Webtrends der weg nach vorn - Casey Carey

Webtrends Product Road MapCasey Carey, VP of Products

@caseycarey

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2 of 3 marketers struggle with theirDIGITAL STRATEGY

a new generation ofDIGITAL MARKETING

Attract & Engage

Search Engine Marketing

Social Network & Display

Advertising

Content & Engagement Applications

Target & Convert

Customer Scoring& Segmentation

Testing & Optimization

Targeting Campaigns

Conversion Applications

Measure & Analyze

Digital Analytics

Campaign Analytics

Customer Analytics

Web & Micro-sites

Mobile Apps

MobileWeb

Social Web

create, measure, and improveDIGITAL MARKETING

theROAD AHEAD

The “Splinternet”

CHALLENGE #1

yesterday’sDIGITAL BUSINESS

today’sDIGITAL BUSINESS

one optionMEASUREMENT IN SILOS

another optionA WEB ANALYTICS TOOL

Brand

Channels

providing unifiedCHANNEL AND BRAND

New Data SourcesCHALLENGE #2

<!-- START OF SmartSource Data Collector TAG --> <script type="text/javascript"> //<![CDATA[ // Add custom parameters here. //_tag.WT.mc_id=_tag.dcsQP("cid"); _tag.dcsCollect(); //]]>> </script> <noscript> <div><img alt="DCSIMG" id="DCSIMG" width="1" height="1" src="http://statse.webtrendslive.com/dcswxkx6r100004rra9vt8h0n_9g3z/njs.gif?dcsuri=/nojavascript&amp;WT.js=No&amp;WT.tv=8.6.0"/><

Brand

Channels

adding rich,NEW DATA SOURCES

Campaign AnalyticsCHALLENGE #3

tracking campaignsACROSS CHANNELS

Campaign

The next generation of Digital Analytics.

• Analytics Across Your Digital Channels

• Data Beyond the Tag

• Intelligent Campaign Discovery

PREVIEW

SPACES

built onDATA STANDARDS

SITE

FACEBOOK

Facebook PageFacebook App

APIAPI

Likes Fans Comments Shares

MOBILE

GROUPS

CAMPAIGNS

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Mobile Report Packs

Social Report Packs

Spaces

Groups

New Look and Feel

Facebook API Data

iTunes Data

Blackberry SDK

iOS SDK

Windows Phone SDK

Android SDK

PostRank Engagement Score

Alexa Traffic RankBitly Integration

Campaign DiscoveryPage Dashboard

Campaign Dashboard

Thumbnails

Improved Usability

HTML5 Geomaps

Improved Profile Dashboards

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April 25th

• Analytics Across Your Digital Channels

• Data Beyond the Tag

• Intelligent Campaign Discovery