Webinar - How to think like PR people but measure like Mad Men

How to think like PR people but measure like Mad Men

”Jump on the bandwagon or...”

1 billion 800 million 200 million 100 million 100 million

User statistics

•  Personal touch"

•  Crowdsourcing for great ideas"

•  Keeping an eye on the competitors

Traditional media vs. social media

LISTEN PLAN EXECUTE MEASURE

LISTEN

•  What do your clients want/need?"

•  Understand how they run their business"

•  Mission and goals

•  What do we want to achieve? ü  awareness ü  sales ü  loyalty

•  What are the steps to get there? •  Set measurable goals

EXECUTE

•  Be consistent - do what you promise

•  Tackle issues promptly •  Keep it iterative

MEASURE

•  Have your measurement flow and tools ready

•  Measure from day one •  Easy to measure vs. relevant

Examples - Constitution of Iceland

Examples - BMI’s Pinterest Lottery

Examples – Atria Kitchen Roulette App

Examples – Adidas Christmas App

Conclusion

•  Understand the environment

•  Listen and take action

•  Produce quality, shareable content

•  Plan and measure

Thank you

paula.holst@hammerkit.com

+44 151 705 3624

Webinar - How to think like PR people but measure like Mad Men

Documents

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