VISUAL ENCODINGmiriah/cs6964/lectures/L05-encoding.pdf · Tamara Munzner, University of British...

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slide acknowledgements:

cs6964 | January 23 2012

Tamara Munzner, University of British ColumbiaHanspeter Pfister, Harvard UniversityBang Wong, Broad Institute

VISUAL ENCODINGMiriah MeyerUniversity of Utah

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LAST TIME

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Fieldattribute

item

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mathematical interpretation

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real-world meaningvisualization specific

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DATA vs CONCEPTUAL MODEL

-from data model . . .-32.52, 54.06, -17.35, . . . (floats)

-using conceptual model . . .- temperature

-to data type.-continuous to 2 significant figures (Q)-hot, warm , cold (O)-above freezing, below freezing (C)

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-relativity of perception

-marks and channels

-planar position

-color

target

translate

implement

validate

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design

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comments on readings?

-relativity of perception

-marks and channels

-planar position

-color

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WEBER’S LAW

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we judge based on relative, not absolute, differences

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RELATIVE DIFFERENCES

AXIS OF ALIGNMENT

AXIS OF ALIGNMENT

16http://persci.mit.edu/_media/gallery/checkershadow_double_full.jpg

SIMULTANEOUS CONTRAST

SIMULTANEOUS CONTRAST

SIMULTANEOUS CONTRAST

SIMULTANEOUS CONTRAST

INTERACTION OF COLOR

INTERACTION OF COLOR

INTERACTION OF COLOR

INTERACTION OF COLOR

20 Wong 2010

INTERACTION OF COLOR

-relativity of perception

-marks and channels

-planar position

-color

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0D

1D

2D

MARKSgeometric primitives

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parameters that control the appearance of marksCHANNELS

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categorical ordinal | quantitative

networks | same category

effe

ctiv

enes

s

effe

ctiv

enes

s

salie

nce

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name that channel . . .

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WHERE DO RANKINGS COME FROM?

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Bertin, 1967

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Cleveland & McGill, 1984

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Heer & Bostock, 2010

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Mackinlay, 1986

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DISCRIMINABILITYcan channel differences be discerned?

SEPARABLE vs INTEGRAL

-separable: can judge each channel individually-integral: two channels are viewed holistically

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separable integral

Ware 2004

SEPARABLE vs INTEGRAL

39 MacEachren 1995

SEPARABLE vs INTEGRAL

40 Ware 2004

separable integral

color | locationcolor | motion

color | shapesize | orientation

x-size | y-sizered-green | yellow-blue

PRE-ATTENTIVE PROCESSING

-requires attention, despite name

-very fast: <200 ms

-what matters most is contrast between features

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POPOUT

POPOUT

POPOUT

BASIC POPOUT CHANNELS

Ware 2008

or, why to use a single channel at a timeCONJUNCTION

Healey 2007

CONJUNCTIONobjects to be searched

corresponding feature space

-relativity of perception

-marks and channels

-planar position

-color

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WHAT’S SO SPECIAL ABOUT THE PLANE?

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categorical ordinal | quantitative

networks | same category

effe

ctiv

enes

s

effe

ctiv

enes

s

salie

nce

-power does not extend to 3D-perspective cues- interfere with color and size channels

-occlusion of data

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51 Moore 2011

Tufte 1997

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2D and 3D?

Keefe 2008

-relativity of perception

-marks and channels

-planar position

-color

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WHY IS COLOR SO HARD TO USE?

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obtaining a perceptually uniform color space is challenging

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RGB

HSL

LAB | LUV

HCL

not uniform

not uniform

uniform

uniform

color interactions

Wong 2010

color discriminability

Sinha 2007

color blindness

normal protanope deuteranope

lightness

color blindness

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rainbow colormaps

RECOMMENDED READING

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RECOMMENDED READING

rainbow colormapshard to order

easy to order creates artifacts

lower resolution

Borland 2007

rainbow colormaps

Rogowitz 1996

Southeastern United States and Gulf of Mexico

zero crossing not explicit

HELP!

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Get it right in black and white.Maureen Stone

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-hue: categorical

-saturation: ordinal and quantitative

-luminance: ordinal and quantitative

TABLEAU COLORS

http://www.tableausoftware.com/

encoding exercise . . .

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73 Minard 1869

L6: Tasks and Interaction

REQUIRED READING

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