Viral Video. What is it? Viral Marketing involves media that is so engaging that it gets passed...

Viral Video

What is it?

• Viral Marketing involves media that is so engaging that it gets passed along from person to person so that exposure grows exponentially.

• You can never be sure what will go viral.

• Common tactic is to create many videos and see what gets liked.

Examples

• Funny Videos• Shocking Videos• 3 B’s:

BabiesBeauties and the Beasts

• Recording Artists• How-to Videos• Product Reviews• Etc.

• Top Viral Videos, Part I

grav3yardgirl• “Does This Thing

Really Work?”

Classic: Will It Blend? Blendtec

David After The Dentist 126M

David and Dad make$200,000 in ad revenues the first year

Chad Vader 11MBlame Society Productions (.net)

You Can’t POP your Cherry!• Hymen 101: Laci Green

10 Hours of Walking in NYC As a Woman

Viktoria Modesta

Meme

• a cultural unit (an idea or value or pattern of behavior) that is passed from one person to another by non-genetic means (as by imitation); "memes are the cultural counterpart of genes"wordnetweb.princeton.edu/perl/webwn

• An idea or concept that attains online popularity, is passed from person to person, and becomes part of culture (somewhat like an inside joke).

“Vines”

• https://vine.co/u/943044369445969920

• https://vine.co/ThomasSanders

• https://vine.co/rudymancuso

• https://vine.co/JusReign

• https://vine.co/u/955708375914688512

• http://vinegod.net/

• https://vine.co/v/OIUDuLP9wi7

• https://vine.co/v/OP91wIxHawx

Questions?