Web Content Management: Two Schools, Two Philosophies, Two Solutions (243862006)

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Web Content Management: Two Schools,Two Philosophies, Two Solutions

Mark Albert – George Washington University

Aren Cambre – Southern Methodist University

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The Products

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The products

● GW: Drupal● SMU: Sitecore

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The Institution

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Institutional relationships

GW: External RelationsSMU: Integrated Marketing

(Public Affairs)

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Selection process

GW: stakeholders, RFP, demos,scoring

SMU: Gartner, CMS Watch ,RFP, expert-driven

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Where are you in your CMS world?

Have open-source CMS

Have commercial CMSDoing CMS source selectionThinking about CMS

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The Cost

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Software acquisition cost

● GW: free software, expensiveknowledge

● SMU: upfront licensing andtraining

Overall start-up cost roughly equal!

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Total Cost of Ownership

GW: continuous development -higher opex

SMU: higher capex, lower opex

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Staffing

GW: 2.75 FTESMU: 2 FTE

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The Software

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Product Orientation

GW: developer-oriented, agilefeature set

SMU: developer-oriented, agilefeature set

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Flexibility

GW: extreme =Dates/Dollars/Deliverables

SMU: API to extend

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Code reuse across enterprise

GW: easy feature reuseSMU: easy feature reuse

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Content Reuse

GW: easy, not out-of-the-boxSMU: easy, built in

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Enterprise suitability

GW : many sites, “cookie factory” SMU: one site

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OOTB readiness

GW: Drupal limited, requiresmodules

SMU: Sitecore ready from start

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Features roadmap

GW: stakeholder demand +module availability

SMU: Sitecore has featureroadmaps

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Systems integration

GW: available but intentionallylimited

SMU: .NET Frameworkstack/utilities

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Network diagram (GW)

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Network diagram (SMU)

wcmqadev environment

SQL Server

Netscaler

wcmstageauthoring environment

wwwcontent deliveryenvironment 1

wwwcontent deliveryenvironment 2

SQL Server cluster

teh interwebs and tubes

firewallzors

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The Process

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Time to market

GW: 7 months pilot + 5 monthscookie factory + 7 months

migrationSMU: 4 months pilot + 6 yearsmigration

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What is your development/designresourcing?

In-house

OutsourcedHybrid

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Development/design resourcing

GW: in-house developersSMU: in-house developers

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Product support - In/Out

GWo In-house: 2 FTE developers, 1.25 FTE server supporto Outside: custom support options

SMUo In-house: 2 FTEs of Sitecore developers and productowners

o Outside: vendor support

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Upgrades

GW: testing, variable complexitySMU: major upgrade = 1

business day

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Upgrade frequency

GW: planned for every 6 monthsSMU: once a year

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Routine maintenance

GW: weekly, outage window,stakeholder notification

SMU: during business hours,rare outages

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The Risk

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Risks

GW: for-profit transitionSMU: vendor company

health/acquisition

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Vulnerabilities

GW: Drupal community quickwith fixes

SMU: no change required due tovulnerability

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Exit strategy

GW: have access to all dataSMU: have access to all data

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What is your hosting model?

In-house

OutsourcedHybrid

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Hosting opportunities

GW: in-house, cloud, colocation,third-party

SMU: in-house, cloud,colocation, vendor

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Business continuity

GW: assembled on ownSMU: hot failover, geographically

dispersed cluster

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The end

GW: Mark Albert – malbert@gwu.edu

SMU: Aren Cambre – acambre@smu.edu

Thoughts?Questions?Comments?

Concerns?

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