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Visit Santa BarbaraCO-OP CAMPAIGN
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FULL-PAGE PRINT MAGAZINE ADVERTORIAL
Opportunity:• Full-page print advertorial in Wine Spectator Magazine• Visit Santa Barbara header placement • Members receive one of four advertorial placements
Added Value: Each participant will also receive a clickable mention in a companion newsletter designed by Wine Spectator
Markets: Nation Wide
Run Dates: April 2019 issue
Print Circulation: 380,000 copies
Targeting: Wine Spectator readers (avg. HHI of $117k / avg. age of 50)
Price Per Partner: $3,312.50
Total Co-Op Partners: 4 members featuring appropriate wine-related products
Additional Visit Santa Barbara Investment: $13,350
Cost Per 1,000 Impressions (CPM): $8.72
Respected source for wine expertise and wine lifestyle inspiration
Mock up only. Does not represent proposed content
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FULL-PAGE PRINT MAGAZINE ADVERTORIAL
Opportunity• Participation in a full-page print advertorial within a Sunset Insider Guide• Visit Santa Barbara receives top header placement • Members receive one of four advertorial placements
Markets: LA, OC, Bay Area
Run Dates: April 2019 issue
Total Co-Op Partners: 4 members
Print Circulation: 272,000 copies
Targeting: Sunset Insider’s Guide readers (avg. HHI of $171k+ / avg. age of 52)
Price Per Partner: $1,562.50
Additional Visit Santa Barbara Investment: $6,250
Cost Per 1,000 Impressions (CPM): $5.74
Lifestyle publication reaching the modern American West
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Regional lifestyle publication reaching affluent drive market
FULL-PAGE PRINT MAGAZINE ADVERTORIAL
Opportunity:• Full-page print magazine advertorial• Visit Santa Barbara receives top header placement and each member receives one out of 4
sections on the page.• A total of 4 members need to participate.
Markets: Long Beach to Santa Ynez Valley (see map on the right)
Run Dates: March & April Issues
Total Co-Op Partners: 4 in March, 4 in April
Circulation: 32,000 copies per month
Targeting: 805 Living readers (avg. HHI of $195k / avg. age of 38)
Price: $268 per member
Additional Visit Santa Barbara investment: $2,144
Cost Per 1,000 Impressions (CPM): $8.35
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DREAM DEALS EMAILS (3x)
Opportunity:• Participation in one Dream Deals Email. • Members receive 1x hi-res image/copy placement highlighting details or a special offer
within the email• Call To Action Button within the email will drive to member’s website
Run Dates:• 11/15• 1/15• 2/15
Total Potential Partners: 12, 3-4 members per email
Targeting: AFAR email subscribers
Estimated Impressions: 50,000 per email
Price: $400 per member
Additional Visit Santa Barbara Investment: $2,700
Cost Per 1,000 Impressions: $8.00
Inspirational travel brand and planning tool for affluent and discerning travelers
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BANNERS DRIVING TO (3X) CUSTOM CONTENT ARTICLES
Opportunity:• Participation within one of three Custom Content Articles via traffic driving banners• VSB branded banners via social channels and a newsletter will tout Santa Barbara, sending traffic
to each article.• Members will receive a section of copy within custom content articles living on Afar.com• Hyperlinks within the articles will then drive to member site directly. • 4 member copy sections + VSB introduction copy for each of the 3 articles
Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis
Run Dates:• 12/1 -2/28, 1/7 -4/8, and 2/1 -4/30
Total Potential Partners: 12, 4 members per article
Targeting: AFAR Audience (Ave age 45, Ave HHI $478,389, 95% college educated)
Estimated Impressions: 977,200
Estimated Views: 1,000 views per articlePrice: $250 per memberAdditional Visit Santa Barbara Investment: $3,000
Inspirational travel brand and planning tool for affluent and discerning travelers
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NATIVE BANNERS DRIVING TO ARTICLES ON VSB SITE
Opportunity:• Participation in custom article living on the Visit Santa Barbara website, via traffic drivers from
native banners• Native banners touting Visit Santa Barbara for three pillars (outdoor/arts/wellness)• Native banners will run across relevant, premium site partners and articles will live on
appropriate section of VSB site• Hyperlinks within each article will drive to each member’s site
Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis
Run Dates: • 12/15 – 1/15 - Arts & Culture• 1/15 – 2/15 - Wellness• 2/15 – 3/15 - Luxury
Total Potential Partners: 12, 4 members per article. Co-op member content must align to the article theme.
Targeting: A35+, HHI $100k+, Vacation Travelers, Beach Go’ers, and affinity for outdoor, culinary, arts & culture
Estimated Impressions: Unknown pageviews, but supported with 1.3 million ad impressions per articlePrice: $668 per memberAdditional Visit Santa Barbara Investment: $8,016
Mid funnel Native Display partner driving targeted awareness, interest and consideration
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Programmatic display partner with advanced targeting capabilities and 1st party travel data sources
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NATIVE BANNERS REACHING TRAVELERS PLANNING FOR SB
Opportunity:• Native banner placement• 6x Native banners (2 members for each theme – hotels, food/libations, outdoor• Co-op banners will show image of participating members, driving directly to
member’s site
Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis
Run Dates: • 11/1 – 11/31 – Outdoor Partner• 12/1 – 12/31 – Outdoor Partner• 1/1 – 1/31 – Hotel Partner
Total Potential Partners: 6, 2 members per theme
Targeting:• Hotel Partners: A35+, HHI $100k+, planning or shopping for SB travel• Food/Libations/Outdoor: A35+, HHI $100k+, already booked trip to Santa Barbara
and are now looking at Things To Do
Estimated Impressions: 444,444 per themed adPrice: $1,000 per memberAdditional Visit Santa Barbara Investment: $6,000
• 2/1 – 2/28 – Hotel Partner• 3/1 – 3/31 – Food/Libation Partner• 4/1 – 4/31 – Food/Libation Partner
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(5) SHARED CAROUSEL AD UNITS ON FACEBOOK AND INSTAGRAM
Opportunity:• One Facebook and Instagram carousel ad shared with members. • Ad displaying a gallery of 3 different participating members, each with their own
tile, driving to appropriate section on SantaBarbaraCA.com or to member site.• Each member receives one tile in one ad unit displaying a gallery of 3 partner
images
Markets: LA, Orange County, San Diego, SF/Oakland, Las Vegas, Dallas, Denver, Phoenix, Portland, Seattle, Minneapolis
Run Dates:• Partner 1-3: 1/2 – 1/23 (3 weeks)• Partner 4-6: 2/6 – 2/27 (3 weeks)• Partner 7-9: 3/6 – 3/27 (3 weeks)• Partner 10-12: 4/3 – 4/24 (3 week)• Partner 13-15: 5/1 – 5/22 (3 weeks)
Total Potential Partners: 15, 3 minimum to participate
Targeting: A25+, Interest in travel and tourismEstimated Impressions: 50,000 per partnerPrice: $500 per member
Thank YouSALE BEGINS OCTOBER 31 AT 10:00 A.M.
Questions?Contact Elske Free at (805) 966-9222 or
Elske@SantaBarbaraCA.com
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