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Wednesday 27 January 2021
© AWMB
AUSTRIAN WINE
MICHAEL TISCHLER-ZIMMERMANN
1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
AUSTRIAN VINEYARD AREA IN 2015
Total: 46,515 ha /
115.000 acres
© AWMB
© AWMB
3
2 1
4
THE TENSION OF OPPOSITES
1. Continental-pannonian
2. Temperate-atlantic
3. Cool air from the north
4. Mediterranean climate
© AWMB
Gravel Volcanic tuffs Loess Crystalline gneissSilt & sand Conglomerate
BEAUTIFUL LANDSCAPE – DEMANDING SOILS
© M. Heinrich 2012, © M. Heinrich 2006, © M. Heinrich 2014, © Thomas Hofmann, © M. Heinrich 2008, © T. Untersweg 2006
Grüner Veltliner31,0%
Welschriesling7,2%
Riesling4,3%
Other white varieties24,5%
Zweigelt13,8%
Blaufränkisch6,5%
Blauer Portugieser2,7%
Other red varieties10,0%
Source: calculation AWMB based on Statistik Austria NÖ,
Wein-Online Burgenland, Viticultural Cadastre Steiermark, Vineyard Register of the City of Vienna, MA 58. Last updated: February 2017
• 40 varieties eligible
for quality wine
• 5 partially fungal
resistant varieties
DISTRIBUTION OF PLANTED GRAPE VARIETIES
FUNGUS RESISTANT VARIETIES (PIWI)
▪ Roesler QW
▪ Rathay QW
▪ Blütenmuskatel ler QW
▪ Muscaris QW
▪ Souvignier Gris QW
▪ Donauriesl ing, Donauvelt l iner
▪ Bronner, Cabernet Blanc, Johanniter
▪ Cabernet Jura, Pinot Nova, Regent
PI = Pilz = fungus, WI = widerstandsfähig = resistant
ORIGIN MARKETING
• Wine without Geographic Indications
• Wine with Protected Geographic Indication
• Wine with Protected Designation of Origin
EU WINE CATEGORIES
1. Wein
2. Landwein (PGI)
3. Qualitätswein (PDO)
AUSTRIAN NATIONAL WINE LAW
Estate bottlings with quality seal on capsules
QUALITÄTSWEIN WITH REGISTERED PRODUCER NUMBER
QUALITÄTSWEIN
Qualitätswein (PDO)
Qualitätswein from generic regions
Qualitätswein from specified regions
QUALITÄTSWEIN FROM 9 GENERIC REGIONS= FEDERAL STATES
© AWMB
Qualitätswein (PDO)
Qualitätswein from generic regions
Qualitätswein from specific regions
QUALITÄTSWEIN
AUSTRIA‘S 18 SPECIFIC REGIONS 2020
© AWMB
FROM VINTAGE 2020: 16 DAC REGIONS
© AWMB
1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
BASIC FACTS
46,515 ha 1% of worldwide wine production
~ 2.4 Mil. hl annual average harvest
~ 4,000 bottlers < 5.000 l
NUMBER OF BOTTLERSABOVE AND BELOW 30,000 LITRES
Quelle: Depiction AWMB after stock declaration Bundeskellereiinspektion
Export-relevant producers (above 30,000 litres)Small producers (below 30,000 litres)
• Production: 250 million litres
• Consumption: 250 million litres
• Import: 50 – 70 million litres
• Export: 50 – 70 million litres
BASIC FACTS
Ca. 134,7 Mio. l
= 53,9 %
Quelle: GfK, Gesamtkonsum 2018; *) Weinkonsum-Gesamtmenge der einzelnen Jahre errechnet durch 5-Jahres-Durchschnitt
aus Versorgungsbilanz für Wein. Statistik Austria
Ca. 133,7 Mio. l
= 53,5%
Ca. 132,8 Mio. l
= 53,1%Ca. 14,7 Mio. l
= 53,9%
WINE CONSUMPTION 2016-2018TOTAL AMOUN T OF DOMESTIC AND FOREIGN WINE INCL. SPARKLING (SEKT)
97,0 Mio. L (37,5%) davon wurden 73,0 Mio. L (=75,3%) im
LEH verkauft
12,9 Mio. L (=5%)
148,7 Mio. L (=57,5%)
2014259* Mio. L
trinken Österreicher zu Hause
kaufen Touristen ein
werden in österr. Gaststätten oder auf Events konsumiert
93,5 Mio. L (37,5%)davon wurden 70,7 Mio. L (=75,6%) im LEH verkauft
12,6 Mio. L(=5%)
145,7 Mio. L (=57,9%)
2015252* Mio. L
trinken Österreicher zu Hause
kaufen Touristen ein
werden in österr. Gaststätten oder auf Events konsumiert
94,4 Mio. L (37,9%)davon wurden 71,5 Mio. L (=75,8%) im
LEH verkauft
12,5 Mio. L (=5%)
142,4 Mio. L (57,1%)
2016249* Mio. L
trinken Österreicher zu Hause
kaufen Touristen ein
werden in österr. Gaststätten oder auf Events konsumiert
Consumed at home
Bought by tourists
Consumed at restaurants and events
Value: € 183 million
Volume: 63 million litres
Ø Price: 2.89 Euro/ litre
AUSTRIA‘S WINE EXPORTS
*Rounded values
Source: Statistics Austria, preliminary export figures I-XII 2019 (as of June 2020).
