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43%31.172.2
39%29.560.8
56%39.4
153.9
25
27
29
31
33
35
37
39
41
43
45
35% 40% 45% 50% 55% 60%
Ave
rage
Age
Gender (% Female)
Market Size and Player Demographics by Platform[United States][PC Gamers Excludes Social Games]
vv
vv
vv
74%
66%
57%
44%
38%
34%
33%
24%
20%
16%
16%
14%
13%
12%
8%
0% 10% 20% 30% 40% 50% 60% 70% 80%
To Pass Time While Waiting
To Relax
To Take a Break from Other Activities
Mobile Games are Cheap or Free
To Challenge Myself
Can be Played on a Convenient Device
Can Play While Doing Something Else
My Friends and/or Family Play Them
There are Mobile Version of My Favorite Games
To Compete with Others
To Have New Experiences
Allow Me to Use My Device in Different Ways
Mobile Games take less time
To Interact With Others
Mobile Games are Easier
Percentage of Mobile Gamers that Endorse Reason for Playing Mobile Games
vv
15%
21%
23%
26%
26%
32%
33%
36%
39%
49%
53%
56%
61%
66%
66%
67%
73%
-85% -65% -45% -25% -5% 15% 35% 55% 75%
Sports
Shooter
Combat City Builder
Action
Card Battle
Racing
General Strategy
Tower Defense
General Arcade
Casino Skill (Poker)
Endless Runner
City Builder
Physics Puzzle
Brain Puzzle
Casino Chance (Slots)
Simulation
Matching Puzzle
Gender Splits by Mobile Genre[North America]
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15%
20%
25%
30%
35%
40%
45%
50%
55%
10% 20% 30% 40% 50% 60% 70% 80%
% P
laye
rs t
hat
Pla
y G
en
re o
n a
Sm
artp
ho
ne
On
ly
Gender (% Female)
Mobile GenresPlayer Gender, Device, and Market Size
Arcade Core Management/Simulation Puzzle Skill & Chance Strategy
PhysicsPuzzle
Brain Puzzle
MatchingPuzzle
General Arcade
EndlessRunner
Skill &Chance
Casino –Chance
CityBuilder
Combat City Builder
Sports
Shooter
Simulation
Music
Casino –Skill
TowerDefense
RPG
Racing
Card Battle
Action & Fighting
GeneralStrategy
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16%5%
0% 10% 20% 30% 40% 50% 60% 70% 80%
To Pass Time While Waiting
Can be Played on a Convenient Device
Mobile Games are Cheap or Free
To Relax
To Take a Break from Other Activities
Mobile Games are Easier
There are Mobile Version of My Favorite Games
Mobile Games take less time
To Have New Experiences
My Friends and/or Family Play Them
Can Play While Doing Something Else
To Challenge Myself
To Interact With Others
Allow Me to Use My Device in Different Ways
To Compete with Others
Percentage of Mobile Gamers that Endorse Reason for Playing Mobile Games
North America Japan
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vv
$368
$3,406
$7,291
$647
$2,790
$4,436
$-
$1,000
$2,000
$3,000
$4,000
$5,000
$6,000
$7,000
$8,000
Year 1 Year 2 Year 3
US
So
ftw
are
Rev
en
ue (
Millio
ns $
US
D)
Console Software Sales - 7th Gen vs. 8th Gen[USA][Digital and Physical][Excludes DLC][Year 1 is First Year of each Consoles Launch][2015 est.]
7th Gen 8th Gen
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$222
$1,900
$3,918
$563
$2,579
$4,064
$-
$500
$1,000
$1,500
$2,000
$2,500
$3,000
$3,500
$4,000
$4,500
Year 1 Year 2 Year 3
US
So
ftw
are
Rev
en
ue (
Millio
ns $
US
D)
Console Software Sales - 7th vs. 8th Gen[Wii Removed][USA][Digital and Physical] ][Year 1 is First Year of each Consoles Launch][2015 est.]
