What is a Logo? Ownership, Origin, Identity. Why a logo? Claim Ownership, Make Personal Marks...

What is a Logo?Ownership, Origin, Identity

Why a logo?Claim Ownership, Make Personal MarksEarliest Form is Hieroglyphs

Early bricks, housewares, weapons, decorative items and art often marked with manufacturer, place of origin, and/or final destination. These marks were simple and mainly letter oriented

Symbols became common marks inlargely illiterate medieval Europe

The printing press created the need to mark the newly appreciated and popular printed book.The King of France decrees a monopoly on porcelain anddevelops a mark, each new regime redesigns the mark

The Industrial Revolution increases value of identification. The logo is used as a toolto project a cohesive and informative message and quickly identify a company

WHY

IdentityThe combination of a logo, visual system (typeface, colors, imagery), and editorial tone work together to form

a unique and cohesive message for a company, person, object or idea.

What makes a logo?

SymbolsThe iconic portion of a logo

“A picture is worth a thousand words”

Pitch InThis symbol of a stylized person cleaning up the environment was adopted in 1976 as stated on the website of PITCH-IN Canada (www.pitch-in.ca) which is associated Clean World International, a non-profit organization with worldwide membership. Unlike the other recycling symbols, this symbol is not primarily used to identify materials for separation (though a variant of this design occurs as part of the glass-recycling symbol) but it is widely used in the context of public education and outreach for anti-littering efforts (with or without a recycling component). The use of this symbol is not limited to one country and therefore makes it a good candidate for inclusion in an international standard.

Recycle SymbolWe tell the story ofGary Anderson,whose 1970 brainchild isrecognized by nearlyeveryone on the planet. The thousands involved in recycling — businesses,governmental agencies, environmentalgroups and others — owe much gratitudeto a 51-year-old Baltimore resident.As a 23-year-old college student, he won acontest sponsored by a recycled productmaker, and, by doing so, graphically helpedpush recycling forward.

Evolution of the Symbol

Recycle Variants and Appropriations

Other Famous Arrow Logos

Many are Hidden Arrows