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Websites… Why, What, Who & How
By Sam Barnes, Director Design Monkey Media Ltd
www.design-monkey.co.uk
Website Objectives
• What do I want to achieve from the website?
• What are the key objectives and goals?
• How is your website going to benefit your business?
Intended Audience
• Who is your website for?
– Age
– Gender
– Interests
– Geography
• What do they want or need from your website?
Website Classification
• Corporate
• Dating
• Showcase or Portfolio
• Content
• Ecommerce
• Community (social)
• Review
• Government
• Personal
• Blog
• Affiliate
• Forum
• More…
Exercise.
• Websites Objectives. In ranking order, what are your main website objectives?
• Intended Audience. Please describe the main audiences for your website.
• Website Classification. What type of website do you have or wish to have.
DESIGN CONSIDERATIONS
1. Your Brand
2. Goal of the website
3. Target Audience
4. Content
5. Interactivity
6. Trends / Fashion / Technology
DESIGN CONSIDERATIONS
1. Your Brand
2. Goal of the website
3. Target Audience
4. Content
5. Interactivity
6. Trends / Fashion / Technology
CMS CONTENT MANAGEMENT SYSTEM
Features a user interface that allows a user to add, modify and remove content
Text
Photos Video
Audio
Log in via browser to a secure administrator area of the website to update:
Documents Graphics
“A large chunk of website visitors are now coming from mobile devices (36% as of September 2014, according to StatCounter)”
RESPONSIVE WEB DESIGN
EXERCISE WHAT FEATURES DO YOU WANT ON YOUR WEBSITE (and why)?
Image slider
Newsletter sign-up form
Social media feed(s)
Contact form Blog/News feed
Social media icons
Document downloads
Portfolio/Gallery
Members login
Survey
Forum
Testimonials
Products
Event Management
Bespoke & Advanced Development
By Sam Barnes, Director Design Monkey Media Ltd
www.design-monkey.co.uk
Bespoke Development
• What is bespoke development?
• Why would I need bespoke development?
• What are the benefits?
Examples of Bespoke Development
• Development of an LMS
• Modifying a theme or plugin
• Integrating a 3rd party system
• Creating a website without an off the shelf CMS
Security
• Why?
• How?
• Guarantees?
“On average 30,000 new websites are hacked every day and the majority of the sites hacked are legitimate small businesses” (source Sophos Labs)
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