Visualising advocacy #enc2011 @BethGranter & @SteveWinton

Visualising advocacy#enc2011@BethGranter & @SteveWinton

HELLO! :)We’re:

@bethgranter and

@steveWINton

from NixonMcInnes, a social business consultancy.

Our clients

Applied technology

Basically,

We ♥ data :)

Why visualise advocacy?• Make people feel part of a movement

– “I’m part of something big”

• To motivate people to complete an action or pass it on

Why visualise advocacy?

Why visualise advocacy?

Why map advocacy?• Highlight areas where advocacy is

high/low, which MPs have been targeted– “I can make a difference / I’m needed”

• Reflect how local communities feel about issues– “This is relevant to me”

• To further motivate people to complete an action or pass it on

Mapping advocacy: recipe 1

• Take 1 e-activist data feed (EaEmailAOTarget)

Mapping advocacy: Recipe 1• Take 1 advocacy online data feed

(EaEmailAOTarget)

Mapping advocacy: recipe 1

• Make a CSV!

Mapping advocacy: Recipe 1

• Make a CSV!

Mapping advocacy: recipe 1

• Geocode!(the process of getting co-ordinates for an address)

Mapping advocacy: Recipe 1

• Geocode!(the process of getting co-ordinates for an address)

http://www.google.com/fusiontables/

Mapping advocacy: recipe 1

• Visualise!(putting the co-ordinates on a map)

Mapping advocacy: Recipe 1

• Visualise!(putting the co-ordinates on a map)

http://www.google.com/fusiontables/

But,

What about privacy?! :(

Mapping advocacy: recipe 2

IDEA!

Group advocates by constituency!

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Mapping each postcode to a constituency is straightforward, thanks to...

http://code.google.com/p/google-refine/

And we can work in Google Refine...

(not for the faint-hearted!)

Using Google Refine, we can grab constituency data from our postcodes

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Grabbing geography for each constituency is also straightforward, thanks to...

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Or, here’s one we made earlier...

http://j.mp/uk-constituencies

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Join the 2 sets of data in a spreadsheet...

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Visualise! Again, using Google Fusion Tables...

But,

It’s a bit messy?! :(

Mapping advocacy: recipe 3IDEA!

Group by different geographic areas, based on zoom level!

Mapping advocacy: Recipe 2

• Group advocates by constituency!

So... We need county/region + lat/lon for each constituency? OK...

http://j.mp/uk-constituencies

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Here’s one we made earlier...

Cool!But...

How can we show the impact?! :(

Mapping advocacy: recipe 4

IDEA!

Showing MP support for a campaign – intentions to vote or how they voted

Mapping impact• Showing MP support for a campaign –

intentions to vote or how they voted– Public Whip – Excel spreadsheet– Convert votes to numbers e.g. absent = -1, no = 0,

aye = 1– TheyWorkForYou API constitency geo data CSV– Google Fusion Tables

• Vizualize > Map > Configure styles

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Remember this...?

http://j.mp/uk-constituencies

Mapping impact• Showing MP support for a campaign –

intentions to vote or how they voted– Public Whip – Excel spreadsheet– Convert votes to numbers e.g. absent = -1, no = 0,

aye = 1– TheyWorkForYou API constitency geo data CSV– Google Fusion Tables

• Vizualize > Map > Configure styles

Mapping impact• Showing MP support for a campaign –

intentions to vote or how they voted– Public Whip voting data – Convert votes to numerical code

• e.g. absent = -1, no = 0, aye = 1

– TheyWorkForYou API constituency geo data CSV– Google Fusion Tables

• Vizualize > Map > Configure styles by vote code

V. cool!But...

Can we make advocacy hotspots easier to… spot?:)

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Of course! Enter the choropleth*...

*http://en.wikipedia.org/wiki/Choropleth

http://j.mp/uk-constituencies-svg

Mapping advocacy: Recipe 2

• Group advocates by constituency!

Immediately, we can see the ‘hotspots’...

Here!

Here!

Not here!

http://j.mp/uk-constituencies-choropleth

Mapping advocacy: Recipe 2

• Group advocates by constituency!

LIVE: http://j.mp/visualising-advocacy

For added interactivity, turn to TileMill...

Wow!But...

Can we make it update dynamically?!! :) :)

Yes, we can!

We’ve built a tool that updates the map automatically...

http://www.demandabetterbill.org.uk/

Thanks! Questions?

• beth.granter@nixonmcinnes.co.uk@bethgranter

• steve.winton@nixonmcinnes.co.uk@steveWINton