Well Designed Social Media WORKS!!! · 2019. 11. 8. · Why Canva? •It's Free! •It’s...

Well Designed Social Media WORKS!!!

Anita Baldwin | Anna Geary | Clare McCabe

Monday 28th October 2019

The Curve

Meeting Info

• Notebooks ready!

• Phones silent but ON – we're going to use them

• Break time, toilet location etc

• Fire alarm testing is NOT planned, so run if it sounds

• LINKED IN app – switch on who is here?

• Leave a Biz card if you want a copy of slides

Know just what you need to do on social

media to get new clients coming to you……

Social Media

Social Media – Why?

LinkedIn - about 27 million people on it in the UK, half of whom earn £45K plus a year. Can search for connections by job title, location and even see a picture and find out how they present themselves beforehand! 60% male and 40% female.

Facebook - 35-40 million active users in the UK. 52% female and 48% male. 20% are 55 plus. Engagement is at about 4% for posts, 5% for pictures and 7% for video.

Instagram - 24 million users in the UK which is 42% of the population. 54% female and 46% male.

It’s a serious channel if you’re serious about your business

What will you find out today?

• How to rethink social media to make it easier to use

• How to set up your headlines correctly

• Posting made easy

• How to fit it in with your ‘real job’

It’s just a campaign channel….

• Defining what you do

• Be clear

• Pick ONE thing

• Pick ONE ideal client

• Have ONE message

The first step is your headline

I help _________ to _________ and achieve

________ through __________

FREE 5-Day Challenge

• Gives you the basics to get more out of LinkedIn, Facebook & Instagram

• 5 daily tasks

• Downloadable worksheets

• Live Q&A every evening

Get Savvy Club Facebook Group

Some takeaway tips• Warm up the algorithm

• To schedule or not to schedule?

• Comment on your comments

• Do you like yourself?

• What is the purpose behind your post?

• How do your posts perform?

• Try different things – NOBODY knows the algorithm

• Be personal – KLT

• Spy on your competitors

Some takeaway tips

• Facebook Group

• Document your day, week, business journey – promote yourself

• Be like your ideal client

• You’ll win some, you’ll lose some

• Include design – Clare!

• Links

• Do’s and don’ts of crafting a post

How to craft a good post on social media

This is all well and good but how the hell do I fit it in with my day job?

You are more likely to be successful at something that

requires a change of habit if you plan what you will do and

make it specific.

I will BEHAVIOUR at TIME in LOCATION

And writing it down and saying it out loud helps too apparently!

Implementation Intention

Habit Stacking

You are EVEN MORE likely to be successful at something

that requires a change of habit if you stack it to something

else you already do every day.

Habit Buddy

• Find a habit buddy and help each other

• Commit to posting daily

• Comment on each other posts

• Put a post out saying you are improving your social media and will be posting daily

• Public accountability helps!

• Get Savvy Club accountability tracker

Just Do It!!

• Perfectionism is another form of procrastination

• You are better off NOT being perfect

• Learn on the job

• See what works

• Be bold

• Be brave

• Be THERE

You won’t get it as wrong as this…..

Even big companies recognise the importance of personality

Anna Geary

Helping business owners turn social media into their best sales tool

Bonus Set – 5 only

• 30-Day Content Creation Tool - £297

• 3 Months FREE access to VIP Facebook Inner Circle - £291

• Your LinkedIn summary fully optimised, keyworded and search ready - £497

• TOTAL VALUE £1,085

EXTRA BONUS

• Social Media Review £1,997

• GRAND TOTAL £3,082

How to make Your Social Media Stand Out from the crowd?

Use Canva!

Why Canva?

• It's Free!

• It’s easy to use drag & drop design

• 1000’s of templates to start with

• Use Canva to maintain a professionally designed brand –ask your graphic designer for your brand guidelines, fonts, #colours

• A great tool to create Graphic Design to support your marketing activity

• Smashes your Social Media strategy

• Relies on content – keep a notebook

1. How to brand ALL your marketing

2. How to mass produce your social media posts in 30mins

3. Get noticed for all the right reasons

1. How to brand ALL your marketing

Set up your Brand Kit

How to brand ALL your marketing easily with Canva

Brand Colours

Logos

Fonts

• Search each time you create

• Pick one to compliment your brand

• Go Pro and upload your brand font

Less is more!

2. How to mass produce your social media posts in 30mins

Collect ideas as you go so when you mass produce you're not looking for inspiration

Create topic themes so your content has flow and isn't repetitive

• Create a template for each topic that can be easily resized for another platform.

• Resize for different platforms!

Sit back knowing your social media posts are DONE!

You can now spend your time engaging with your tribe or creating one-off 'epic' posts to add more value.

3. Get noticed for all the right reasons

Less is more!

Design

With

[White]

S P A C E

5 key elements to a successful brand• Logo

• Fonts

• Colours

• Images

• Language

Be consistent

Be professional

Colour, Contrast & Clarity

• Always sympathetic to your brand

• Stand out from the crowd but always be clear with your message

K.I.S.S.

Keep It Simple Super-Marketeer!

• Good design should be seen and not heard

• If you are not sure your design is working, it most likely isn't!

• If your design hurts your eyes – it’s wrong!

• If you are not sure, ask opinion but it’s probably wrong

• Remember the reason for the design

• Have a call to action

Summary

1. How to brand ALL your marketing

2. How to mass produce your social media posts in 30mins

3. Get noticed for all the right reasons

Top Tips

• Use FREE photos, icons, illustrations

• Hover & drag from side panel

• Centre guidelines

• Use the transparency for photos and colours to add subtlety or to help text stand out

• Use the layers to build your design

• If you want to create something unique, sketch a design first

• Inspiration: https://www.canva.com/design-stream

• Learn more: https://www.canva.com/learn/design/tutorials/

• Download means ‘Print or Publish’

• Continually saves & you can manually save

Beware!

• Continually saves – can lose your design so do copies, and do new work on a copy

• 100% on-lineno internet or Canva is down = no design

• Back up what you create

• Not flexible to amend

• You do not own what you create

• Cannot sell designs you create

• Some designs are over used

Images

• Copyright is expensive, but getting it wrong is extortionate!!

• Always Always Always

Ensure you have copyright to use the images!

If you are not sure – do not use them

1. Search free images

2. Buy stock images

3. Take your own

4. Hire a photographer

Paid Version Benefits

• Has value if you use Canva at least 3 times every week

• Build your Brand Kit for you & your team to use• Upload your own fonts• Manage your brand by creating your own

templates• Add more team members (pay per user)• Organise your images and designs into folders• Resize your designs easily with one click• Search function is better• New apps – including animation

Future Events

• LBF Canva presentation 7th Nov

• Canva Workshops• Beginners & Advanced 14th November in Tamworth

• December in Leicester

Attendees Offer from Purple Star

• 3 design templates created in your brand

£97 £147

• 5 design templates created in your brand

£127 £177