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Contact ACS Webinars™at acswebinars@acs.org 1

Have Questions?

Use the Questions Box!

Contact ACS Webinars™at acswebinars@acs.org 2

National Chemistry Week

Coordinator Training Webinar

3

George Heard, Chair

ACS Committee on

Community Activities

Nancy McCormick-Pickett

ACS Office of Public Affairs

LIVE INTERACTIVE LEARNING @ YOUR DESKTOP

Thursday, September 19, 2013

6:30 p.m. - 8:00 p.m. Eastern time

“Energy: Now and Forever!”—

National Chemistry Week

Resources for High and Middle

School Science Presented by: Michael Tinnesand

and Tracy Halmi

5

NCW Illustrated Poem Contest

As part of National Chemistry Week the ACS

is sponsoring an illustrated poem contest for

students in kindergarten – 12th grade. The

contest is focused on “Where’s the

Chemistry?” Participants are encouraged to

illustrate concepts related to the energy

theme.

Deadline November 1, 2013!

Haiku

Limerick

Ode

ABC poem

Free Verse

End Rhyme

Blank Verse

Sonnet Cassie Kiewiet, 11th Grade

Kalamazoo Local Section

National Chemistry Week 2013

National Chemistry Week 2013

Have Questions?

Use the Questions Box!

Contact ACS Webinars™at acswebinars@acs.org 8

NCW 2013 Theme and Resources

American Chemical Society 9

Dr. George L. Heard, Chair ACS Committee on Community Activities

• Associate Professor of Chemistry, UNC Asheville

• NCW Coordinator for Western Carolinas Local Section

• Co-chair 2013 National Chemistry Week Theme Team

Contact: glheard@gmail.com

10

National Chemistry Week Fourth Week in October

2008: Having a Ball with Chemistry

2009: Chemistry – It’s Elemental!

2010: Behind the Scenes with Chemistry

2011: Chemistry – Our Health, Our Future!

2012: Nanotechnology – The Smallest BIG Idea in Science!

2013: Energy: Now and Forever!

2014: The Sweet Side of Chemistry – Candy

Energy: Now and Forever!

Complements the 2011 International

Year of Chemistry Quarter 2 Theme:

Energy – It’s Everywhere!

Focus on Alternative Energy

Provide activities and articles

encompassing a wider range of

energy sources

Balance between traditional and

alternative energy sources

Use the energy theme

in your outreach

Make the connection between

chemistry and energy

Discuss the balance of renewable

and non-renewable energy sources

Inform about energy concerns in society

Hands on activities that generate energy

Highlights from Celebrating Chemistry

Articles

Energy – Now and Forever!

George Heard

Turning Sand into $and

Richard De Souza-Machado

Keep Us Warm and Get Us Moving!

Marilyn Duerst

BioMass into BioEnergy

Ronald D’Amelia

Nuclear Energy Powers Much of America

Ronald D’Amelia

13

Highlights from Celebrating Chemistry

Hands-on Activities

Pinwheel

Candle

Thermal Energy

14

Meg A. Mole Interviews

Features a chemist who works on new

technologies to be used in energy

production and use.

Michelle Buchanan

Oak Ridge National Laboratory

Michael Heben

University of Toledo

Esther Takeuchi

State University of New York at

Buffalo

15

Supplementary Materials

NCW PowerPoint Presentations

Electronic Resource list

Activities, games, and puzzles

16

Outreach Activity Fermentation in a Bag

17

http://www.glbrc.org/sites/default/files/Fermentation_In_A_Bag.pdf

NCW 2013 Community Event

Battery Recycling

All batteries, even rechargeable batteries, eventually stop working.

Since batteries contain certain metals that can be toxic to the

environment, they shouldn't be thrown out. Start a battery collection

service in our community:

Start your recycling campaign with a goal.

Setup a collection location with an appropriate receptacle to collect batteries.