The data capture method used by Statistics Austria also includes re-exports of non-Austrian wine.
1995 no data available.
AUSTRIA‘S TOP 10 EXPORT MARKETS (REVENUE)
Source: Statistik Austria, final export numbers for 2018; June 2019
46,57 %
11,13 %
9,11 %
7,93 %
2,98 %
2,79 %
2,53 %
1,87 %
1,78 %
1,63 %
1. INTRODUCTION
2. WINE MARKET
3. ENVIRONMENTAL
CONSCIOUSNESS
© AWMB/Philipp Forster
ASSOCIATIONS WITH AUSTRIAN WINE (CH)
Grüner VeltlinerZweigelt
eigenständiger/autochtoner Stil/Typizität
bio und biodynamisch, Natur
Blaufränkisch
Sauvignon Blanc
Frisch, lebendigSteiermark
fruchtig
spannende Winzerpersönlichkeiten
St. Laurent
Wachau
Qualität
Balance
Vielfalt
Burgenland
Südburgenland
Vulkanland
Weinviertel
Leithaberg
spannend
Neusiedler See
Kremstal
Kamptal
Mittelburgenland
FoodpairingpotenzialVerbundenheit
Terroirnutzung
modern
DAC
Schraubverschluss (Vorreiter)
dynamisch
Bandarole (rot-weiß-rot)
Säure
trocken
fortschrittlich
vorbildlich
Generationenwechsel
Regionalität
Professionalität
Nordburgenland
Traisental
Niederösterreich
Riesling
autochtone Rebsorten
Lagerpotenzial
teuer
kraftvoll
EisenbergVielfalt
CERTIFICATION PROGRAMMES
15% Organic & biodynamic vineyard share
1,200 ha cultivated biodynamic
12% Sustainable Austria vineyard share
Wines made organically or
biodynamically can be identified by
the green EU organic logo with the
code number of the certification body
ORGANIC WINE
BIODYNAMIC WINE
© AWMB/Manuel Zauner
SUSTAINABLE AUSTRIA
➢ Employee protection
➢ Fair wages
➢ Social safeguards
➢ Choice of external
service providers purchasing « clean »services
➢ Adequate qualificationsTraining and continuing education of
employees
➢ Fostering an improved work
environment
➢ Integration
➢ Job security
WINE & NATURE AS PART OF AUSTRIANCULTURE
… EVEN WIHTIN CITY BORDERS
© AWMB/Philipp Forstner
There is simply no other place on earth where
the refreshing wines are so concentrated,
or where opulent wines exhibit such grace.
© AWMB/Anna Stöcher
AUSTRIAN WINE NEWSLETTER
NEWSGet the latest news of the Austrian wine world.
CRISP & FRESH. Taste Austrian Organic Wines Online and meet up with Christina
Rasmussen (UK), Simon Woolf (NL), Piotr Pietras MS (PL) and
Maximilian Mellfors (SE).
Registration at www.austrianwine.com/newslettersubscription
… ALWAYS UP TO DATE!
MARCH
23
© AWMB/Robert Herbst
© AWMB
THANK YOU
FOR YOUR ATTENTION
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Wednesday 27 January 2021
Thank you for your attention
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