Virginia Housing Development Authority VHDA Social Media Strategy

Virginia Housing Development Authority

VHDA Social Media

Strategy

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Our Presence

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History

YouTube2010

Facebook2012

Blog2013

LinkedIn2013

Google+2014

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The Team

Community Managers

PR Manager

Community Contributors

Copywriter

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Editorial Review

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Management Tools

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Results LinkedIn

• 660 Followers • Recruitment Tool

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Results Facebook

• 591 Likes • Resource for Lenders and Real Estate Agents

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Benefits

• More timely communication than our quarterly eNewsletter

• Opportunity to provide Customer Service

• Low cost tool to increase brand awareness

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Challenges

• Determining ROI

• Creating comprehensive reports

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