Warning: Don't Assume Your Business Processes Use Master Data · ... Don't Assume Your...

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© 2010 Forrester Research, Inc. Reproduction Prohibited© 2009 Forrester Research, Inc. Reproduction Prohibited1

Warning: Don't Assume Your Business Processes Use Master Data

Clay Richardson

September 15, 2010

© 2010 Forrester Research, Inc. Reproduction Prohibited2

Business process professionals must recognize data and

process as two sides of the same coin to drive effective

business transformation.

© 2010 Forrester Research, Inc. Reproduction Prohibited3

Survey of 2227 SMB and Enterprise IT decision makers

© 2010 Forrester Research, Inc. Reproduction Prohibited3

Survey of 2227 SMB and Enterprise IT decision makers

I heard this BPM thing might help us reduce

costs.

© 2010 Forrester Research, Inc. Reproduction Prohibited3

66%BPM

Survey of 2227 SMB and Enterprise IT decision makers

I heard this BPM thing might help us reduce

costs.

© 2010 Forrester Research, Inc. Reproduction Prohibited3

66%BPM

64%Open

Source

Survey of 2227 SMB and Enterprise IT decision makers

I heard this BPM thing might help us reduce

costs.

© 2010 Forrester Research, Inc. Reproduction Prohibited3

66%BPM

64%Open

Source40%SaaS

Survey of 2227 SMB and Enterprise IT decision makers

I heard this BPM thing might help us reduce

costs.

© 2010 Forrester Research, Inc. Reproduction Prohibited4

BPM adoption strongest in hardest hit sectors

Source: August 2010, “Forrester Wave™: Business Process Management Suites, Q3 2010” Forrester report

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BPM programs face many critical challenges.

© 2010 Forrester Research, Inc. Reproduction Prohibited5

BPM programs face many critical challenges.

Building consensus and

adoption

© 2010 Forrester Research, Inc. Reproduction Prohibited5

BPM programs face many critical challenges.

Building consensus and

adoption

Growing process skills

and roles

© 2010 Forrester Research, Inc. Reproduction Prohibited5

BPM programs face many critical challenges.

Building consensus and

adoption

Growing process skills

and roles

Connecting process

improvement to data quality

© 2010 Forrester Research, Inc. Reproduction Prohibited6

Why don’t process professionals find data sexy?

Source: http://www1.pictures.gi.zimbio.com/Chanel+Cruise+2010+Fashion+Show+-Fcz3Iv1SeLl.jpg

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Why do data management professionals overlook process context?

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Why do data management professionals overlook process context?

“Data is an IT problem” business

mentality

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Why do data management professionals overlook process context?

“Data is an IT problem” business

mentality

Leads to…

© 2010 Forrester Research, Inc. Reproduction Prohibited7

Why do data management professionals overlook process context?

“If we build it, they will come” IT

mentality

“Data is an IT problem” business

mentality

Leads to…

© 2010 Forrester Research, Inc. Reproduction Prohibited8

Most teams fail to see the connection between BPM and MDM…

Source: September 2009, “Warning: Don’t Assume Your Business Processes Use Master Data” Forrester report

© 2010 Forrester Research, Inc. Reproduction Prohibited8

Most teams fail to see the connection between BPM and MDM…

83%No interaction

Source: September 2009, “Warning: Don’t Assume Your Business Processes Use Master Data” Forrester report

© 2010 Forrester Research, Inc. Reproduction Prohibited8

Most teams fail to see the connection between BPM and MDM…

83%No interaction

Limited interaction 11%

Source: September 2009, “Warning: Don’t Assume Your Business Processes Use Master Data” Forrester report

© 2010 Forrester Research, Inc. Reproduction Prohibited8

Most teams fail to see the connection between BPM and MDM…

83%No interaction

Limited interaction 11%

Coordinated 8%

Source: September 2009, “Warning: Don’t Assume Your Business Processes Use Master Data” Forrester report

