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Web 2.0:
Helene Blowershelene.blowers@gmail.com
Moving Libraries Forward to Web 2.0
Infopeople Webcast
May 9, 2007
What Library Managers
Need to Know
Image: Ocean Flynn @Flickr
Web 2.0 in Mainstream Media
The spring of 2006 will go down as a curious
moment in (time when) the mainstream-media
steamroller caught up with a bona fide cultural
phenomenon, then flattened it into a cliché
before the average person knew what all thefuss was about. That's ironic, because the fuss
was about the average person--that is, his or her
participation in what's known as "social
media," "social networking," "user-generated
content," the "live Web."
The Network Unbound, Fast Company June 2006
Web 2.0 Wake up
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“Web 2.0 generally refers to a second generation of
services available on the WWW that lets people
collaborate and share information online.” - Wikipedia.com
Shared Pictures =
Shared Knowledge =
Shared Bookmarks =
Shared News =
Shared Videos =
Shared Everything =
Web 2.0 Definition
Web 2.0 Communities
“The central idea of (Web 2.0 technologies) is harnessing
collective intelligence.” - Tim O’Reilly, O’Reilly Media
Web 2.0 Watermill
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Web 2.0 Logos
Enlightening Educating Expanding Everyone Empathic
Emerging Elementary Entertaining Enriching Enjoyable
Essential Exciting Empowering Electronic
Engaging Equality Embedded Embracing Enabling
Energetic Enchanting Encouraging …
Web 2.0
Organizational
Effectiveness &
Employee
Engagement
Marketing &
CustomerEngagement
Web 2.0 Applications
Web 2.0 is about creating dialogue.
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Blog:
Short for “web log”
an easy to use publishing tool that
lists content in reverse date order
a great way to engage staff & library
users in conversation
all of the above
http://www.darienlibrary.org/directorsblog/
Blogs: External
PLCMC internal Circ communication blog
Blogs: Internal
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http://www.blogwithoutalibrary.net/links/
Blogs in Libraries
Wiki:
a Hawaiian word meaning “quick”
a collaborative web space that
anyone* can edit
a useful tool for sharing library
knowledge or engaging users
all of the above
http://www.libraryforlife.org/subjectguides/
Wiki: External
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http://booklovers.pbwiki.com
Wiki: External
Wiki: Internal
http://www.libsuccess.org
Wikis in Libraries
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RSS:
short for Really Simple Syndication
an effective tool in keeping up news
& trends
a great way to find out what people
are saying about your library
all of the above
RSS (XML) if native format – NOT Pretty!
RSS in native format
My Yahoo portal – RSS Feeds
Yahoo News Aggregator
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http://www.hclib.org/pub/search/RSS.cfm
RSS: External
http://tinyurl.com/yk8npb
RSS: Internal
Bloglines.com
RSS: Monitoring your library
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Podcast:
2005 word of the year
an audio file that is available through
RSS
an effective way to engage youth and
market library services
all of the above
http://www.homerlibrary.org/audioreviews.asp
Podcast: External
http://www.fairfaxcounty.gov/library/bookcast/
Podcast: External
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http://learningatlcpl.blogspot.com
Podcast: Internal
Podcasting Libraries
http://www.libsuccess.org/index.php?title=Podcasting
MySpace (Social Networking):
The most popular web site for the under 20
crowd.
The 2nd most popular visited site on theWWW
A great way to connect with teens
all of the above
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www.myspace.com/libraryloft
Social Network: External
www.myspace.com/libraryloft
Social Network: External
www.myspace.com/libraryloft
Social Network: External
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Social Network: Internal ?
http://library20.ning.com
What can
Libraries do to
continually
keep up with
changes ?
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Player [pley-er] noun
1. a person or thing that plays.
2. one actively involved especially in a competitivefield or process.
Become a “Knowledge Player”:
15 minutes a day
Become a “Knowledge Player”:
15 minutes a day
Subscribe to a
few blogs
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Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Photo by Uma B. - Flickr
Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Create a learning
blog
Photo by Lemonade Dusk- Flickr
Become a “Knowledge Player”:
15 minutes a day
Subscribe to just
5 blogs
Tag “play items”
in Del.icio.us
Create a learning
blog
PLAY!!!!!Photo by Bukutgirl - Flickr
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http://our23things.infopeople.org
Web 2.0 Tips for Managers:
- Support staff learning for all members of staff
(especially mgmt & support) to participate.- Build the program for late-bloomers
- Allow participants to blog anonymously
- Communicate weekly using 1.0 methods
- Focus on discovery & encourage challenges
- Encourage staff to use each other & work together.
- Find funding for incentives – Huge ROI
- Remember that it’s not about acceptance or
doing it right. It’s about exposure.
- & continually encourage staff to play!!!!!
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Where do I find
links to all of
today’s stuff?
http://del.icio.us/Web4Managers
Helene Blowerswww.LibraryBytes.com
helene.blowers@gmail.com
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