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1. Canvas1.1 Customer Profi le 101.2 Value Map 261.3 fit 40
2. Design2.1 Prototyping Possibilities 742.2 Starting Points 862.3 understanding Customers 1042.4 Making Choices 1202.5 finding the Right Business Model 1422.6 Designing in Established organizations 158
ASSESSMENTOBSERVATION
PROTOTYPING
TOTESTING
FAILED
FROM
TESTING
STARTING POINTS
BUSINESS MODEL
7 QU
ESTION
S
SUCC
ESS
HYPOTHESIS
SUCCESS
HYPOTHESIS
ASSESSMENTOBSERVATION
PROTOTYPING
TOTESTING
FAILED
FROM
TESTING
STARTING POINTS
BUSINESS MODEL
7 QUESTIONS
VPD_book_39.indd 4 9/22/2014 1:05:15 PM
COPYRIG
HTED M
ATERIAL
3. Test3.1 What to Test 1883.2 Testing Step-by-Step 1963.3 Experiment library 2143.4 Bringing it All Together 238
4. EvolveCreate Alignment 260Measure & Monitor 262improve Relentlessly 264Reinvent Yourself Constantly 266Taobao: Reinventing (E-)Commerce 268
Glossary 276Core Team 278Prereaders 279Bios 280index 282
ASSESSMENTOBSERVATION
PROTOTYPING
TOTESTING
FAILED
FROM
TESTING
STARTING POINTS
BUSINESS MODEL
7 QU
ESTION
S
SUCC
ESS
HYPOTHESIS
SUCCESS
HYPOTHESIS
ASSESSMENTOBSERVATION
PROTOTYPING
TOTESTING
FAILED
FROM
TESTING
STARTING POINTS
BUSINESS MODEL
7 QUESTIONS
VPD_book_39.indd 5 9/22/2014 1:05:41 PM
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