© 2010 Forrester Research, Inc. Reproduction Prohibited9

… until it’s too late

Vicious cycle of process data

failure

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… until it’s too late

1. Master data issues unaddressed or left unresolved

Vicious cycle of process data

failure

© 2010 Forrester Research, Inc. Reproduction Prohibited9

… until it’s too late

2. Garbage in, garbage out creates process confusion

1. Master data issues unaddressed or left unresolved

Vicious cycle of process data

failure

© 2010 Forrester Research, Inc. Reproduction Prohibited9

… until it’s too late

2. Garbage in, garbage out creates process confusion

3. Lack of process trust slows BPM momentum

1. Master data issues unaddressed or left unresolved

Vicious cycle of process data

failure

© 2010 Forrester Research, Inc. Reproduction Prohibited9

… until it’s too late

2. Garbage in, garbage out creates process confusion

3. Lack of process trust slows BPM momentum

4. Data conflicts reinforce silo’d approach to process improvement

1. Master data issues unaddressed or left unresolved

Vicious cycle of process data

failure

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MDM teams only focus on cleaning downstream data – after the fact.

Source: October 2009, “It's Time To Invest In Upstream Data Quality” Forrester report

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What are the risks of not connecting data quality to process context?

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What are the risks of not connecting data quality to process context?

Low quality data

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What are the risks of not connecting data quality to process context?

Low quality data

Business Processes

© 2010 Forrester Research, Inc. Reproduction Prohibited11

What are the risks of not connecting data quality to process context?

Low quality data

Business Processes

Process intelligence and reporting

© 2010 Forrester Research, Inc. Reproduction Prohibited11

What are the risks of not connecting data quality to process context?

Low quality data

Business Processes

Process intelligence and reporting

Low quality outcomes

© 2010 Forrester Research, Inc. Reproduction Prohibited11

What are the risks of not connecting data quality to process context?

Low quality data

Business Processes

Process intelligence and reporting

High quality data

Low quality outcomes

© 2010 Forrester Research, Inc. Reproduction Prohibited11

What are the risks of not connecting data quality to process context?

Low quality data

Business Processes

Process intelligence and reporting

High quality data

Processes connected to master data

Low quality outcomes

© 2010 Forrester Research, Inc. Reproduction Prohibited11

What are the risks of not connecting data quality to process context?

Low quality data

Business Processes

Process intelligence and reporting

High quality data

Processes connected to master data

Process intelligence and reporting

Low quality outcomes

© 2010 Forrester Research, Inc. Reproduction Prohibited11

What are the risks of not connecting data quality to process context?

Low quality data

Business Processes

Process intelligence and reporting

High quality data

Processes connected to master data

Process intelligence and reporting

Low quality outcomes

High qualityoutcomes

© 2010 Forrester Research, Inc. Reproduction Prohibited12

Process data management synchronizes efforts between BPM and MDM teams.

© 2010 Forrester Research, Inc. Reproduction Prohibited12

Process data management synchronizes efforts between BPM and MDM teams.

Process data management provides a safety net against process data failure.

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Process data management synchronizes efforts between BPM and MDM teams.

MDM

Implement data governance

processes for cleansing

upstream data.

Process data management provides a safety net against process data failure.

© 2010 Forrester Research, Inc. Reproduction Prohibited12

Process data management synchronizes efforts between BPM and MDM teams.

MDM

Implement data governance

processes for cleansing

upstream data.

BPM

Ownership for data quality

throughout all phases of

implementation.

Process data management provides a safety net against process data failure.

© 2010 Forrester Research, Inc. Reproduction Prohibited13

IT stewards

Business-savvy Strong communicators

Educators across ITProcess architects

As IT stewards, data architects and process architects are critical to the success of data governance and process improvement efforts across multiple business initiatives.

