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VISUALETHNOGRAPHY
PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
analyzing human behavior through the lens of a camera
VISUALMANIFESTATION
PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
Visual anthropology logically proceeds from the belief that culture is manifested through visible symbols embedded in gestures, ceremonies, rituals, and artifacts situated in constructed and natural environments.
GESTURES CERIMONIES RITUALS ARTIFACTS
CULTURE
V I S U A L S Y M B O L S
VISUALSCENARIOS
Culture is conceived of as manifesting itself in scripts with plots involving actors and actresses with lines, costumes, props, and settings.The cultural self is the sum of the scenarios in which one participates.
GESTURES CERIMONIES RITUALS ARTIFACTS
CULTURAL SELF
LINES COSTUMES PROPS SETTINGS
CULTURE
V I S U A L S Y M B O L S
M A N I F E S T I N G P L O T S
VISUALRESPONSES
Ethnographers employ photographs in the field to induce responses in an interview. The primary function of photographs taken in the field is as an aide-de-memoire, to help reconstitute events in the mind of the ethnographer.
GESTURES CERIMONIES RITUALS ARTIFACTS
CULTURAL SELF
LINES COSTUMES PROPS SETTINGS
CULTURE
V I S U A L S Y M B O L S
M A N I F E S T I N G P L O T S
VISUALLYINDESCERNIBLE
On a formal level, photographs taken by anthropologists are indistinguishable from the snapshots or artistically intended images taken by tourists-that is, there is no discernible anthropological photographic style.
VISUALPRESENTATION
If one can see culture, then researchers should be able to employ audiovisual technologies to record it as data amenable to analysis and presentation.
VISUALETHNOGRAPHY
PRESENTATION : DESIGN & DELIVERY | SPRING 2011 | JOSH RITENOUR
In o
rder
to u
se
photogra
phs
either
as d
ata
or as d
ata
gener
ators
we nee
d to h
ave
som
e notio
n of
how view
ers
treat
and u
nderst
and
photogra
phic im
ages
whether
those
view
ers
are
info
rman
ts
or
rese
arch
ers.
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