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The Specialists in Creative, Digital and Marketing Apprenticeships
Apprenticeship ReformsNoel Dunne
Director
The Specialists in Creative, Digital and Marketing Apprenticeships
Fundamentals of reforms
• Employer ownership
• Raising status of apprenticeships
• Competitiveness
• Professional, rigorous
• Higher levels to degree equivalent
• Apprenticeships given equal legal protection to degrees
The Specialists in Creative, Digital and Marketing Apprenticeships
Impact
• Replacement of Frameworks to Standards developed via Trailblazers
• 3m apprenticeship target
• Public sector target 2.3%
• Focus on higher level apps 3-7
• Employer ownership
• Apprenticeship Levy
• Co-investment
• Institute of Apprenticeships
The Specialists in Creative, Digital and Marketing Apprenticeships
Apprenticeship Trailblazers
• Developed by employers
• Create 2 page standards
• No mandatory NVQ/Qualification–unless require
• Focus on ‘occupational’ competence
• Partnerships – employer/ provider/ learner
• Min 20% off the job training
• Independent end point assessment
• Intention to replace all frameworks by 2020
The Specialists in Creative, Digital and Marketing Apprenticeships
Trailblazer Delivery
Training Provider / FE College:Deliver Training and Assessment
Training Provider / FE College / Employer
Deliver Training
Independent End Point
Assessment
The Specialists in Creative, Digital and Marketing Apprenticeships
Higher Apprenticeships
• Level 4 Foundation degree and above
• Alternative to current academic route
• Employer led – similar to trailblazers
• Degree plus apprenticeship
• Aligned with professional membership
The Specialists in Creative, Digital and Marketing Apprenticeships
Funding reforms
• Funding bands
• Apprenticeship Levy
• Co-investment
• Digital Apprenticeship Service
Apprentices registered before 30th April 2017 will be funded under the existing arrangements
The Specialists in Creative, Digital and Marketing Apprenticeships
Funding Bands
• 15 funding bands £1.5k - £27k
• 20% held back for completion/endpoint assessment
• Harmonisation of standards and frameworks into single costing structure
• Incentives: £1k per apprentice for 16-18s (payable at 3 and 12 months)
• Employer agrees package with training provider
• Training contract
The Specialists in Creative, Digital and Marketing Apprenticeships
Apprenticeship Levy
• 0.5% > £3m payroll costs
• One payment per org
• Every £1 paid into your levy pot = value £1.10
• £1k incentive for 16-18 apprenticeships
• Over levy co-investment – 90%:10%
• Levy valid for 24 months
• During 2018 ability to transfer up to 10% to another employer or to an ATA
• Can be used to reskill, upskill, accredit new skills
The Specialists in Creative, Digital and Marketing Apprenticeships
Calculating your levy paymenthttps://estimate-my-apprenticeship-funding.sfa.bis.gov.uk
• Employer of 1,000 employees, each with a gross salary of £20,000
• Pay bill: 1,000 x £20,000 = £20,000,000 • Levy sum: 0.5% x £20,000,000 = £100,000
• Allowance: £100,000 - £15,000 = £85,000 annual levy payment
Levy Pot = £93,500 Inc. 10 % top up
• Employer of 100 employees, each with a gross salary of £20,000.
• Pay bill: 100 x £20,000 = £2,000,000
• Levy sum: 0.5% x £2,000,000 = £10,000
• Allowance: £10,000 - £15,000 =
£0 annual levy payment
/
*Deducted monthly by HMRC from April 17
The Specialists in Creative, Digital and Marketing Apprenticeships
Non Levy Payers
• Small employers <50 Employees – 16-18’s or up to 24 with EHCP (Education and Health Care Plan) ‘Free’
• Others 90%:10% co-investment
• Same incentives for 16-18: £1k per learner
The Specialists in Creative, Digital and Marketing Apprenticeships
Funding bands– How they work
• Example funding band limit = £6,000 • Price you negotiate with your training
provider = £5,000 • The cost is within the funding band limit• £1k incentive 16-18
• Example funding band limit = £6,000 • Price you negotiate with your training provider
= £7,500 • The cost is above the funding band limit• £1k incentive 16-18
£5,000 will be deducted from your levy account over the life of the apprenticeship.
Levy payers Non-levy payers*
<50 employees – 16-18 no payment
You will be required to contribute £500 of the £5k cost – over course of apprenticeship.