© 2010 Forrester Research, Inc. Reproduction Prohibited14

Business stewards

IT-savvy Strong communicators

Educators across the business

Experienced business analysts and process analysts with the expertise to bridge business and IT communications often make the best business stewards.

© 2010 Forrester Research, Inc. Reproduction Prohibited15

Identify similar roles across BPM and MDM initiatives

No involvement Some involvement Full involvement

BusinessSteward

ITSteward

MDM

BusinessSteward

ITSteward

BPM

© 2010 Forrester Research, Inc. Reproduction Prohibited15

Identify similar roles across BPM and MDM initiatives

No involvement Some involvement Full involvement

BusinessSteward

ITSteward

MDM

BusinessSteward

ITSteward

BPM

Prioritization and business case development

© 2010 Forrester Research, Inc. Reproduction Prohibited15

Identify similar roles across BPM and MDM initiatives

No involvement Some involvement Full involvement

BusinessSteward

ITSteward

MDM

BusinessSteward

ITSteward

BPM

Prioritization and business case development

Requirements analysis

© 2010 Forrester Research, Inc. Reproduction Prohibited15

Identify similar roles across BPM and MDM initiatives

No involvement Some involvement Full involvement

BusinessSteward

ITSteward

MDM

BusinessSteward

ITSteward

BPM

Prioritization and business case development

Requirements analysis

Business policies and standards

© 2010 Forrester Research, Inc. Reproduction Prohibited15

Identify similar roles across BPM and MDM initiatives

No involvement Some involvement Full involvement

BusinessSteward

ITSteward

MDM

BusinessSteward

ITSteward

BPM

Prioritization and business case development

Requirements analysis

Define KPI’s and metrics

Business policies and standards

© 2010 Forrester Research, Inc. Reproduction Prohibited15

Identify similar roles across BPM and MDM initiatives

No involvement Some involvement Full involvement

BusinessSteward

ITSteward

MDM

BusinessSteward

ITSteward

BPM

Technology selection

Prioritization and business case development

Requirements analysis

Define KPI’s and metrics

Business policies and standards

© 2010 Forrester Research, Inc. Reproduction Prohibited16

Governance

Scoping and Assessment

Requirements

Architecture and Solution

Monitoring

Define virtuous cycle of process data management

Is there accountability for data quality throughout the entire lifecycle?

Are we structuring and analyzing process data across internal silos?

Do process models show relationships to existing master data? Do data libraries show relationships to processes?

Is our data and application architecture supporting all information requirements use cases?

Is data quality measured and monitored for business processes?

Feedback

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Process analysts should ask probing questions about data…

Source: October 2009, “It's Time To Invest In Upstream Data Quality” Forrester report

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Data quality teams should map data operations back to key business processes

Source: October 2009, “It's Time To Invest In Upstream Data Quality” Forrester report

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Software vendors still playing catch up on process data management…

August 2009 “Forrester TechRadar™ For BP&A Pros: Business Process Management Suites, Q3 2009”

© 2010 Forrester Research, Inc. Reproduction Prohibited19

Software vendors still playing catch up on process data management…

August 2009 “Forrester TechRadar™ For BP&A Pros: Business Process Management Suites, Q3 2009”

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… but some vendors beginning to take process data seriously

© 2010 Forrester Research, Inc. Reproduction Prohibited20

… but some vendors beginning to take process data seriously

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… but some vendors beginning to take process data seriously

IBM and Metastorm provide impressive business glossaries

© 2010 Forrester Research, Inc. Reproduction Prohibited20

… but some vendors beginning to take process data seriously

IBM and Metastorm provide impressive business glossaries

Pega and Appian provide support for synchronizing data

© 2010 Forrester Research, Inc. Reproduction Prohibited21

First point of process data convergence: “business glossaries”

• Simplified data modeling and definition for process teams

• Connected to existing business glossaries defined by data architects and librarians

• Ability for process analysts to associate CRUD actions with specific activities

