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Web Design. Tips for designing a web page. Purpose of Website. To inform To persuade To market/sell To entertain To advocate KNOW YOUR PURPOSE!. Content. Easy to read Eye-catching Easy to scan No text in images or over images. Emphasize important points Bold Colored font - PowerPoint PPT Presentation
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WEB DESIGNTIPS FOR DESIGNING A WEB PAGE
PURPOSE OF WEBSITETo informTo persuadeTo market/sellTo entertainTo advocate
KNOW YOUR PURPOSE!
CONTENT• Easy to read• Eye-catching• Easy to scan• No text in images
or over images
• Emphasize important points• Bold• Colored font• Lists –bullets or
numbers
DESIGN PRINCIPLES1. Alignment2. Proximity3. Repetition4. Contrast5. Grammar/Spelling
ALIGNMENT• Items on the page are lined up with each other• 2 types of alignment
• Horizontal• Vertical
• Choose 1 type of each• Use tables with invisible borders
• Professional look• Keeps elements aligned correctly
BE CONSISTENT!
PROXIMITY• Relationships which develop when items
are close to each other• Examples:
• Title/Subtitle• Picture/Caption• Heading (article title)/Article
• Group items together which are related
REPETITION• Some elements must be the same on every page• Use the same layout on every page• Repetition of elements give a unified, smooth look and
transition from page to page • Navigation buttons• Colors• Style• Illustrations• Format• Layout• Typography
CONTRAST• What draws the eye onto the page• Designs to consider
• Style• Colors• Arrangement• Graphics
• Create a focal point
DESIGN TIPSFONTS• Serif (Times New Roman) *with tails*
• vs • Sans Serif (Verdana) *no tails• Sans serif is easier to read on screen
• Use a font scheme of no more than 3 fonts throughout pages
• Font size 8-14
• Left align is best (except titles)
• Don’t underline text-hyperlinks are underline
• Use same color for titles and text throughout
ALL PAGES SHOULD BE THE SAME
DESIGN TIPSCOLORS• Use complementary
colors – no more than 3 colors
• Think of a house- 3 colors:• Main house• Trim• Accent color – doors & shutters
• Light backgrounds with dark fonts is best
• Stay away from bright colors and colors which are difficult to read such as RED and YELLOW
DESIGN TIPSNavigation• Where am I?• Where have I
been?• Where can I go?
• Should answer all 3 questions
• Should be the same on every page
DESIGN TIPSWhite Space• Page should be evenly distributed• Allow some space between graphics and text so the page
doesn’t look cluttered• Use squint test
• Stand back, squint eyes and see how it looks from that view for layout and white space
DESIGN TIPSHave a paper plan!Apply KIS principle (Keep It Simple!)
GRAMMAR & SPELLINGPROOF, PROOF, PROOF…REVISE, REVISE, REVISE …
Good Luck!!
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