7th Gen 8th Gen
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7%
18%
15%
6%
22%21%
1%2%
16%
5%
32%
29%
0%
5%
10%
15%
20%
25%
30%
35%
General Entertainment Music & Rhythm Sports Racing Action Shooter
Perc
en
tag
e o
f U
S S
oft
ware
Sale
s
Percentage of Software Sales by Genre - 7th vs. 8th Gen[US]Digital and Physical]
2007 2014
vv
85
115
138
121
104111
146
206
7078 82 82
5358
4837
0
50
100
150
200
250
2008 2009 2010 2011 2012 2013 2014 2015
# o
f P
ub
lish
ers
wit
h R
ele
ases i
n Y
ear
Count of Active Yearly Publishers[Microsoft, Nintendo, & Sony Consoles]
Digital Only Traditional Market
vv
94%97% 98% 99% 99% 99%
58%
71%69%
71%66% 67%
25%
40%
34%37%
25% 25%
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Perc
en
tag
e o
f T
ota
l U
S S
W R
ev
en
ue
Percentage of Revenue from Top x Percentage of Titles - By Year[United States][Physical + Digital][Excludes DLC][Consoles]
Top 50%
Top 10%
Top 2%
vv
vv0
20
40
60
80
100
120
140
160
180
2013-Q1 2013-Q2 2013-Q3 2013-Q4 2014-Q1 2014-Q2 2014-Q3 2014-Q4 2015-Q1 2015-Q2 2015-Q3 2015-Q4
Early Access Titles by Quarter[Steam][April 2012 - March 2016]
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$499
$237
$501
$-
$100
$200
$300
$400
$500
$600
2010 2011 2012 2013 2014 2015
NA
Rev
en
ue (
Millio
ns)
PC F2P Genres & Annual Revenue[North America] [Client-Based Titles]
MMORPG Shooter MOBA
vv
19
100
80
133
-
20
40
60
80
100
120
140
To
tal H
ou
rs P
layed
Percentage of Player Base
Total Hours Played by Player Base - View of Partial Base (0%-75%)[Worldwide LTD][Steam Players]
BioShock Infinite Call of Duty: Black Ops II - Multiplayer Dota 2 The Elder Scrolls V: Skyrim
vv
85
2,489
916
-
500
1,000
1,500
2,000
2,500
3,000
1%
3%
5%
7%
9%
11%
13%
15%
17%
19%
21%
23%
25%
27%
29%
31%
33%
35%
37%
39%
41%
43%
45%
47%
49%
51%
53%
55%
57%
59%
61%
63%
65%
67%
69%
71%
73%
75%
77%
79%
81%
83%
85%
87%
89%
91%
93%
95%
97%
99%
To
tal H
ou
rs P
layed
Percentage of Player Base
Total Hours Played by Player Base - View of Entire Base (100%)[Worldwide LTD][Steam Players]
BioShock Infinite Call of Duty: Black Ops II - Multiplayer Dota 2 The Elder Scrolls V: Skyrim
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vv
$3.25
$7.58 $11.07
$16.64
$34.96
$74.80
$-
$10.00
$20.00
$30.00
$40.00
$50.00
$60.00
$70.00
$80.00
2010 2011 2012 2013 2014 2015
Pri
ze P
oo
l in
$U
SD
(M
illio
ns $
US
D)
Yearly eSports Prize Pools[Worldwide]
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43%
11%10%
7%4%
26%
0%
5%
10%
15%
20%
25%
30%
35%
40%
45%
Dota 2 League of Legends Counter-Strike: GlobalOffensive
Smite StarCraft II Other
Sh
are
of
To
tal Y
earl
y P
rize P
oo
l
Share of Total eSports Prize Pool[Worldwide]
vv
$176
$125
$111
$93
$29
$16
$19
$18
$0
$50
$100
$150
$200
$250
$300
$350
$400
eSports Viewer eSports Non-Participant
Av
era
ge A
nn
ual
Sp
en
d (
$U
SD
)
Average 12 Month Video Game Spend by Platform[PC Gamers][North America][Includes Microtransactions]
PC Games (Client-based) Console Games Handheld Games Mobile Games
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3.7
7.6
12.214.613.4
31.3
47.1
61.7
28% 24% 26% 24%0
10
20
30
40
50
60
70
2013 2014 2015 2016
Mo
nth
ly A
cti
ve U
sers
(M
illio
ns)
Twitch's Monthly Active Users[Month of August Each Year][Worldwide]
US Users Worldwide Total
2012 2013 2014 2015
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vv
54.70%
21.48%
12.80%
6.72%
3.69%
Less than $299 up to $399 up to $499 up to $599 Over $599
How Much Would You be Willing to Spend on a VR Headset?[NA Active PC and Console Gamers]
vv
18.18%
26.36%
41.67%43.64%
66.67%
75.00%
< $600 $600 - $799 $800 - $999 $1000 - $1499 $1500 - $1999 > $2000
Headset Purchase Interest in Next 18 Months by PC HW Spend[NA Active PC and Console Gamers] [Oculus, Vive, or PSVR] [Last PC Purchase]
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vv
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