Try not to use paper or cardboard. Label the container “Battery Recycling”.

Once the drive is over, collect batteries and battery-containing devices such as cell

phones and separate them by type.

Once you've collected them, take them to a local recycling facility.

Stores that sell electronics may also collect used batteries.

18

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Tools for Event Coordinators www.acs.org/ncw

Celebrating Chemistry

Safety information

Activity lists

Insurance

PR/fundraising

Get the microphone

What resources are available to help your local section

plan NCW outreach events?

20

Tools for Event Coordinators

NCW 2013 Fact Sheet

Photo Release Forms

Event Insurance Information

Sample Participant Surveys

This page also contains:

21

NCW Illustrated Poem Contest

As part of National Chemistry Week the ACS

is sponsoring an illustrated poem contest for

students in kindergarten – 12th grade. The

contest is focused on “Where’s the

Chemistry?” Participants are encouraged to

illustrate concepts related to the energy

theme.

Deadline November 1, 2013!

Haiku

Limerick

Ode

ABC poem

Free Verse

End Rhyme

Blank Verse

Sonnet Cassie Kiewiet, 11th Grade

Kalamazoo Local Section

Outreach Materials

Materials will be available at:

www.acs.org/outreach

22

Reporting and Evaluating Success

Event Participant Survey

Volunteer Experience Survey

Local Section Annual Reporting and

ChemLuminary Nominations

Event Participant Survey

Designed for the target

attendee age range

Five questions on

experience, three

questions on

demographics

Optional free response

question to help tailor

your event

Available in English and

Spanish

Email outreach@acs.org

to create a link or

download the paper

survey at the

coordinators page

Volunteer Experience Survey

Volunteers – we want to hear

from you!

CCA would like to know more

about the experience as a

volunteer

Results from this survey will

be used to guide CCA as to

how best to recognize and

assist volunteers

Look for a link in your email to

participate in this survey

ChemLuminary Nominations FORMS Annual Reporting

First, enter your NCW

as an “Event,

Activities and

Meeting”

Enter the

ChemLuminary

Award Nominations

Access to Forms may be requested from

the Local Section Chair.

NCW 2013

Chemluminary Award

Categories

2013 Award Categories

Outstanding Community Involvement in

National Chemistry Week

Outstanding NCW Event for a Specific

Audience

Best High School ChemClub NCW Event

Best Student Member NCW Event

Outstanding On-Going NCW Event

Most Creative NCW Celebration

Using the Yearly Theme

28 American Chemical

Society

Keys to being a Winner

Do the activity with the ACS spirit

Complete the nomination on the

annual report, making sure you

answer all of the questions

completely. The more information

you give us the better your chance

of winning the ChemLuminary

Award.

Remember: You are a winner just by

participating in NCW!

29 American Chemical

Society

30 American Chemical

Society

Sample Evaluation Rubric

Criteria Some Examples

Groups Reached Schools, libraries, scout troops

Variety of Programming Lectures, hands-on activities, contest

Creativity and Innovation New and unique activities, demos, etc

Volunteer Involvement and

Collaboration

High schools, LS members, companies

Publicity Newspapers, flyers, websites

Geographical Reach Number of communities involved; geographic

area covered

Outstanding Community Involvement in NCW

Recognizes a local section that generates the greatest amount of

community participation in NCW

Technology for Event Promotion

Consider including your event on

the ACS Member Network

You’ll get a stable URL for your

event which can be sent out to

other social media (Facebook,

Twitter…)

Your event can be included in RSS

feeds in ACS Local Section

websites

Events on the ACS Member

Network can be viewed by visitors

who are not members of the ACS

Member Network

http://www.acs.org/outreach

Publicize Your NCW Events: How to draw a crowd and generate headlines

American Chemical Society 33

•Nancy McCormick-Pickett, Manager, Strategic Communications, Society Communications, ACS Office of Public Affairs

– Member public relations programs

– Public relations support for Society programs (NCW, CCED, Kids & Chemistry)

– ACS Brand implementation and Chemistry Ambassadors program

•Contact Information:

n_mccormick-pickett@acs.org

American Chemical Society 34

Publicize Your NCW Events What we’ll cover

• Make your event newsworthy

– PR Guidebook (www.acs.org/lspr)

• Get the media’s attention

• Don’t leave a good story to chance—Make it happen

• Other ways to draw a crowd

Publicize Your NCW Events: Make your event newsworthy

• Think ahead—is your event worthy of news coverage?

