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I'm the author, artist, and founder behind the one man operation known as The Oatmeal (http://theoatmeal.com). In less than a year, my website has grown to nearly 5 million unique visitors a month, I got a book deal, appeared on TV, and was named one of the best blogs of 2010 by Time Magazine. This presentation will cover a ton of examples of my work, explaining how and why they were virally successful. It includes tips, tools, and the process for generating and promoting viral content. There will also be poop jokes.
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Viral Marketing
Matthew Inman, The OatmealPresented at SXSW on March 13th ‘11
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• Started as a night/weekend job
• Took it from concept to launch in 66.5 hours
• Within 6 months: 100,000 registered users.
Acquired by a competitor
• Within 1 year: 40 million page views a month,
over 1 million registered users.
• One of the largest free dating sites in the US.
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So what was the problem?Having a boss = bad
SEO = sorta bad
TEN BUTTCRAPTONS OF PEOPLE!
Animals, Grammar, Manboobs, OH MY!
Pigs are amazing!
Grammar
Literally
Caffeine
Food
Juicy FruitIt’s gonna move ya!
Keep it short withLots o’ visuals
Truth!
Quick, take a photo!
The Horror
Round bloated baby people
Website header does not equal
place to put a giant photo of your head
Social news sites
Title things well
Pay attention(especially to Natalie)
Gripey gripes
Make fun of someone!
THE END!
theoatmeal.com/book
Flickr photos by Liang Shiliang-shi.com
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