£6,000 will be deducted from your levy accountover the life of the apprenticeship.You will be responsible for paying £1,500 not from digital account
Levy payers Non-levy payers*
<50 Employees – 16-18 no payment up to £6k
You will be required to pay £600 of the £6k cost, and you will be responsible for paying £1,500.
The Specialists in Creative, Digital and Marketing Apprenticeships
Digital Apprenticeship Service
• Provider portal – selection of training provider and end point assessment org
• Virtual account- initially levy payers only
• Monitors spend against provision
• Monthly payment to Provider
• Visible to Employer/Provider/DfE
The Specialists in Creative, Digital and Marketing Apprenticeships
Institute for Apprenticeships
• An independent employer-led body that will regulate the quality of apprenticeships, set up by April 2017 (shadow form from 2016)
• An independent Chair will lead a small Board comprised primarily of employers, business leaders and their representatives.
• Role:
– Approve/reject Expressions of Interest, standards and assessment plans
– Provide advice and guidance during their development
– Maintain a public database of apprenticeship standards and publish information illustrating potential gaps
– Advise on the maximum rate of Government funding that should be assigned to each standard
The Specialists in Creative, Digital and Marketing Apprenticeships
Next Steps
December2016
January of 2016
March 2016 May 2017 July 2017
HMRC releaseguidance, how to calculate and pay the levy
SFA Publish confirmed funding rules
Full set of confirmed funding guidelines published
Registration for DAS account opens
National ApprenticeshipWeek
Digital Apprenticeship Service operational
New funding model live
Institute for Apprenticeships in place
First Levy fund deposited and available for spend
AGE 16-24 Grant scheme currentend date 31st July 2017
The Specialists in Creative, Digital and Marketing Apprenticeships
Issues to consider
• What are your organisation’s priority skills requirements?
• Are there programmes suitable to meet your needs – is there a trailblazer/standard programme for your sectors?
• How can you use apprenticeships to reskill existing staff?
• Prior qualifications, will be able to deliver same or lower level qualifications to acquire substantive new skills
• Who has the skills to mentor and develop young apprentices?
• How will you work with your training provider to deliver your needs?
The Specialists in Creative, Digital and Marketing Apprenticeships
• Social Enterprise UK award winners 2015 for education, training and jobs
• Apprentices4England training provider of the year award winners 2014/15/16
Creative Alliance
We enable talented young people to get into creative, digital and marketing roles.
• Highly commended Birmingham Post Business Awards 2015
• 80% of apprentices went into employment and 15% went on to higher education
• The minimum amount we grew creative businesses in this region over the last year is £1,125,000
The Specialists in Creative, Digital and Marketing Apprenticeships
Job Roles
• Account Executive
• Copywriter
• Digital Marketer
• Front of House Assistant
• Lighting Technician
• Production Assistant
• Sound Technician
• UX Designer
• Video Editor
• Web Developer
= some of the roles 80% of our apprentices secure as a full time job.
The Specialists in Creative, Digital and Marketing Apprenticeships
How we can support you
• Maximise use of levy
o Skills assessments
o Advice and support
o Recruitment
o Strategic planning
• Creative Industry insight
o Specialists
o Apprenticeships are tailored to your business needs
o Full support from industry professionals within the region
o As much as possible delivered on site
o 80% complete, 80% of those are employed, 10%
o go onto degree
o Fraction of the cost of recruiting
The Specialists in Creative, Digital and Marketing Apprenticeships
How we’re working with the RSC
• Apprentice delivery:
o Front of House
o Technical Theatre
• Customer Service Training:
o Welcome Host
• Planning and using levy:
o New starts & existing staff
The Specialists in Creative, Digital and Marketing Apprenticeships
Recruiting Apprentices
• Job description templates
• Free recruitment service
• Mandatory induction to help transition into WBL
• “Try before you buy” option
• Flexible approach to suit companies
• Each apprentice has a designated training mentor/assessor
• Each company has regular liaison with us
• We provide HR and H&S support
The Specialists in Creative, Digital and Marketing Apprenticeships
Develop your workforce
• Support organisations in improving productivity of existing staff
• Adult Apprenticeships and Up-Skilling your existing workforce
• We identify skills gaps and devise training programmes
• Use your Levy funds to access nationally recognised accredited training for your staff
• Delivery of NVQ’s and short courses through qualified and accredited staff
• Commercial training
The Specialists in Creative, Digital and Marketing Apprenticeships
Questions
With thanks to RSC, BRB, PM Training
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