• But more needs to be done…

Source: IBM

© 2010 Forrester Research, Inc. Reproduction Prohibited22

Some vendors also embedding data quality metrics embedded into processes

Screenshot: Siperian BDD and Lombardi Teamworks Integration

© 2010 Forrester Research, Inc. Reproduction Prohibited© 2009 Forrester Research, Inc. Reproduction Prohibited23

Other BPM Trends To Watch

© 2010 Forrester Research, Inc. Reproduction Prohibited24

BPM is now the language of IT-to-BT

Vertical/ functional

Functional/process overlays

Process/functional overlays

Service/process organization

From traditional LOB and functional management

To Horizontal Centers of Excellence

Source: BPM Focus (www.bpmfocus.com)

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

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Old School BPM Suites

Multiple disconnected process models for a single process project.

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

Unified process repository for single-model refinement.

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

Unified process repository for single-model refinement.

Process repository

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

Unified process repository for single-model refinement.

Process repository

Business view

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

Unified process repository for single-model refinement.

Process repository

Business view

Technical view

© 2010 Forrester Research, Inc. Reproduction Prohibited25

Old School BPM Suites

Multiple disconnected process models for a single process project.

Unified process repository for single-model refinement.

Process repository

Business view

Technical view

“Sync and

Merge”

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage Optimize

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage OptimizeSoc

ial L

ayer

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage OptimizeSoc

ial L

ayer

Real-time,collaborative

discovery

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage OptimizeSoc

ial L

ayer

Real-time,collaborative

discovery

Shareddevelopment

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage OptimizeSoc

ial L

ayer

Ad-hoc anddynamic routing

Real-time,collaborative

discovery

Shareddevelopment

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage OptimizeSoc

ial L

ayer

Ad-hoc anddynamic routing

Real-time,collaborative

discovery

Shareddevelopment

Configurabledashboards, event

streams

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage OptimizeSoc

ial L

ayer

Enhancement tagging,ad-hoc path analysis

Ad-hoc anddynamic routing

Real-time,collaborative

discovery

Shareddevelopment

Configurabledashboards, event

streams

© 2010 Forrester Research, Inc. Reproduction Prohibited26

Social adds new layer to BPM fabric

Define Execute MonitorCreate

Manage OptimizeSoc

ial L

ayer

Singlemodel

refinement

Enhancement tagging,ad-hoc path analysis

Ad-hoc anddynamic routing

Real-time,collaborative

discovery

Shareddevelopment

Configurabledashboards, event

streams

© 2010 Forrester Research, Inc. Reproduction Prohibited27

Many social BPM patterns emerging

© 2010 Forrester Research, Inc. Reproduction Prohibited27

Many social BPM patterns emerging

Collaborative Discovery – Extending process discovery to include front-line business users and customers for bi-directional communication

© 2010 Forrester Research, Inc. Reproduction Prohibited27

Many social BPM patterns emerging

Collaborative Discovery – Extending process discovery to include front-line business users and customers for bi-directional communication

Shared Development - Extending development to include business stakeholders and non-developers as equal partners in process development.

© 2010 Forrester Research, Inc. Reproduction Prohibited27

Many social BPM patterns emerging

Collaborative Discovery – Extending process discovery to include front-line business users and customers for bi-directional communication

Shared Development - Extending development to include business stakeholders and non-developers as equal partners in process development.

Process Guidance – Tapping internal and external social networks to provide users with real-time guidance on how best to complete a specific process step or activity.

© 2010 Forrester Research, Inc. Reproduction Prohibited28

Conclusions

Process improvement and data quality are intimately linked and must work hand-in-hand

Connect process governance and data governance to minimize the risk of process data failure

Review and synchronize key tasks and roles across process improvement and master data initiatives

Develop a shared business glossary across business process and master data teams

© 2010 Forrester Research, Inc. Reproduction Prohibited29

Thank you

Clay Richardson

+1 703.584.2630crichardson@forrester.com

www.forrester.comtwitter: @passion4process

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