Visual Language for Designers Presentation

Connie Connie MalamedMalamed

eLearning Network

eLearning Network

NEGLECTED CHILDRENARE MADE TO FEEL INVISIBLE

visuals persuade

visuals show hidden

information

Deaths from preventable

diseases

Deaths from wounds

visuals solve

problems

visuals transcend

language

visuals explain

©BBC

visuals promote new ways of thinking

©BB

C

What is your involvement with visuals?A.Conceive graphicsB.Select stock photos/illustrationsC.Create graphicsD.Manage graphic productionE.All of the above

Please type the letter of your answer in the Chat window.

1Wiredfor

Graphics

Our most massive brain system is

That’s right!20,000,000,000 neurons!

© Colin Hayes

Pictures are a replica of the environment

SENSORY INFORMATION

WORKING MEMORY

LONG-TERM

MEMORY

limits the information we process

Limited Capacity4 bits of information

Short DurationJust a few

seconds

People give meaning to the visuals they process

“The mind is not a camera.” Stephen M.

Kosslyn

Based on findings and evidenceConsiders how people perceive and comprehend visual informationCan be applied to the real world

2Speed Up

Your Message

Features that Pop

Out

In the following slides, what characteristic or attribute pops out at you? Type it in the chat window?

What pops

out?

We’re looking for volunteers!

©GOOD AND AMANDA BUCK

ColorSizeShapeOrientationMovement

3Make Graphics

Cognitively Efficient

You are designing a course on engine repair to novices. What type of visual would be most effective?

A.Realistic photo of the engine

B.Illustration of the engine without much detail

Please type the letter of your answer in the Chat window.

Provides fewer distractions

Minimizes load on working memory

Easier to encode into long-term memory

makes graphics cognitively efficient

Takes less time to perceive

Minimalist graphics:Fewer colorsLess detailSmooth surfaceMinimal shadows

High-fidelity to Low-fidelity

silhouettes

©Lokesh Dakar

iconic forms

line art

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