What is driving innovation? Technology is changing brake systems…

What is driving innovation?

Technology is changing brake systems…

Computer Technology?

Safety?

Air Emissions?

Mileage Standards?

Passenger Comforts?

Answer:

Mileage Standards are driving automotive design

The Corporate Average Fuel Economy (CAFE) increases to 35.5 MPG in 2016

The first new fuelEconomy requirementIn the USA in over 30 years

40% Improvement

Energy losses – Areas for improvement

17.2%Stanby/Idle

2.2%Accessories

62.4%Engine

5.6%Driveline

18.2% 12.6%

Braking5.8%

Aerodynamic Drag 2.6%

RollingResistance 4.2%

Inertia

Improving fuel economy:

• Increase powertrain efficiency

• Reduce vehicle mass

• Improve aerodynamics

• Change performance expectations

• Reduce parasitic losses

Reduce vehicle mass:A lighter vehicle uses smaller brakes

• Reduce caliper size Possible reduction in number of pistons

• Reduce rotor size and mass Potentially increases brake operating temperatures Potentially reduces brake pad life

• Higher output per brake size Serious challenges and serious rewards! Lower Mu = Best NVH, pad and rotor life

Higher Mu = Small brake size and weight

1967 Camero (2,800 lbs)

2010 Camero (3,800 lbs)

Rotor mass loss over the years

1970 Camero – 23.4 lbs

1980 Camero – 21.6 lbs

1990 Camero – 19.2 lbs

2000 Camero – 17.0 lbs

2010 Camero – 16.5 lbs

(6.9 lbs / 30% loss in mass)

Reduce vehicle mass:

2011 Honda Civic 2,800 lbs

Improve aerodynamics:

• Possible effect if aerodynamic braking is reduced

Increased demands on car brakes

• Reduced airflow to the brakes

Increased brake operating temperatures

Change performance expectations:

No compromise in braking performance

• Stopping distance requirements mandated

by FMVSS 135, ECE R13

No compromise in braking expectations

• No noise

• Low maintenance

• Long life

• Cost of ownership

How this translates:

THE CHALLENGE

• More technical brake repair

THE OPPORTUNITY

• To provide better service than the competition

THE ANSWER………

A thorough inspection and repair using the best parts,

procedures and installation that match the customer’s need

for their vehicle.

Will IGNITE Auto Parts Store Business…

PROFITABILTY

REPUTATION

COMPETITIVE EDGE

• The systems approach will sell more product

PROFITABILTY

• The systems approach will help sell more premium product with higher margins

REPUTATION• Relied on as a business and marketing partner

• Market specific inventory will be recognized as a true asset

• Always the first call

• Carry a full line of products with true value differentiation

COMPETITIVE EDGE

• The ability to give customers a compelling reason to drive sales and increase profits

Will IGNITE Repair Facility Business…

PROFITABILTY

REPUTATION

COMPETITIVE EDGE

PROFITABILTY

REPUTATION

COMPETITIVE EDGE• The ability to properly and effectively compete with the “Sort of fixed” $99 brake jobs

• Sell up confidently by giving customers a reason to pay more

• Build and retain a satisfied and loyal customer base

Will satisfy the most skeptical customer…

CONFIDENCE

QUALITY

VALUE

CONFIDENCE

QUALITY

VALUE• A brake job that will last

• They know their brakes were installed properly

• The best parts that match the need for their vehicle

“Best possible service and value”

Premium parts WITHOUT proper installation procedures =

UNHAPPY CUSTOMER

Cheap parts WITH proper installation procedures =

UNHAPPY CUSTOMER

Premium parts WITH proper installation procedures =