– Will the public be interested? Kids? Adults?

– What ‘visuals’ can you promise to a reporter? What photo opportunities?

– Will the event be open to the public? Free or fee?

– Is it accessible to the news media?

American Chemical Society 35

Publicize Your NCW Events: Get the media’s attention

• Contact the news media for

both pre- and post-event news

coverage

– Templates at:

www.acs.org/lspr

– Know your 5 W’s

– Have a PR Chair? Engage

them!

– Have a PR office at your

institution? They may be

willing to help!

American Chemical Society 36

Publicize Your NCW Events: Make it happen

• Don’t leave a good story to chance—Make it happen!

– Designate an articulate, passionate spokesperson in advance

– Have prepared messages to communicate the value of chemistry in everyday life, the community, the nation,

– Facilitate access to good photos, interviews, reporter involvement

American Chemical Society 37

American Chemical Society 38

Publicize Your NCW Events: Northeast Tennessee Local Section

American Chemical Society 39

Publicize Your NCW Events: Other ways to reach out and draw a crowd

• Reach Out

– Flyers, newsletters, Websites of LS, universities, companies,

museums, schools, libraries, other venues in the community

– Facebook, Twitter? Blog? Before/during/after

– Think about the audience you’re after—how and where do they

get their information?

American Chemical Society 40

Publicize Your NCW Events: Other ways to reach out – promote free resources through the media

Landmarks Lesson Plans

• Inquiry-based student activities

designed for use in high school

chemistry and history lesson planning

• Based on material from the ACS

National Historic Chemical

Landmarks program

• Lessons, reading materials, videos

and student activities designed as

ready-to-go lessons,

• Easily implemented by a chemistry

teacher or his/her substitute, to

supplement a unit of study.

www.acs.org/landmarks/lessonplans

American Chemical Society 41

Publicize Your NCW Events: Other ways to reach out – promote free resources through the media

• Interview volunteers

about their best NCW

experiences

• http://bit.ly/Nojghe

• Capture the kids’ and

parents’ excitement at

your events

American Chemical Society 42

Publicize Your NCW Events: Other ways to reach out – promote free resources through the media

• For grades 5 – 7

• On request will send free copies – up

to two boxes to local sections

• Additional copies available for free at

ACS store www.acs.org/store

• Digital version online at

www.acs.org/chemistryambassadors

American Chemical Society 43

Generate your own headlines- Fourth graders enjoy chemistry

• After all that, no press?

– Provide pictures you took

to the media, with

descriptive captions and

your message. Be timely!

– Show excitement, action,

people enjoying chemistry!

American Chemical Society 44

Have Questions?

Use the Questions Box!

45 Contact ACS Webinars™at acswebinars@acs.org

National Chemistry Week

Coordinator Training Webinar

46

George Heard, Chair

ACS Committee on

Community Activities

Nancy McCormick-Pickett

ACS Office of Public Affairs

LIVE INTERACTIVE LEARNING @ YOUR DESKTOP

Thursday, September 19, 2013

6:30 p.m. - 8:00 p.m. Eastern time

“Energy: Now and Forever!”—

National Chemistry Week

Resources for High and Middle

School Science Presented by: Michael Tinnesand

and Tracy Halmi

Any Questions?

• Just email or look us up on the

web at www.acs.org/ncw

• email: outreach@acs.org

48 American Chemical Society