesn’t match the way you think

A bad user experience is bad because it...

gets in the way

A bad user experience is bad because it...

makes you feel

stupidfrustrated

UX

good experiences?

What can I do to create

Ask yourself...

3 Questions

Ask yourself...

Will this solve their problem?

Ask yourself...

Will this get in their way?

Ask yourself...

How will this make them feel?

Stupid?Smart?Frustrated? Delighted?

UXdoesn’t just happen

UXis intentional

UXbelongs to all of us

UXWhat does

mean to you?

Questions? Answers, I have!